Stats Courtesy of Business Week
Network TV Ad Spending in 2006 16 billion
Network TV Ad Spending in 2007 15.5 billion
Internet Ad Spending in 2006 4.1 billion
Internet Ad Spending in 2007 5.2 billion
But watch out, with this kind of growth on the ‘net, we could be looking at a lot of clutter pretty soon (how many email discounts for Broadway shows do you get in your inbox every morning?).
The best Broadway Producers I’ve ever worked with are always exploiting the current trends and at the same time are also figuring out how to take advantage of the next uncluttered space.