100% of Zero is Zero.

Speaking of publishing statistics
, one of the most gossiped about stats around Broadway water coolers is percentage attendance.

“Did you see Variety?  Moose Murders only did 30% capacity!”

But this number actually does very little to diagnose the fiscal health of a show.  It just counts bodies in the house (including comps).  Even Moose Murders could get up to 100% if it really wanted to.

My favorite number in Variety?  Average Ticket Price.  This is where you can really see the market’s demand for a show.  If the ticket price is close to the full price, you know you’re in good shape.

And then look at the percentage.  Get a high average ticket price and a high percentage attendance, and you should be feeling pretty high yourself.

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Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

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