How can you tell a demographic is changing?
Times Square is one of the most coveted retail opportunities in the world. Hundreds of thousands of people cross through the intersection of Broadway and 7th every single day, to sightsee, to buy tickets at TKTS, and, now, to shop.
But what kind of stores are popping out, now that we’ve lost Virgin Megastore and the Howard Johnson’s diner (remember that place?).
I’ve been watching the new vendors moving in very closely, because it’s going to give us an idea of the demo that is gonna be roaming through the block over the next several years.
If you stand in the middle of Times Square and spin around like a kid trying to get dizzy, this is what you’ll see:
The Disney Store
Hard Rock Cafe
And so on . . .
In other words? Times Square is now a big, flashy mall.
And that means the mall demographic, including a heck of a lot of teens (and families), will be passing through our hallowed halls in numbers greater than ever before.
Which means that shows that appeal to that demo are going to have a much easier time finding their audience.