How Korean producers raise money for their shows.

I “broke toast” with a Korean theater producer this morning.

As with most conversations I have with fellow producers, the topic turned to raising money.

We compared strategies, types of investors, and why it’s easier to raise money for one high risk project than several low risk projects in a blind pool (answer: theatrical investing is like investing in art.  Investors want to see what they’re getting.  They want to love it because they think its value will increase, yes, but also because they think it’s beautiful enough to hang in their house.  Blind pools and/or funds don’t give them that tangible opportunity).

Just when I thought what we did was identical, he said to me, “And of course there are the ticketing companies.”

I choked on my rye.

He explained that the ticketing companies in Korea were always willing to throw money in to his ventures, because they knew they could recover some of that investment on the ticketing side, even if the show didn’t work out.  They were always good for it.

I have to admit, for a brief moment between my OJ, I wondered if I could grow to love Kimchi and move to Seoul.

Imagine if all bets were off when you walked into a venue here in NYC and you could cut any deal you wanted.  You got to pick your own ticketing company, your own concessions company, your own Playbill, etc. just like you pick your own costume shop, merch company, etc.  Imagine the leverage you could have and how much easier it would be to fund projects (I also have to believe that the quality of those services would increase because of the increase in competition).

This quid pro quo investing happens here on some level, with merch companies mostly.

I’d expect it more often, especially if risk increases, capitalizations increase, and investment dollars shore up.

And don’t be afraid to use quid pro quo when you can.  As a Producer, remember, you’re building a business that people are going to benefit from. Asking those that benefit most to shoulder some of the show’s risk is more than appropriate.

Just don’t be surprised if they tell you to go eat a plate of Kimchi.

Need more tips on how to raise money for your project?  Click here to read all my best practices.

  • Majic says:

    well this is a great thing for Off and off-off, but could Broadway really use this strategy, i mean all Broadway really uses is ticketmaster and telecharge. so i guess we could suggest bringing more ticket companies into Broadway. But then you have to think about whether or not it would be a good idea to fragment Broadway when consumers have a tough time already trying to find what the want.

  • Marshall says:

    How I thank God every day I’m in a right-to-work and right-to-choose whatever I want State! And you’re right about the competition; it does get you better products. In fairness, the concession is usually run by the house. But they will at least negotiate!

  • Could we see Off/Broadway shows move towards their own ticketing systems? Such as Tessitura – which (from my understanding) gives organisations more control, more information and they keep their own profits from it. Unless there are rules restricting ticket agencies on Broadway? In any case, an interesting article about Tessitura’s growing popularity:
    For an interesting peice of trivia: the first computer-based ticketing agency in Australia was BASS in Adelaide in the ’70s, owned and opperated by a theatre – the (largely not-for-profit) Adelaide Festival Centre. It’s now the biggest ticket agency in the state, and all profits go straight into AFC productions.

  • “He also used it to finance the establishment of Credit Dew.”

  • “The captain is right, yes he is, that is a metal rodent if I ever saw one. Too big to be a mouse, it must be a rat. Yes, screen viewers, you can see it now very clearly.”

  • Glanced at it and cursed fluently in Esperanto as I crumpled it and hurled it to the floor.

  • “Fleet of foot and galloping towards the finish line. The bottom dropped out of the Fetorr Credit when the market and the exchange opened this morning. Everyone is panickingother than our lot and Chaise. By the time everything closes tonight he will be the richest man on the planet.”

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