Making the most ($) out of what you have.

Midtown Manhattan real estate is some of the most valuable in the country, which is why it drives me up a proscenium to know that our theaters are empty about 75% of the time.

Imagine how much lower rents for Broadway shows could be if we could find ways to generate income during the off hours.

Corporate events, matinee movies, commercial shoots, children’s shows, museums . . . there should be departments dedicated to making the most of the space we have, and its found money could be used to subsidize other activities.

Want the coolest example of this I’ve seen lately?

The Guggenheim recently announced a new installation called Revolving Hotel Room.  The purple part?  The installation is a hotel room . . . inside the museum.

Yep, you (and a guest) get to sleep inside one of the coolest museums in the world for up to $799/night.

The best part?  They are calling it “art”.

It’s art alright:  the art of coming up with creative uses for your space that generate income and even more importantly, generate more press than you could could dream about . . . while you’re sleeping in your comfy bed in the middle of the Guggenheim.

  • Andrew says:

    $799/night to sleep at the Guggenheim? I don’t know that I’d be able to actually sleep knowing a. I spent that much money and b. I was in the middle of one of the worlds greatest museums
    But it IS a shame that there are so many empty spaces that could be used for so many things. One of the worst things about New York real estate is the tendency to up a business’s rent to ‘market value’ but not have a tenant to move in. The old business moves out and the space stays empty. No one generates income and it just is kind of sad for the neighborhood. Sigh.

  • Tanya says:

    I totally agree!!! If it were up to me, I’d ensure that instead of having dark theatres, youth theatres and schools would be able to hire them out for performances… In return they could advertise the theatre’s regular show in their programme, and it would also be a big incentive for young people to get involved in theatre… Everyone wants to perform on a Broadway stage rather than in a church hall/community centre! I know a lot of West End theatres hire out their stages when they’re dark on Sundays, does that not happen on Broadway?

  • NineDaves says:

    how ’bout this for an idea. why don’t broadway theatre’s offer tours for groups during the day? get a behind the scenes look at sets, costumes, etc. could be an easy way to generate revenue (everything is there already), plus it’d be educational, and could fill that void for theatergoers who have a few hours to fill before the show starts.

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