If you can market this, you can market anything.

I love a good challenge, but let me tell you something . . . I’d rather market a pile of poop than Paris Hilton.

Luckily, for Miss P, Jason Moore, her manager for 9 years (who is not related to the Avenue Q Director), didn’t feel the same way.  See, Jason is the man who built Paris, and is often credited with creating the celeb who is “famous for just being famous”.

There’s a fascinating article about Mr. Moore on CNN this week, that had a bunch of lessons for people like you and me:

  1. If it exists, it can be marketed.
  2. Experience and contacts might make things easier, but they don’t make things happen.
  3. First in, last out . . . that’s what it’s all about.

Read the article here.  I promise it’ll make marketing theater look as easy as marketing hotcakes at a hotcake convention . . . on National Hotcake Day.

 

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