The web is a time machine.
It allows you to go back through the years and dig up old articles that talk about some of the same problems we’re talking/blogging about today.
Re-reading these articles gives us a chance to take a self-test to see how we did.
Did we solve any of these problems? Did our ideas work? Are we still faced with the same problems? Are they worse?
Here are a couple of classic articles from more than 10 years ago:
Marketing Broadway as a Cool Spot – April 14, 1996 (right before the opening of Rent)
Big Bucks on Broadway Marketing Survey Shows Audiences Older & Richer – March 7th, 1997
Broadway Mounts A Brand-New Production – June 29, 1995
How do you think we’re doing?