Panel Alert: How to Produce an Off-Broadway Show

About a decade ago, when I was contemplating how I would get into the game of commercial theater producing, I had to come to terms with the fact that I couldn’t write a ten-million dollar check.  Nor did I know enough people that would allow me to amass that type of money.

So, producing a Broadway show right out of the gate was out.

Maybe my assessment of my ability to write checks or raise money at that stage was a bit of what a self-helper would call a ‘limiting belief,’ but hey, it was true.

I’ve always been a ‘one small step-at-a-time’ guy, anyway . . . so I set my sites on Off-Broadway productions that I knew I could finance (if I found product that was good enough), and that would also get me greater control so I could do some of the crazier ideas I had up my short sleeves.

I’m pretty happy with how it turned out, and I encourage new Producers to follow a similar path.

If you’d like to hear just what it takes to produce Off-Broadway and want to hear how others got in the game, The Off-Broadway Alliance is sponsoring a panel discussion called “Producing Off-Broadway – Think Outside The Box” on Sunday, June 6th at Noon at the Snapple Theater Center on 50th and Broadway (doors open at 11:30 for comp coffee and networking opps).

The panel will feature my Off-Broadway producing peers Amy Danis, Scott Morfee, Eva Price and Orin Wolf.  It’ll be moderated by Jeremy Gerard of Bloomberg News.

Unfortunately, I can’t make the event because I’ll still be in Florida with Miss A, but if you’re got a hankering to produce Off-Broadway, you should skip your Sunday brunch and get to the Snapple center.

The event is free, but you have to make a reservation to get admission.

Click here to reserve a spot before June 4th.

Oh, and if you’re wondering what that image is . . . you’ve got me.  It was just the first one that popped up when I Googled Off-Broadway.

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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.

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