Panel Alert: How to Produce an Off-Broadway Show

About a decade ago, when I was contemplating how I would get into the game of commercial theater producing, I had to come to terms with the fact that I couldn’t write a ten-million dollar check.  Nor did I know enough people that would allow me to amass that type of money.

So, producing a Broadway show right out of the gate was out.

Maybe my assessment of my ability to write checks or raise money at that stage was a bit of what a self-helper would call a ‘limiting belief,’ but hey, it was true.

I’ve always been a ‘one small step-at-a-time’ guy, anyway . . . so I set my sites on Off-Broadway productions that I knew I could finance (if I found product that was good enough), and that would also get me greater control so I could do some of the crazier ideas I had up my short sleeves.

I’m pretty happy with how it turned out, and I encourage new Producers to follow a similar path.

If you’d like to hear just what it takes to produce Off-Broadway and want to hear how others got in the game, The Off-Broadway Alliance is sponsoring a panel discussion called “Producing Off-Broadway – Think Outside The Box” on Sunday, June 6th at Noon at the Snapple Theater Center on 50th and Broadway (doors open at 11:30 for comp coffee and networking opps).

The panel will feature my Off-Broadway producing peers Amy Danis, Scott Morfee, Eva Price and Orin Wolf.  It’ll be moderated by Jeremy Gerard of Bloomberg News.

Unfortunately, I can’t make the event because I’ll still be in Florida with Miss A, but if you’re got a hankering to produce Off-Broadway, you should skip your Sunday brunch and get to the Snapple center.

The event is free, but you have to make a reservation to get admission.

Click here to reserve a spot before June 4th.

Oh, and if you’re wondering what that image is . . . you’ve got me.  It was just the first one that popped up when I Googled Off-Broadway.


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  • Mike Dvorchak says:

    It’s the album cover of a band called Off Broadway. The album was called “On.”
    from wikipedia:
    Off Broadway is an American rock band formed in 1977 in Oak Park, Illinois. The band is currently made up of Cliff Johnson (lead vocals), Rob Harding (guitar and backing vocals), Ken Harck (drums and backing vocals), Mike Gorman (bass and backing vocals), and Mike Redmond (guitar and backing vocals).
    Off Broadway released its debut album, On, on Atlantic Records in 1979. The album reached #101 on the Billboard 200 and spawned the single “Stay in Time”, which reached #51 on the Billboard Hot 100.[1]

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