How to monetize a niche social network: a case study . . . by me!
got in front of the powers that be at iMediaConnection a few months ago. Then those powers reached out to me and asked if I’d write a case study on niche social networks.

I did.  And, lo and behold, they just published it!

You can read it here.

And when you do, you’ll understand this photo.  But no, that’s not my mom.

  • Caren says:

    Now THAT’s MY kinda Tupperware Mama! 😉 Nice piece!

  • Theresa Dayton says:

    I found this article extremely interesting… remembering the infancy days..and just look how far it has come!!! Congrats!

  • Merez says:

    Um…is it your dad?
    Thanks for the case study, Ken!

  • AVB says:

    This was a great case study. I always appreciate your candor and the way you break things down for the lay person, which I think accounts for your success in the web 2.0 area.
    Have you seen this study [ It’s about the internet’s influence on film audiences, but it can be applied to most other entertainment mediums as well.

  • David Richmond says:

    That’s a promotional still from a show called “Dixie’s Tupperware Party” that ran off-Broadway at Ars Nova in 2007 and was nominated for a Drama Desk award for outstanding solo performance for the actor that played Dixie.
    It is now on a national U.S. tour.
    Go to
    I saw it in Charlotte last year. It was the funniest show I have ever seen. talk about a brilliant marriage of theater and commerce. you come to the show, laugh your butt off, and then have the opportunity to buy Tupperware at the end from the actor in the show. it was amazing.
    I know it is still touring according to the website. Check it out if you can. You wont be sorry

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