MISSION

Our goal is to help get 5,000 shows produced by the year 2025.
#5000By2025

I started this site over 10 years ago to help demystify the producing process, and shine a spotlight on the business of Broadway . . . challenging some norms, accepting others, and attempting to amplify the conversation about the theater.

Because if more people talk about it, more people will want to see it. And the more people that want to see it, the more people that will want to make it.

And I believe that if there is more theater in the world, the world will be a better place.

That’s why we established a new mission statement for TheProducersPerspective.

Our goal is to help get 5,000 shows produced by the year 2025.

That’s right. 5,000. And hopefully one of them is yours.

How are we going to do that?

We’re going to double down on our efforts to provide you with all the information, resources, as well as the specific steps you need to help get your shows onto the page and then onto a stage.

Here are just a few initiatives we’ve already started to help you do just that:

• #EveryDayIsDifferent – My Facebook Live series which will give you a glimpse into what Broadway producers actually do
• Writer’s Groups & Mastermind Groups – Whether you attend in NYC or virtually, connect with smart, diligent theatre professionals who will help move your project forward
• The Producer’s Perspective PRO – The only community of it’s kind, dedicated to helping you get your show off the ground. Period.
• The Producer’s Perspective Super Conference – An annual weekend where Broadway’s heavy hitters and the industry’s rising stars unite for learning, doing, and meeting.

And more resources are being added every day.

I’m a lucky guy. I get to wake up every morning and do exactly what I’ve already dreamed about doing.

And I remember what it was like to want to do what I do, but not know where to start.

Well, now, you can start here.

It’s not easy. It can take awhile. But if you keep asking your questions it’s amazing what can happen. You can get to your yes.

But we’re here to help.

#5000By2025

Do you have a success story you’d like to share with us? We’d love to hear how The Producer’s Perspective has helped you and your project! We may even add you to our success story list below!

A huge congrats to one of our own . . . Jeff Wise and the Wheelhouse Theater Company!

Jeff has been a consult client of mine for many years and I remember when he first came to me. He wanted to get his theater company off the ground, but did’t know how. He’d been an actor for many years and wanted to create a vehicle for his work, and others, that actually paid (yes actors get paid!) for their talents.

Since our initial conversations back in 2016, Jeff and his company have produced several shows, the latest of which, Happy Birthday Wanda June, was recently named a New York Times Critic’s Pick and has extended it’s run!

And, it’s not by accident.

One of the first things I spoke with Jeff about was how to market his shows, which is absolutely a learnable skill. You just need the right tools.

“Ken’s advice along the way was invaluable in trying to put a good face on a new company. I see first hand the dividends that sound marketing and advertising strategies pay.” – Jeff Wise

Cultivating an audience is important and dynamic work that can lead to huge rewards and ultimately make or break your show. Just imagine if The New York Times came to review Jeff’s show and it was an empty house . . . empty seats impact reviewers whether consciously or not.

Jeff’s success is just one example of how proper training, hard work, dedication and a dream can help you achieve your goals. We want to help get 5,000 shows produced by the year 2025 and we’re one show closer to that goal!

#5000By2025

A big standing ovation to our fellow Pro and Inner Circle Members, Charles Yurick and Nancy Paris, on their super successful reading of their new musical Radio 930.

I remember when Charles and Nancy came to me with just this idea of a musical “about how rock and roll brought down the Berlin wall,” and I’m thrilled to see it reach this exciting stage. (And just look at the cool photos of their presentation! Now that’s how you do it!)

Huge congrats to PRO member Kit Yan on his 29 hour reading of INTERSTATE and a sold-out run at NYMF where he won 5 awards including Outstanding Lyrics! Now he’s been accepted into the Dramatist Guild Fellowship for 2018/2019 and just signed with ICM! Now he’s at 5th Avenue Theatre in Seattle working on his new musical MISS STEP. Way to go PRO!

A huge congrats to one of our own . . . Dewey Moss and his projects Connor Stephens and Tennessee Whiskey the Musical!

Dewey has been a long time coaching and consulting client of mine and I am so honored to be a part of his journey to success. His determination inspires me to dedicate more of my time and energy helping people get their shows off the ground.

His show Connor Stephens went from the Midtown International Theater Festival to an Off Broadway run at the Jerry Orbach last summer where he successfully live-streamed the production. And now the play has been optioned to be turned into an indie film, which he’ll serve as Executive Producer on!

On many occasions I encouraged Dewey to write a musical, but he never felt like writing music was his strength. So, he decided to write a jukebox musical on a well-known country-music-hall-of-famer songwriter and now the show is causing quite a bit of stir in the country-music industry! 

And of course, all of this is attracting great talent.  It’s not every day that a new project gets a call from a top agent at William Morris asking about the show – but that’s an example of the kind of response Dewey’s been getting.

“And all of this — my whole budding lead-producing career came from a phone call to Ken, asking him for coaching. I can honestly say I wouldn’t have gotten this far without Ken’s honest advice and coaching. I’m a big fan. :)” – Dewey Moss

Dewey’s success is the perfect example of persistence, drive and a willingness to be open to new opportunities, even if you think they’re out of reach. Because you never know where one phone call can take you. I even hired Dewey as a facilitator for one of our Mastermind groups!

I truly couldn’t be happier for Dewey and hope his journey can inspire others to pick up a pen and put on a show of their own.

And I’d like to take a moment to celebrate Sabrina Goodall and the successful reading of her play Greyson Matters!

Sabrina is the prime example of how hard work and dedication can bring about great things. She utilized all the resources available to her as a member of The Producer’s Perspective PRO and was able to attract the attention of two Artistic Directors and two Producers, not to mention four actors who have performed on Broadway to be a part of the reading.

The reading was very well received and I’m thrilled for her success. Let Sabrina’s hard work and determination be a lesson to us all that you can achieve success and see your show come to life! It just takes time and a little elbow grease 🙂

“Thank you Producer’s Perspective PRO for the database and the amazing resource pages which guided me every step of the way to making my reading possible!” – Sabrina Goodall

And, through her outreach and networking, Sabrina has been able to secure an established Director to come on board for the Los Angeles production of Greyson Matters and I couldn’t be more happy for her success!

Sure, we all want overnight success, but it’s important to remember that it takes time. Often shows go through many stages of development, numerous readings, various directors and cast . . . until they finally find a life off or on Broadway.

Sabrina’s story reconfirms my mission to help 5000 shows get produced by 2025 and I can’t wait to see where Greyson Matters goes next!