I wanted a gift card that wasn’t there.
At 2:17 AM this morning, I found myself roaming the aisles of a Rite-Aid near me. I picked up my a few essentials . . . some Riptide Rush Gatorade, toothpaste, and a gift card for a friend’s bday.
It took me a good ten minutes to pick out which gift card I wanted to buy, because as you can see from this photo, there was quite the selection. There were Amex gift cards, and Best Buy gift cards, and Macaroni Grill gift cards, and even iTunes gift cards.
There were literally three different displays of cards for buyers like me to choose from.
Except, of course, there were no Broadway gift cards.
It’d be pretty nichey of us to get a Broadway gift card distributed in this network, but I believe that this sort of placement is essential.
We need Broadway to be a part of the consumer conversation. We need to remind people it’s an option.
And, we definitely need it to be every single place where other entertainment options are available.
Because you know what gift card I ended up buying?
A gift card for movie tickets.
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