Avenue Q makes a move . . . into the history books.

http://www.theproducersperspective.com/wp-content/uploads/2012/04/my_weblog/6a00e54ef2e21b88330120a5c1e346970c.jpg It happened.  Finally.

The idea of a Broadway show transferring to Off-Broadway has been blogged about, been message boarded about, and now is finally going to happen.

Kevin McCollum announced from the stage at the closing performance of the Broadway production of Avenue Q last night that the show would reopen at New World Stages on October 9th.

And I couldn’t be more thrilled.

It’s unprecedented moves like this
that stretch our industry out of its rigid comfort zone, and open up
a ton of opportunities for a lot of people.

50 jobs were just created.  A theater was filled.  And a lot more audience members are going to laugh . . . a lot.

You can read more about it here.

And since I’ll be General Managing it, you may also be able to read more about it . . . here!

  • Caskey says:

    Congratulations to Avenue Q and to you on the GM position. I think this is great opportunity. It will be very interesting to see how things pan out and monitor the success of the transfer. I’m always happy to see people employed and kudos to Kevin and the rest of the producing team for trying this out. I can’t wait to see the show in it’s new space.

  • Katie Britton says:

    I love you, you know I do, and I have already sent my congratulations. That being said, I’m not sure I would call this move “unprecedented.” You can have a minion cross check me on this, but I am pretty sure that “‘night mother” did the same Broadway to Off-Broadway transfer in 1984, and a little gem titled, “Billy Bishop Goes to War,” did the same in 1980.
    Now, “‘night mother” was not a musical, so “Avenue Q” may in fact be one of the first musicals to do the transfer. “Billy Bishop Goes to War” only played 12 performances on the Great White Way before transferring to the Off Broadway circuit. So, “Avenue Q” could be the first “Hit Broadway Musical” to transfer to Off Broadway, but, alas, it is not unprecedented in the transfer all together.
    I would hate for a backer in “Billy Bishop Goes to War” to read this blog and think they were somehow lost in the history books of Broadway.
    So, “Billy Bishop” backer, I know you’re out there… speak up!

  • Mike Davis says:

    I think this is a wonderful move for them. Part of me wishes other “Hit Broadway Musicals” would have done the same before just closing their doors (all right all of me wishes this). As a person who does not live in New York, I only get to see shows when I visit, and then I only get to see one or two. So having a show that moves like this one will make it more available to people like me. So thank you Ken for General managing this one, and helping facilitate this “Historic” event.

  • Aileen says:

    Congratulations Ken on GMing this great show, but more for continuing to think outside the box in order to benefit all in the business. I would think this move might prove valuable and productive for a few reasons:
    1. It allows out of town tourists to see a good quality former Broadway hit for a price that might be more affordable to them thus enabling the tourist to see another show in town as well; that bodes well for theatre in general & creates job growth in this industry.
    2. If more shows follow this precedent, it will allow more upcoming actors who are currently “waitering” the opportunity to play great roles in great theatre pieces in smaller venues where they can hone their craft.
    3. If this option (Broadway to Off-Broadway) becomes more commonplace, more associate producers scared off by the present economy might be willing to financially support a new show waiting in the wings because this option would act as a sort of safety net for recoupment (depending on how the contract was written).
    I’m sure there are other benefits as well …

  • Montserrat says:

    Hey Ken,
    I have been following this story on your blog for a while. It’s exciting! I’m glad that it happened. Congrats, and also congrats on Somewhere in time. cannot wait to see that!

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