Theater things that don’t make sense: Vol. 7
What do these things have in common?
Airplane tickets, train tickets, movie tickets, metrocards, car rentals, dvd player rentals, iPods, candy, and good ol’ fashioned Coca-Cola?
These are all things that can be purchased through self-serve machines.
Where are theater tickets? Oh, well, they’re back in 1985.
ATMs (Automated ticket machines), where you can buy a ticket, print your ticket, upgrade your ticket, buy a CD, enter contests, and more, should be in every theater lobby and every tourist center in the city.
I could go into a long explanation of why this makes sense . . . but you all know it makes sense. Everyone knows it makes sense. Even the people that fight against it know that it makes sense deep down in places they don’t admit exist.
They save money. They provide a better consumer experience. And they’ll be here eventually. So why wait?
Why can’t the theater industry actually be first at something . . . just once.