20at20 returns . . . with a vengeance.

Next week, 20at20, a project of The Off-Broadway Theatre Alliance, returns.

And this year, it’s bigger and better than ever.

There are a bunch more shows for you to see this Fall for only $20.  So check it out.  It’s only around for 2 weeks, starting 9/2 and ending 9/14.

What’s cool about the program is that it started as a simple idea.  And 2 years later it has generated more press for Off-Broadway than any other Off-Broadway promotion that I know of, and has generated more revenue than any other Off-Broadway promotion that I know of.

Ideas are easy.  Execution is what it’s about.

Your 2 challenges for the next week?

1)  See at least 1 show during 20at20.

2)  Take a simple idea and execute it.

When you finish challenge #2?

Do it again.

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