The 4th F!
In my post about the 3Fs, I forgot an F!
And it’s an important one.
The fourth F is . . .
Great producers know when to give up. Great producers know when to close a show, when to stop throwing good development money after bad, and when to move on to something else.
It’s tough, because as artists we get very emotionally attached to our projects/children. But like investing in the stock market, you have to know when to sell a loser. It actually takes more courage to close a show than to open one.
We will all have to do it at some point in our careers. So embrace your inner swearin’ sailor and say F*** it.