What a difference a year and a half makes at Hair.
Ok, it’s time to take a scroll down blogger lane to re-read this entry I wrote in August of ’08, after I attended a production of Hair in the park, pre-Broadway.
The entry is about how I got busted by Tibor, the fascist usher, for taking a still photo on my iPhone of the post-curtain call dance party.
Read it, then come back.
Now, jump into a time machine to present day and read in this New York Times article how Hair just jumped from the ’60s to 2010 by striking a radical agreement with the unions that allows the show to shoot the dance party on video, and then post it on their website for sharing, and tagging, and more, oh my!
Unique events are what is working on Broadway. Hair just took its most unique quality, and bottled it up for everyone to see and share.
Super shout-out to Joey Parnes, the GM who fought for this, the Unions, for understanding that giving up a little control gains us so much more in marketing and therefore future employment opps, to the Producers for the big five-figure investment, and to Damian Bazadona and the guys and gals at Situation Interactive, for continuing to push our industry to utilize technology to solve our marketing dilemmas.
Oh, and one more shout out . .
Take that, Tibor! Na-na-na-na-na-nah!
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