Making the most ($) out of what you have.
Midtown Manhattan real estate is some of the most valuable in the country, which is why it drives me up a proscenium to know that our theaters are empty about 75% of the time.
Imagine how much lower rents for Broadway shows could be if we could find ways to generate income during the off hours.
Corporate events, matinee movies, commercial shoots, children’s shows, museums . . . there should be departments dedicated to making the most of the space we have, and its found money could be used to subsidize other activities.
Want the coolest example of this I’ve seen lately?
Yep, you (and a guest) get to sleep inside one of the coolest museums in the world for up to $799/night.
The best part? They are calling it “art”.
It’s art alright: the art of coming up with creative uses for your space that generate income and even more importantly, generate more press than you could could dream about . . . while you’re sleeping in your comfy bed in the middle of the Guggenheim.