A sad day for Shrek.
Yesterday, Shrek confirmed what had been circulating the street all week: the ogre will be leaving Broadway and heading back to the swamp on January 3, 2010.
How could one of the most powerful entertainment brands of the last twenty years not survive on the Great White Way? Too expensive? Maybe. Too much Hollywood influence? Who knows.
I believe the closing of Shrek represents the end of an era; an era which attempted to capitalize on kids first, and put adults second.
Over the past year and a half, we’ve seen the premature closings of shows like Shrek, Little Mermaid, and even my own, 13.
All seemingly fantastic sells . . . except for the fact that they happened to be plopped right in the midst of one of the most difficult economic climates in our history. And no demographic was hurt more than families of four from the suburbs.
When family folk were trying to decide on a show to see, here’s what happened:
– Shows that just the kids might want to see went out the window.
– Shows that appealed to both kids and adults went bye-bye as well (Grease, Legally Blonde, Hairspray, etc.).
What’s left on Broadway now is more adult fare . . .because the parents that are still going to the theater are leaving their kids at home (another reason why plays are doing so well).
Why do you think Disney doesn’t have anything in the immediate pipeline?
I don’t think you’ll see another animated feature making its way here anytime soon, do you?