100% of Zero is Zero.
Speaking of publishing statistics
, one of the most gossiped about stats around Broadway water coolers is percentage attendance.
“Did you see Variety? Moose Murders only did 30% capacity!”
But this number actually does very little to diagnose the fiscal health of a show. It just counts bodies in the house (including comps). Even Moose Murders could get up to 100% if it really wanted to.
My favorite number in Variety? Average Ticket Price. This is where you can really see the market’s demand for a show. If the ticket price is close to the full price, you know you’re in good shape.
And then look at the percentage. Get a high average ticket price and a high percentage attendance, and you should be feeling pretty high yourself.