A Social network is like a nightclub.
It doesn’t matter what it’s called.
It doesn’t matter where it is.
It doesn’t matter if it’s big or small, or if it serves tapas or not.
The only thing that matters?
When Lindsay, Britney or Paris-ey show up at a club, there’s a long line past the velvet rope of people dying to get in.
A couple of Broadway biggies have signed on to BroadwaySpace in the past couple weeks, and our membership and traffic jumped as a result.
This social proof theory about community building applies to both online and offline communities, like . . . community theaters . . . and regional theaters, and any theaters.
Are the leaders in your community coming to your shows? The mayor, the biggest business owner, union leaders? Are they talking about it? Are they talking to you?
We got lucky at BroadwaySpace. All of our folks just showed up. Maybe because we serve some killer tapas.
If your leaders aren’t showing up to your space, whatever it’s called and wherever it is . . . what can you do to get them there?