What do I look for when I hire a marketing person?

 

My answer?

I look for someone who wants to be a Producer.

And now that I think about it . . . what do I look for when I hire a Company Manager?

I look for someone who wants to be a Producer.

What do I look for when I hire someone to run errands for the office?

Yep, I look for someone who wants to . . . you know . . . produce stuff.

I was talking to a wise business owner the other day who put this theory to me very simply.  “Ken,” he said, “I always think 3 positions ahead when I’m interviewing someone for a job.  You want someone who wants to grow.  You want someone who is hungry.  You don’t want someone who wants to be comfortable.”

A lot of people are scared to bring on employees that want to do what they do, that could compete, that could rip-off ideas, etc.

But from my perspective, these are exactly the people you want working for you.

And when they are ready to move on and do their own thing, I’ll be happier than they will be.

Because I will have helped produce a Producer.

– – – – –

I know I mentioned that I’d have a juicy announcement today, but we had to delay 24 hours to tie up a couple of loose ends.  But an announcement is coming.  Tomorrow.  And if you’re a fan of this blog, and of doing things a little differently, then I think you’ll like it.  Tune in.

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Podcasting

Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.

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