Anyone can advertise on the NY Times! Except for guess whom?
I was reading a review on The Old Gray Lady the other day (not in print, mind you, but online) and I noticed an interesting ad appearing on the page.
It didn’t look like an ad that would normally appear in the Times, actually. It was for a smaller company that I wish I could remember (couldn’t have been that good of an ad) but I think it had something to do with discount mortgages or something.
There was an “advertise with the NY Times” link right underneath the forgettable ad, so I clicked, because I honestly wondered how that forgettable company afforded that placement.
And it took me to a brand new offering from the NY Times . . . Self Serve Advertising!
It seems that the NY Times has developed their own version of Google’s web-changing AdWords program, which they call Self Serve, for clients with a budget under $10k (sounds perfect for Off-Broadway, doesn’t it?).
It looks awesome! You can upload your own ad or if you don’t have one, you can use one of their templates! You can set your own daily budget so you never spend more than you’re comfy with! You can start with as little as $50/day! You get reporting, tracking and more! And you can pick exactly what section you want to advertise in! It’s perfect!
Where do I sign up?
Where do I . . . where do I . . .
Oh. Wait a second. It looks like . . . yep . . . huh.
The NY Times does not allow self-serve advertising in the Theater section.
Let me say that a different way.
The NY Times Online allows you to advertise in all areas of the The Old Gray Biatch except for the Arts section (and Opinion & Politics).
I mean . . . wow . . . ok, ok, keep it up NY Times . . . keep pushing us further away, cuz you’re doing oh so well in the meantime. What was it again? A loss of 61 million in the first quarter? That’s like more than 4 Lestats.