The Marketing of Marketing
I hate marketing. I love sales.
A great marketer is a great
salesman: someone who produces quantifiable and trackable results, and
then uses those results to create growth . . . and then does that over and over
But no one likes the word salesman
anymore. It conjures up too many images of used cars and door-to-door
So, someone actually marketed the
word sales . . . and it became marketing.
And that person must have been really
Look at the two words . . . which one
makes you feel that you have to produce hard data, and which one is more vague
and ambiguous in terms of your goals?
Be a salesman. Hawking encyclopedias is hard
work and it’s not for the faint of heart. But it’s a lot more rewarding
and you’ll learn a hawk of a lot more in the process.