Last Saturday, I wrote a Godspell blog about the email address we created for my Godspell investors that allows them to submit their ideas about all things related to the production (you can read the blog here). Since the emails go directly to my inbox, my investors can have an immediate impact on the production.
After I hit publish, I realized that what I was talking/writing/blogging about was an example of the method of business development and production known as “open-source” . . . and I’m a huge advocate.
By allowing your most passionate users . . . who might even be smarter than you . . . to contribute to your product/production/life, you have the potential of creating a more successful product/production/life . . . at less cost to the consumer.
Just ask Wikipedia, OpenOffice,org, etc.
Of course, to make sure it’s successful, you have to have a proper procedure for screening and implementation. Otherwise, you’ll just get a mess.
But there is no reason that every show/theater/artist shouldn’t have an online suggestion box, or some way that your audience can propose adjustments to what you do to help make it better.
And if this idea doesn’t interest you, you may want to adjust your ego just a bit.
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– 37 Days to Godspell! Read the day-by-day account of producing Godspell on Broadway here.
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