Turning An Angry Customer Into An Ally
Everyone knows that the modern consumer likes to speak up and bark back at big business.
Here’s a fun way that one of the Kings of American media buyers used that to their advantage.
Truth is . . . I only like half of the execution of this campaign. But the unexpectedness of the idea is brilliant.
Do you like it?
Podcasting
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.
