The Marketing of Marketing

I hate marketing.  I love sales. 

A great marketer is a great
salesman:  someone who produces quantifiable and trackable results, and
then uses those results to create growth . . . and then does that over and over
and over.

But no one likes the word salesman
anymore.  It conjures up too many images of used cars and door-to-door
encyclopedia hawkers.

So, someone actually marketed the
word sales  . . .  and it became marketing. 

And that person must have been really
lazy.

Look at the two words . . . which one
makes you feel that you have to produce hard data, and which one is more vague
and ambiguous in terms of your goals?

Be a salesman.  Hawking encyclopedias is hard
work and it’s not for the faint of heart.  But it’s a lot more rewarding
and you’ll learn a hawk of a lot more in the process.

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