MISSION
Our goal is to help get 5,000 shows produced by the year 2025.
#5000By2025
I started this site over 10 years ago to help demystify the producing process, and shine a spotlight on the business of Broadway . . . challenging some norms, accepting others, and attempting to amplify the conversation about the theater.
Because if more people talk about it, more people will want to see it. And the more people that want to see it, the more people that will want to make it.
And I believe that if there is more theater in the world, the world will be a better place.
That’s why we established a new mission statement for TheProducersPerspective.
Our goal is to help get 5,000 shows produced by the year 2025.
That’s right. 5,000. And hopefully one of them is yours.
How are we going to do that?
We’re going to double down on our efforts to provide you with all the information, resources, as well as the specific steps you need to help get your shows onto the page and then onto a stage.
Here are just a few initiatives we’ve already started to help you do just that:
- #EveryDayIsDifferent – My Facebook Live series which will give you a glimpse into what Broadway producers actually do
- Writer’s Groups & Mastermind Groups – Whether you attend in NYC or virtually, connect with smart, diligent theatre professionals who will help move your project forward
- The Producer’s Perspective PRO – The only community of it’s kind, dedicated to helping you get your show off the ground. Period.
- The Producer’s Perspective Super Conference – An annual weekend where Broadway’s heavy hitters and the industry’s rising stars unite for learning, doing, and meeting.
And more resources are being added every day.
I’m a lucky guy. I get to wake up every morning and do exactly what I’ve already dreamed about doing.
And I remember what it was like to want to do what I do, but not know where to start.
Well, now, you can start here.
It’s not easy. It can take awhile.
But we’re here to help.
#5000By2025
Success Stories
A huge congrats to one of our own . . . Jeff Wise and the Wheelhouse Theater Company!
Jeff has been a consult client of mine for many years and I remember when he first came to me. He wanted to get his theater company off the ground, but did’t know how. He’d been an actor for many years and wanted to create a vehicle for his work, and others, that actually paid (yes actors get paid!) for their talents.
Since our initial conversations back in 2016, Jeff and his company have produced several shows, the latest of which, Happy Birthday Wanda June, was recently named a New York Times Critic’s Pick and has extended it’s run!
And, it’s not by accident.
One of the first things I spoke with Jeff about was how to market his shows, which is absolutely a learnable skill. You just need the right tools.
“Ken’s advice along the way was invaluable in trying to put a good face on a new company. I see first hand the dividends that sound marketing and advertising strategies pay.” – Jeff Wise
Cultivating an audience is important and dynamic work that can lead to huge rewards and ultimately make or break your show. Just imagine if The New York Times came to review Jeff’s show and it was an empty house . . . empty seats impact reviewers whether consciously or not.
Jeff’s success is just one example of how proper training, hard work, dedication and a dream can help you achieve your goals. We want to help get 5,000 shows produced by the year 2025 and we’re one show closer to that goal!
#5000By2025
I remember when Charles and Nancy came to me with just this idea of a musical “about how rock and roll brought down the Berlin wall,” and I’m thrilled to see it reach this exciting stage. (And just look at the cool photos of their presentation! Now that’s how you do it!)