A Social network is like a nightclub.

It doesn’t matter what it’s called.

It doesn’t matter where it is.

It doesn’t matter if it’s big or small, or if it serves tapas or not.

The only thing that matters?

Who’s there.

When Lindsay, Britney or Paris-ey show up at a club, there’s a long line past the velvet rope of people dying to get in.

A couple of Broadway biggies have signed on to BroadwaySpace in the past couple weeks, and our membership and traffic jumped as a result.

This social proof theory about community building applies to both online and offline communities, like . . . community theaters . . . and regional theaters, and any theaters.

Are the leaders in your community coming to your shows?  The mayor, the biggest business owner, union leaders?  Are they talking about it?  Are they talking to you?

We got lucky at BroadwaySpace.  All of our folks just showed up.  Maybe because we serve some killer tapas.

If your leaders aren’t showing up to your space, whatever it’s called and wherever it is . . . what can you do to get them there?

  • Great point. And as a former sports TV executive, I can relate (except to the Bosox reference but I did spend the first 11 years of my life living a mile from Yankee Stadium). I was involved with a production of Scapin last year, in which one of the actors did a lot of shtick during intermission that included making balloon animals that somehow all turned out to be the same animal. Another member of the cast sold concessions on stage along with paddle spankings for $5 (you’d have to see the show to understand). The audiences loved it. The balloon man also was on stage before curtain, making jokes, singing silly songs and interacting with the audience, all putting them in a great frame of mind for the rest of the evening. Even the critics!

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