There are a number of great quotes in this Variety article about how Broadway Producers will go about building productions both physically and creatively during the economic mudslide we’re in, but my favorite is from Legally Blonde and Catch Me If You Can Producer Hal Luftig.
Hal also produced Thoroughly Modern Millie (which I company managed), and with his partners, staged one heck of a comeback to win the Tony Award for Best Musical, despite a poor NY Times review that had us all worried that the toe-tapper wouldn’t last the summer.
When discussing how he was keeping a tighter rein on the economics from day one, Hal had this to say to possible critics of his current policies:
“Inexpensive doesn’t mean cheap.”
Hal is right.
It’s easy to be cheap. And it’s lazy to be lavish.
But finding a way of doing something of the same value for a lesser price is an art. And in this climate, it’s a necessity.