A follow up about following up.
Continuing with Tuesday’s theme about knowing your audience and delivering relevant content . . .
I just received an email that began like this:
Thank you for coming out Monday night to see my play.
A nice follow up, right? El-wrongo.
You’re saying to yourself, “But Ken, what’s wrong with this? If I can’t write a short and sweet thank you note, what am I supposed to do, send a parade passing by to say thank you?”
There’s nothing wrong with a follow-up. What was wrong with this one was . . . I never saw the show.
If you had a trash can attached to your hip all day long, you’d probably throw away a lot more crap, right? Well, that kind of convenience is on everyone’s computer. The trash can is a mere click away, and when you deliver content that doesn’t make sense to the reader, ‘poof’, it disappears in the most biodegradable way possible.
Here’s an article about a follow-up method my shows have been using for years.