What we can learn from the most watched videos on YouTube.

Commercial theater producers need to keep in touch with popular entertainment trends.
Just what is the current appetite of the people?  What are they craving?  Heavy on the protein?  More fat?

Here’s one quick-fix way that I keep in touch.

Every year I take a look at the Top 10 Most Watched Videos on YouTube.  Since “most watched” is a semi-pure democratic process, it gives me a chance to see what the mass audience is interested in (and most particularly a young audience, which is tomorrow’s Broadway audience).

Here’s a list of the titles:

  1. Charlie Bit My Finger – Again!
  2. Evolution of Dance
  3. Miley Cyrus – 7 Things
  4. Hahaha
  5. Jeff Dunham – Achmed The Dead
  6. Pitbull – I Know You Want Me
  7. Lo Que Tu Quieras Ois
  8. Susan Boyle – I Dreamed a Dream
  9. Timbaland – Aplogize
  10. Miley Cyrus – Party In The USA

You know what’s funny about the above list?

You’ve got kids (and British ones at that), dance, stars, comedy, something for the international community, popular music, an underdog, and something with Disney’s fingerprints all over it.

Sound like a Broadway season to you?


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  • caren.browning@morris-king.com says:

    Number One: the new site is growing on me. I like it much better now. And number two: You really ARE one of the most creative guys I know. You have an uncanny way of seeing Broadway just about anywhere! This was a great way to end my day. Thanks for another great post.

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