The real stars get stepped on.

I stepped on Big Bird today. And Thomas Edison. And even Pat Sajak (I enjoyed that one).

Yep, while in LA I took a walk down Hollywood Boulevard on the wondrous Walk of Fame. It’s quite a big deal, you know. They have a big to-do when you get your star. And then people take pictures of it (even if they don’t know who you are). And it gets a wikipedia entry.

And it’s brilliant marketing.

Why don’t we have we have a walk of fame? Anyone out there reading that controls that bit of real estate known as Shubert Alley? Or what about down our namesake street itself?

Seems like the perfect place to put down some permanent markers for our biggest stars, no? (We actually have a theater hall of fame, but it’s at the Gershwin Theater, so only the Wicked audiences get to gaze on the names of the inductees).

I know what you’re saying . . . that most people don’t know our stars like they know Hollywood stars, so it wouldn’t be as exciting since we don’t have an “Elvis”.

But that’s my point. By creating a public and permanent honor we are saying to the world, “Hey, these people are significant, so you should pay attention . . . and take pictures”.

You don’t think that people would? Then try this:

Go out into the streets. Stop on the sidewalk and look up . . . at nothing. Soon enough, someone will walk up next to you, stop, and stare straight up in the air wondering what the heck you’re looking at.

You can’t tell your audience to pay attention. You have to do things that demonstrate that your art form deserves attention.

Do that, and your audiences will pay attention . . . and full price.

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Comments
  • Gil says:

    There’s the stuff in front of the Lucille Lortel… except that it’s OB.

  • Theresa says:

    I flippin’ love this idea. I don’t care if the general public doesn’t think “Broadway Stars” are real “Stars”. These “Broadway Stars” (BS? um..on second thought, no) have their audience and their audience flies to NYC to see them in action. Just because I couldn’t name one person in the Football Hall of Fame (is there a Football Hall of Fame? I digress) doesn’t mean that those who perform well at the sport shouldn’t have a Hall of Fame to honor them, and that fans of these sportsmen should have a place to honor these athletes.
    There is an audience for this. And that audience flocks to NYC. And as a tourist who spent way too much time posing with the posters in Shubert Alley last week (did I just type that out loud?), it would have been the perfect place to fill up the card in my camera with names in the “Broadway Hall of Fame”. SO, yeah, great idea. Now, how can one make a profit from such a venture?

  • Chris says:

    I’m amazed that Broadway producers haven’t capitalized on the history of Broadway. Seriously – open a museum dedicated to the history of theatrical arts, couple it with a hall of fame, and then (for extra measure) tack on a few performance spaces (two or three larger black-box theatres) so you can accommodate a small performance series. It seems to me like you’d have a killer tourist attraction (and a killer attraction for local theatre geeks too!).

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Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

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