You have to drill down deep if you want to find oil.

I asked one of my staffers to come up with some ideas for a project we were preparing today.  She’s a quick thinker, so she snapped back a few quick ideas that were all good.

I responded, asking for some new ideas in a slightly different direction.  She took some time, and spat back a few more, which were also all good.

And then she told me she was out of ideas.

I shot back even faster that because she told me she was out of ideas, I was requiring her to come up with three more.

She sighed, realized she walked into that one like I walked into that puddle of slush on 50th Street this afternoon, and went back to her desk.

15 minutes later she came back with three more ideas . . . which were all great.

Sometimes you gotta dig a little deeper if you want to get to the good stuff.  It’d be a lot easier if oil were sitting on the surface, or gold grew on a bush.

But it doesn’t.

And if you wanna be a leader in any industry, you gotta be the one who is willing to go get it, no matter how hard it is.

(Oh, and does anyone else think oil analogies are awkward now after the spill?)

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Comments
  • Dan Padowski says:

    You should read David Lynch’s Catching the Big Fish. You can always go deeper where there are fewer but even bigger ideas.

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