From Google: Ticketing tactics in a tough economy.
Making Greater Impact With Less Investment
The impact of the current economic slowdown has shown a ripple effect across numerous industries. Ticketers are not immune – the industry continues to see volatility in both Broadway and sporting event ticket sales, while concert sales remain strong. Maximizing return on investment is an important priority for everyone. In response, we have compiled a quick list of tactics that can help you deliver results to support your ROI goals:
- Effectiveness and Efficiency Always Drive Value. Use data-driven insights to guide your marketing messages and outgoing media strategies. Google tools like Insights for Search and Ad Planner can help you keep an eye on emerging trends.
- Target the Right Customers. New technology allows you to reach audiences with increasing granularity, yet still at scale. Now more than ever, it’s important to translate consumer insight into targeting precision.
- Measure, Optimize and Repeat. Use measurement tools to better understand what is working and how to make adjusts that can lead to improved results. 57% of online advertisers have used site analytics to evaluate their campaigns, but only 38% have used the data to inform their next steps. Don’t just store findings – use information on consumer behavior and ROI to optimize campaign performance.
Due to the challenges we all face in today’s economy, Google recently launched Measuring Up in a Downturn, a site comprised of additional strategies and Google tools – many free – that can help you achieve your ROI goals.
The Top Rising Google Searches (past 30 days) in Category: Ticket Sales
- dane cook
- no doubt
- ncaa tickets
- dave matthews tickets
- dave matthews
- dave matthews band
- live nation tickets
- george strait
- yankee stadium