The 4th F!

In my post about the 3Fs, I forgot an F!

And it’s an important one.

The fourth F is . . .

F*** it.

Great producers know when to give up.  Great producers know when to close a show, when to stop throwing good development money after bad, and when to move on to something else.

It’s tough, because as artists we get very emotionally attached to our projects/children.  But like investing in the stock market, you have to know when to sell a loser.  It actually takes more courage to close a show than to open one.

We will all have to do it at some point in our careers.  So embrace your inner swearin’ sailor and say F*** it.


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