Do televised events eclipse live events?
Sure, scarity had a lot to do with it. With only eight weeks of tickets available to the public (less opening night, less Tony Voters, less press tickets), there was never going to be a problem filling the mini-Cort Theater with Ferrell fans. Supply. Demand. Success.
But you know why else? We had great product.
And great LIVE product.
Do people stop going to Yankees games because they can see them televised? Nope. Did Justin Timberlake have a problem getting rid of tickets to his show when he televised a show? No way.
If your product is exceptional enough, there are people that are going to need to see it, and see it live.
There are a whole lot of people out there that think live entertainment is on its way out, due to modern technology’s ability to deliver content on our tvs, our laptops, our phones, and more.
But here’s my contrarian view: as two dimensional entertainment becomes more and more available and easier to obtain, filling every crevice of our lives, the more rare three-dimensional or live entertainment gets.
And the more rare something gets, the more valuable it gets . . . and the more we crave it.
So live entertainment isn’t going anywhere . . . except maybe occasionally to a television near you.