The Sunday Giveaway: Digital Theatre’s Entire Catalog!

By popular demand, here’s a giveaway for all you readers outside of the tri-state area, including all of you outside the US border!

It was way back in aught-nine when I first blogged about the overseas debut of, which I termed a potential Netflix for theatre.

Flash-forward three years and those fancy and less-union encumbered Brits have added a whole bollocks load of titles to their catalog including:

Macbeth starring David Morrissey
All My Sons directed by Howard Davies
Into The Woods at Regent’s Park Open Air Theatre
Royal Shakespeare Company’s As You Like It 

And a whole lot more . . .

The titles cost 6.99 British Bucks to rent, which is a touch over $10 US.

But one of you is getting the entire back catalog for FREE!

Here’s how you can start downloading great theater wherever you live:

It’s only a matter of time before we catch up and start shooting and selling more of our theater over here as well (imagine how much revenue could be generated for the artists and actors  and investors if deals were made to release the treasure trove of material at Lincoln Center).  My question to you is . . . how much would you pay for it?

Comment below on how much you would pay to “rent” (one-time viewing, because that may satisfy some of the contrarians who think that video-viewing will detract from the broadway productions) a Broadway show.

Give me the price, and I’ll pick one of you at random to win the catalog.

Good bloomin’ luck!


(Got a comment? I love ‘em, so comment below!  Email subscribers, click here then scroll down, to say what’s on your mind!)



– For the Actors:  Audition Workshop with Ken in Las Vegas on 7/15:   Click here.

  • Karen Kohlhaas says:

    I would gladly pay $10 – $20 – especially something I wanted to see but missed, or great productions of the past.

  • Renting movies on iTunes is usually between $3 and $6 per movie. I think that’s a good price range for digital rentals.

    There are some decent recordings of stage productions on Netflix, which I already subscribe to. So if a one-time rental cost more than I pay for a month’s worth of streaming on Netflix ($7.99), I would, most likely, not rent it (unless it were a show I REALLY wanted to see).

  • I would gladly pay $9. Maybe more if it is something of good quality and historic.

  • James says:

    I’d pay $6-$8!

  • Allie says:

    Probably around $5-$10.

  • Nicole S says:

    Around $10.

  • Doug S. says:

    I recently paid $20 to see the National Theatre Live encore broadcast of One Man Two Guvnors and it was worth every penny. It was sold out and they’ve added several screenings since this is the only way people on the West Coast can see the original cast.

    I’m saying a rental of a current show at home would cost more, in the $40-50 range, since multiple people could view it, like a boxing event. For something I wanted to see, I’d pay it no question.

  • Emily says:

    For a one time viewing I’d pay $1 – $3. I’d gladly pay $4 – $8 for a monthly membership where I could stream 2 – 5 shows a month. $9 – $12 for unlimited streaming. $13 – $20 to own one program. Oh and I’d call the website I checked – it’s available!

  • Malcolm says:

    I think that since theater is premium entertainment, it’s okay if it costs more per title than what it costs at iTunes or Amazon – as long as the production is of a very high quality. I’d pay around $10. And if the Lincoln Center library’s catalog was available I’d pretty much turn into an addict of the service.

  • Javier says:

    I would pay between $7-$10 for a high quality recording of a Broadway/West End show.

  • Travis says:

    I’d probably pay $3 just to watch a performance once.
    Maybe $9 for a stream whenever I want it.

    Probably $30 for a DVD or DRM-free download.

    I’m not sure, I still enjoy going to Lincoln Center’s Library for free…

  • Adam Kern says:

    I’d pay $15-20 – seeing as regular hollywood films are on pay per view for about $7-10 and less to screen on your computer through the sites. Depends on how creative you can get with the shots and the quality of the videos. I’d certainly consider selling subscriptions to schools and community centers

  • Susan says:

    I would pay $20 since 2 or 3 people in my home would watch and it costs that much for 2 of us to go to a movie.

  • Susan and Rick says:

    9.99 to rent
    14.99 for download

  • Andy says:

    I think Digital Theatre has the right price point, about $10.00 to rent and 15.00 to buy, but I’m very interested to see how they do.
    If Lincoln Center went digital, most of your subscribers would never leave the house, Ken!

  • David says:

    $10 is certainly a good price – I would pay more for Special Event videos.

    I think that there are some extra features that would induce me to pay more — would love a karaoke/ singalong feature for the Sondheim shows – especially another company’s Company – but that could also be fun with an isolated feature of One Man Two Guvnors.
    This could come with printable lyrics as well.

    An option for a downloadable readable script would also be a great extra and would induce me to buy a DVD and pay a little more for it.

  • Dan Rich says:

    I’m a firm believer that part of what makes live theatre such a great experience is being there and experiencing it in person. At least that what I tell myself when I’m forking over $100+ per person to see a show.

    Since the “live” prying of the experience is missing, I probably wouldn’t see myself paying more than $10-15 to see a recording of a show. However it would be te only way for me to see most shows since I live on the opposite coast from NYC. Although in theory it would give me a chance to see all the past shows I have missed over the years.

    I don’t known how useful a Netflix-like subscription would be as I doubt the catalog would ever be big enough to really justify it month after month.

    • jim oher says:

      I think that these are “event” shows and a price of $25 would be workable
      once they become more “available” the price can be reduced to $10

  • Michael Orzechowski says:

    I could see people paying around 12 – 15 bucks for a viewing (at least I know I would). Let’s break it down:

    – There are some people who are fanatics about certain shows and want to see them performed by the best or by as many performers as they can. This type of media allows for those people to enjoy the show from the comfort of home, saving them quite a bit of cash in travel and seat costs.

    – It’s no secret that shows end. Period. Unless you’re Phantom, once the gig is up, that show disappears…except for its recording, which this site provides you access to.

    – There’s always the fact people (for the most part, granted we see the “shirt and ties” decreasing in the theatre)see the theatre as a sophisticated or classy type of viewing – why not make that the same for the price of a rental?

    – Finally, there is the respect to the company aspect that could allow one to find it understandable to pay over a dime in cash for a single viewing; at least here in America. They can do it and it will help them profit. It would ve financially irresponsible for a company to charge a dollar (Red Box) for a showing when they may not attract as much of an audience as the Netflix or Hulu congregation. Oh, and as said before, this is America! We are (unfortunately) a “get it and get it now” nation. If there’s a show we want to see, people will gladly pay the cash to see it.

    Honestly, they could get away with charging more in my opinion, but I know I wouldn’t be paying for it if it was over $15 (bringing this topic back tithe original question)

  • Lauren says:

    As much as I wish I had access to filmed versions of my favorite shows to watch over and over (and over and over) again, I don’t like the idea of theater being turned into an anytime, in one’s own living room event. I do support options like what Company did last year – offering filmed versions in limited release across the county. I did and would gladly pay $20-$25 for such a ticket.

  • Ellie says:

    $7 to rent.
    $15-$20 to buy.

  • Steven says:

    To just view once, I’d probably pay $5, maybe more depending on the quality of the video and amount of interest in the show. I would pay $15-20 to purchase the recordings. I don’t think it takes away from seeing shows live. I will always choose live theatre over a recording if it’s possible to see it. Theatre recordings are a great way (especially for poor college students like me) to see a lot of “live” theatre for cheap. I own a few of the Sondheim DVD recordings but yet I still go see every production of Into the Woods I can get to.

  • Nancy C. says:

    I’d pay $5 to $10 for a good quality recording.

  • Ruth says:

    I think $5-10

  • William says:

    I would pay roughly $10.

  • Jenna Papke says:

    I’d pay up to $20 in the movie theaters and probably $10 for home use.

  • Maria says:

    I’d pay around $5-15, depending on the level of theater being seen (I can get tickets for off-off-off Broadway for that much!). I would also be interested in subscribing to a “season,” which would allow me to see a number of shows from a specific time period or location.

  • Noah P says:

    I would gladly pay $20-$25 per viewing.

  • Emma B says:

    While I would be willing to pay just about anything to see my stage favorites on screen, I think that the industry would have to be competitive with the film industry. If people can rent movies for $5 at Redbox, why would they pay more than that to see something, even if they really like the more expensive product?

    Personally, I’d rather see live theatre, but if that’s not an option, I’d have to advocate for competitive pricing between movies and filmed stage productions.

  • Lisa H says:

    I would no question pay 10-15 dollars at least. There are so many shows that I can’t see because they’re too expensive or I’m out of town or whatever the case may be, but the performances in live theater are often not to be missed. Of course I would miss he “liveness” but the performances, the staging, the trademarks of live theater OTHER than the live aspect–I would easily pay 15 dollars to have that at my disposal.

  • I think the only way to start this in the U.S. will be on a protected rental basis, even for shows that have finished their initial run. At some point in the future download with true copy protection could be sold, but right now the risk of piracy is far too high. I think a $19.99 price, i.e. sort of a video standing room only cost but great up close views and sound, would work.

    This is something that is crying out for development, especially considering the massive library of Broadway and other shows at the NYPL @ Lincoln Center.

  • Robert Hetherington says:

    I would pay $10. Since the NT Live and other special events at a movie theatre are $12-$15 where I live I think online has to be a little cheaper to motivate me.

  • Kristin D. says:

    You can rent shows on Amazon/itunes for a little over $3, sometimes $5. I’m fine paying that, but would be willing to pay more (anywhere from $10-$12) if it was a show I REALLY wanted to see that I missed in person.

  • Lois Jacobs says:

    The range should be $5-$10.
    Going market price

  • Emily B says:

    I would probably pay no more than $7.99 for a one time view since that’s what Netflix charges for rentals and iTunes seems to be about that as well. I would, however, pay more if I could get more than one view- say, perhaps, a few days and then no more viewing.

  • Erin says:

    I’d pay about $5-10 to rent depending on the production and $10-20 for a digital copy. It wouldn’t replace seeing productions live for me, but I would appreciate having the chance to catch things I’ve missed or to re-watch productions I loved that have since closed.

  • John P. says:

    Great idea but I think the rental model is on its way out in favor of streaming services… If I have to pick a number, then its pound for dollar parity at $6.99 rental, but I think it’s a hard sell, not to mention the issues of all the rights holders and should-be rights holders…

  • Susan Holdren says:

    After unsuccessfully trying to scrape enough money together to get to New York to see Godspell, I would gladly pay $25 – $50 for the privilege of seeing current and classic Broadway shows at home. There are so many shows we would LOVE to see, this would be a wonderful service for people who do not live in or cannot get to New York. Thank you.

  • Russ Elmer says:

    I would pay, oh, 6.99 British bucks. Because i have. I am a subscriber to Digital Theatre. When they first launched, there were some technical issues, but upgrades have fixed the issues and now it works great. The Into the Woods at Regents Park is amazing! And for someone who doesn’t get to London too often, it’s great to get to see these productions. So, bring it on!

  • Brian says:

    $10 is a fair price I would pay

  • Emily says:

    $5-10 because you can get fantastic live theatre for $4.50 on Theatermania gold club and 20 dollars for fabulous off-broadway and 22-30 for cheap tickets on broadway.

  • Yosi Merves says:

    I would pay $10 for most shows, $15-20 for a show I really wanted to see.

  • Anthony Porter says:

    I don’t think $5-10 would be too much. The Met is getting getting $20+ for digital viewings in theaters. I just wish there was more theater available on Netflix and the like.

  • Kate says:

    I’d pay $3-$5 for one viewing, especially since renting a movie is a comprable price.

  • Andy G. says:

    Considering that a rental on Amazon or iTunes for a movie runs around $3-5, I’d say that $7-8 for a fairly run-of-the-mill show, and $10 for shows that are hotter tickets or big awards winners seems about right. I’d really love a Netflix style-service, though, even if it cycled through the catalog fairly quickly.

  • Jay says:

    I would gladly pay $10 or so for a rental – especially since movies are now $14 a pop and rarely ever worth it.

  • I’m pretty open because it’s a rarity (I paid $50 for the VHS of Into the Woods OBC way back when). If it was a per movie service and not a subscription service, I would pay $5-10 to rent, $10 or more if I could buy. I also prefer online viewing to dvds simply for the fact that it’s less packaging (although with online viewing, I wouldn’t pay as much as a dvd rental b/c of less packaging and possible problems with compression. FYI, has the 1970s-80s BBC Shakespeare Set on Instant Video for $1.99 to rent and FREE if you have Amazon Prime. Also, the DVD of Into the Woods is on Amazon for $12.45, can be rented on instant video for $2.99 and purchased for $9.99.

  • It’d have to be tiered pricing, something like:
    Current Broadway shows open during current season: $25
    Current Broadway shows still running but opened the
    prior season or earlier: $20
    Closed Broadway shows: $15 for
    permanent download (not just one-time stream):

    This way you pay the most for tickets that are likely hard to get even if you were in NYC; pay less for those who are still running but are no longer “Tony Eligible”; and less for those shows for which there is no box office impact which can be kept as a reminder of what Broadway can deliver.

  • Sarah says:

    I would pay $5-10 for a rental, especially for something I really want to see and my favorite shows.

  • Julia F says:

    Considering that a cast recording costs upwards of $15 nowadays, I could justify paying $30+ for a well-produced video recording of a show I wanted to keepsake or otherwise could not experience. The key, though, is well-produced: more than a single camera, good sound and lighting levels, no involvement by anyone who does the Tonys broadcast, etc. That’s clearly not possible with shows that have ended, but it’s one of the reasons National Theatre Live and the Lincoln Center Live productions have been so successful.

    A different tier of interest would be static (less produced) recordings of smaller shows, or even varying casts, for say $10 a pop. A lot of the younger generation are obsessed with specific performers and understudies and/or have a gotta-catch-em-all approach to cast replacements and ensemble tracks. This could also do a lot to eliminate the Youtube bootleg trade.

  • Lisa Eaton says:

    So difficult to answer–how can you put a price on something that will never come again in exactly the same form or with exactly the same energy as it did when it was “live theatre”? When a show closes, the next and only best thing is a carefully crafted, blocked-for-camera version of that live theatre event. I guess one could put a price on a single viewing of a respected but unfamiliar show (roughly comparable to a take-a-chance download from Netflix); but access to an encore of a truly great performance that you thought was forever lost to you? That would be a gift that–to strain an outworn phrase–is truly priceeless.

  • Reba Hervas says:

    I’d gladly pay $20. I recently watched “Into the Woods.” The quality was superb. I loved it. It was worth every penny.
    I’d do it again and again in a heartbeat for productions that are not in an area I could get to.

  • EllenFD says:

    I would be OK with a $10-$12 rental: say, $10 for an older production and $12 for a newer (but not current) one. Having current shows available might be detrimental to their box office.

  • David Turley says:

    I would gladly pay even the price of a theater ticket. I have seen productions in a movie theater, such as Rent and Love Never Dies, at higher prices than normal films. I would do the same for musical performances. I only get to New York around once a year, but when I do, I like to see as many shows as I can. The downside is that I miss so many shows, that I otherwise would have gladly paid to see.

  • Grace says:

    I’d pay about $2.99 for a rental. Thanks for the chance!

  • Heather Reynolds says:

    Probably between $5-10, but I would never plan on that replacing seeing live theatre. Theyre completely different, and thusly I expect different costs and qualities out of them.

  • Mickey says:

    I would gladly pay $10.99 for this! You could easily charge as much as a movie ticket ($12.50)!

  • Megan Wildebour says:

    I’d pay $3-6, a little bit more for a monthly membership

  • Rick Stutzel says:

    I think $15 for a rental would be fair, as that’s about what I pay at the local AMC for special theater and opera presentations.

  • Elizabeth Ellis says:

    I think $5 is decent; I would pay up to $10.

  • I think it should be equal to a Netflix subscription or $4.99 per movie like iTunes and Movies On Demand. I don’t think many people would pay over $10/show, especially if they’re interested in more than one show, which is where the subscription service would be great.

  • Rebecca says:

    Of course theater is always better live I would love to be able to see the shows that are either before my time or closed or a hard ticket to get from my home screen. I high doubt that it would stop me from going to the theater because the expirence is a lot of what I crave. I would probably pay 15-25 dollars which is slightly less then I pay for my student rush tickets, lotto, regular rush or standing room seat when I go to the theater now. I always crave to see as many shows as possible and feel like the ability to acess some of it from home may help make broadway and other theaters throughout the country more popular as people have acess to the theater form. It could also help theater students throughout the country who may have trouble acessing information for their studies outside of Lincoln Center.

  • Elise says:

    I think you’d have to pay at least $25 for musicals and $20 for plays as some of the viewing fee would need to go back to the creative team and actors in the form of royalties.

  • Brenda Chapman says:

    $8-$10, but it really kind-of depends on how well the stage translates into the medium. I’m generally disappointed by attempts to film or video stage pieces. The formatting MUST be a hybrid — The camera HAS to move to hold attention, but multiple angles and cut-aways often do-away with the theatre feel.

  • tony p A says:

    I’d be happy to pay $10. I would do it without hesitation. A movie rental on iTunes would be a bit less than that, but I’d expect to pay more for classic theater. And that price point would be low enough to make theater accessible to lots of people, especially youngsters, who cannot afford to go to a major theatre….

  • Kerry says:

    I would be willing to be pay around $5-6 per viewing (roughly comparable to what I pay for On-Demand movies). I would probably be willing to pay more $8-10 range if there were “special features,” behind the scenes features. I would pay even more for a monthly or yearly subscription (up to $40/month or so).

    I would also like to say that while some people may have their concerns about a video rental system competing with live theater, and that is certainly something to be concerned about, I would think that the targeted adverstisment opportunities that a system like this would open up for current shows would be invaluable. If you were to put previews and ads and interviews and such from currently on-going productions you could garner so much interest from a population that is known to be interested in theater. Plus you could charge to view those items (albeit a smaller amount than that for the actual content).

  • Lindsay says:

    I would gladly pay 7-10$ to rent a Broadway show and be able to stream it. I think it would be great to have the option to do as netflix does and pay per month:)

  • Rick Hinkson says:

    $10 sounds right.

  • Miguel Gonzalez says:

    $9.99 to rent
    Would pay more for “special events” on the level of the Public Theater’s R&J with Streep/Kline/etc.

  • Linda says:

    I would pay $40 for a Broadway show. I don’t get to NYC enough and LOVE theater.

  • Matt Carey says:

    In Australia, cinemas have screened productions from The National and The Met. Adult ticket prices to the cinema are between $15-20 here. I’d pay more for the convenience of watching at a time that suited me. I think $20-25 would be reasonable and I’d certainly be interested in a subscription service.

    Or maybe the shows could find innovative ways to sell themselves:
    Sweet Charity – you pay Ten Cents a Dance

  • Elizabeth T says:

    $3.99 sounds about right. It’s theatre, but it’s not live.. So to me, it’s the same as watching a movie.

  • Jacob R. says:

    I would gladly pay up to $25 for a show. I am a student and can’t fly out to NY every time a show comes out so I can only see clips I can find online, or even just read the script and some reviews. I would love to be able to rent a show. I think it’s pretty ridiculous that some people would only pay 14 for an unlimited service. Thanks for the chance to win this. Also, I hope you can use your connection to get this idea floating around in the heads of the broadway bigwigs.

  • Tim says:

    $20 for a basic rental — but I could see paying much more for something with Buzz and immediacy. What a GREAT movie night this would be!! Could they try something like the Fathom events with this? I could even see a subscription series working for this — I’d love to sell something like that in my market.

  • Rafi Levavy says:

    Just like seeing shows live, how much I would pay depends on how much I want to see the show. But I would say that $5-$10 is a good approximation.

  • Tom Burch says:

    I’d gladly pay $10 for a single title I really wanted to see, but also having Netflix, it’s hard not to consider the $8.00 monthly streaming flat rate. Honestly, I’d pay twice that monthly for streaming access for great theatre, especially as a designer AND educator… It’d be well worth it… Those Brits are damn smart when it comes to theatre, and especially design for the stage!

  • Paul Kennedy says:

    Live theatre is called live theatre for a reason, and for that same reason we are willing to pay premium prices to see it in person. However, once you remove the ‘live’ from theatre, you must also reduce the price. Preferably I would pay less than $3, but I wouldn’t pay more than $10 for a rental. However, even at that price I would want some sort of special features.
    I think the main thing filmed stage productions miss is the full stage picture, this compromises many of the designers intentions, leaving what we should focus on in the hands of a cinematographer who isn’t as familiar with the production. I would love to be able to choose between a full stage shot or the closeup at any given time, much like the ‘angle’ option on some blu-rays.

    I also like the sense of ownership, so I would much rather prefer a DRM-free download, or dvd/blu-ray. I think I would be willing to be around $20 for this option.

  • Allison P says:

    This is a wonderful idea for people outside of the New York area. I live in New Orleans and have season tickets for the Broadway Across America here, but there are so many shows I haven’t seen that I would love to see.

    I would pay about $10-15 per and love the idea of a subscription service. My 70-something year old mother introduced me to musicals as a kid listening to the LP version of The Sound of Music cast recording with Mary Martin. She will never go to New York, but you could make money off of her if she could rent Broadway shows and watch on her TV!!

    I’ve been to New York twice and am planning future trips. Being able to see shows digitally will NOT stop me from travelling and seeing current shows live on stage!

  • Nick Leshi says:

    $20 or less. If Broadway is trying to reach a broader mass audience, there is no reason it should cost significantly more than the price of a movie ticket, especially if those movies are costing studios multi-millions of dollars to produce and they can still charge audiences under 20 bucks to see their product on the big screen. Unless Broadway theater wants to continue to be perceived as an elitist high end luxury entertainment, there is no reason to charge more if the goal is to reach the masses.

  • SweetP says:

    I am with those who answer “it depends.” I own filmings of Rent and Sweeney Todd and have rented the painfully-edited Pippin. Likely $5 to rent, $20 to own. Of course, if someone did a really good filming of the Godspell revival, that would be worth a few hundred dollars to own.

  • Matt Bell says:

    I paid $25 to see the recording of Company with the all-star cast. But to stream them on my computer I would happily pay $12-$15 to see an entire Broadway show!

  • Melissa A. Nathan says:

    I’d pay $3-$6 per viewing. I’d go up to $10 per viewing depending on the production (because it’s still less expensive than seeing a show). I’d probably pay up to $15/month for a Netflix-type of thing, because you can never watch enough theatre!

  • David Hopson says:

    Depending on the Content, award winners, Actors & actresses, rarities & limited runs, from 24.99,to 29.99 is a fair cost I believe to view Broadway GEMS, that I otherwise could not see in person! A chance to see some shows is PRICELESS!

  • Cara says:

    $5-$10 it is definitely with the price of a movie more if it was something that was a limited engagement, a lead that only did a short run, or something currently impossible to get tickets for.

  • burt e says:

    $2.95 -its still a video

  • Hannah says:

    I have so many shows that I would pay anywhere up to $30 to be able to watch on my TV/laptop/iPad! As a member of the younger generation of theater lovers, I’ve missed so many timeless and classic shows. I would gladly give up a little bit of money for a little bit of the live theater experience.



  • Todd says:

    I paid $20 to see several National Theatre broadcasts too, but that was on a movie screen. For online viewing, I’d pay up to $8.

  • Paul Holly says:

    $3-$5 per title

  • Robb J. says:

    for a rental, I would say $3-5.

    To own I would say $15

    For a show that is still playing on Broadway (or the West End) I would have it streaming only and $20, perhaps more. In fact, I would maintain that price until the following Tony awards, or New Year’s, whichever is next. We don’t want anyone waiting until closing day to see it on cheap

  • Miriam says:

    I don’t think I’d pay more than about $5 for a rental, because I’d rather save my money for a live theatre ticket. But I imagine if I lived outside of the NYC area, I’d probably be willing to pay $10 or even more, since a trip to Broadway would be harder to come by…

  • Sam says:

    I paid $10.00 to “rent” (i.e., buy a movie ticket for) The Importance of Being Earnest when it was shown in theaters during it’s Broadway run. I also saw it on Broadway and paid a good bit more for the privilege. I’d say $10.00 was more than reasonable to see a great show.

  • Looks like I’m right in line here when I say that $10-$20 seems about right for premium video content.

    I too attended a screening of the National Theatre Live’s simulcast of One Man, Two Guvnors, and for video/production quality like that, $20 seems reasonable.

  • John Sweeney says:

    Who am I to argue?

    I think charging 10 dollars (US) to watch the Digital Theatre productions seems like a very fair price. So I’d say “$10” if someone asked me how much I’d pay. (However, I’d probably pay more for certain things!)

    I think it would be so great if Lincoln Center Library opened up some of its vast collection on a pay-per-view basis. They could regulate it to one or two titles a month. What a treasure trove!

    Just sayin’…..

  • Jeremy L says:

    What an amazing opportunity to see theatre from around the world that would otherwise be unreachable by the average person. I would gladly pay $20, an incredible deal considering the price of a ticket to an actual performance.

  • Adam Winney says:

    I would gladly pay 5256 dollars. Or, if you will, 525,600 pennies.

    Yeah, I went there.

  • Ruth Post says:

    $10 to rent; $20-25 to buy. But I like the idea of discounted rentals and purchases and once a month freebies if you purchase a membership, like Amazon Prime for kindle freebies, etc.

  • Mark Borum says:

    I’d pay between $10-20, depending on the show and the actor. Top dollar for Steady Rain, much, much less for say, Lestat.

  • $10 is an easy sell, but I’d be willing to pay at least $15 – probably much more for a show I’d LOVE to see but can’t get to NYC for!

  • Mark says:

    $12.95 for a current show but less for show that’s been running for a while.

  • Amanda says:

    I would pay about $15 for a one-time viewing, and perhaps $25 for a really well-known, sell-out, or award-winning show (say “A Little Night Music” with Bernadette Peters) and maybe even more for exceptionally famous productions like “The Book of Mormon.” Seeing it online or on my TV wouldn’t make it any less likely for me to go see it live (if it was still running, like “Book of Mormon,” for example).

  • Sabrina Leichty says:

    I would definitely pay $10, but would be willing to go up to $20 if it had really popular actors or were really popular shows.

  • Tara says:

    I think $10 is a good price. I would love to have this in addition to seeing live theatre.

  • Zach says:

    $5 to rent.

  • Since seeing a filmed Broadway show (Final performance of “RENT”, “Fela”, “Memphis”, etc.) is approximately 75%-110% more expensive than a regular movie, I would imagine a standard price would be in a similar range.

    Judging by the electronic rental prices of iTunes ($2.99), I would like $6 would make sense. However, much like the difference between live theatre and movies, this type of rental would have to cost more than a traditional one, since you must factor in these unions, producers, the video distributors, so like most, I would say a $10 rental would be fine with me!!

    By the way, I have already purchased the Into the Woods from Digital Theatre, well worth it!

  • Luci Jo DeVoy says:

    Renting movies on Amazon or iTunes is usually between $3 and $6 for each viewing of a rental. I think that if we are pricing to be true to the value of a live performance, perhaps 5-7 dollars. I certainly believe that it could be an invaluable tool in bringing in new business to our theater, but an exceptionally valuable tool for our touring companies. The data from the rentals could also shape how many tours go where in the world, and if profitable could send out more shows.

    There are a select few recordings of stage productions on Hulu plus and Netflix. If there was a subscription series say 6-10 viewings a month, I could see even paying 40-50 dollars a month for that service.

  • Greg Hernandez says:

    I’m going to have to come in on the low end. Netflix’ Streaming has spoiled me to the point I wouldn’t pay more than $3.00, or roughly twice what a Redbox movie rental would cost.

    If I was blown away by a demo of he service I might change my mind. Problem is, theater doesn’t always translate well to the big or small screen.

  • Alex says:

    I think rentals of filmed performances should cost around $5 for each number of “viewings” you pre-purchase. There should be an option of purchasing 1-5 viewings of each film. That way, people can see filmed shows multiple times, but there is still a limit on the number of times they can see each show. At the same time, I don’t think owning these films would decrease attendance at live productions of these shows.

  • Bryan Austermann says:

    I think I would pay $10 for a rental of a show. I’d rather buy a DVD for more than rent one for less, so the same would be true with a show rental; I’d pay more so that I can have repeat viewings!

  • Paula says:

    I’d pay between $10 and $15 to rent one of the shows.

  • Joshua Long says:

    Hmmm…it would vary….some of those rare things that TAFTA has I would pay up to $50…however, I would love to see the British productions of All My Sons and Into the Woods, but still haven’t forked voer the $10 for that, so…hence, my comment on this giveaway 🙂

  • Theresa Dayton says:

    I would happily pay $10 per title. I know that is more than movie rentals, but I believe that the entertainment value of these shows warrants a higher price (but I’m not objective about this. LOL). I think this is such a stellar idea!

  • Michael DiPietro says:

    $10 at the most…
    – MJD

  • Frayne says:

    Same price for any title, regardless of of how current it might be: $7.00

  • David says:

    $60.00. I think that’s fair. After all, it’s a recorded performance, and everything after the initial production costs, is gravy. However, I’m now also taking into new account royalties, union fees, actors and director’s compensation and the production costs of this new event. I’d like to see this all happen here in the USA.

  • Jeanne Thomas says:

    $8 seems right. It’s worth cannot be calculated but what I can afford seems right. I would love to access Digital Theatre no matter what. Thanks for the lead. Jeanne

  • I think $10 is a good price point.

    What I am curious about it whether or not the Directors, Designers, Actors, Musicians, etc., get any sort of cut of that action once a particular show reaches a certain number of views/rentals/sales.

  • Clair Sedore says:

    I think 19.95 would be a very fair price, and I would be happy to pay it for the collection at the Library for the Performing Arts, or most Broadway shows. And for some reason, making it available to the public, did not seem to hurt shows like Memphis, Company, or One Man Two Guvnors. It seems the more the public are aware of a title the better it seems to do at the box office.

  • William says:

    Personally, I would pay only about $5 for a recorded performance. When I get the chance to see a touring production, I pay around $25 to $30 for a ticket, but seeing things at home takes away from the experience. After seeing the recordings of Into the Woods and other plays, there’s really no comparison to the stage experience.

  • Ian says:

    Hmmm, this is tough because there’s nothing like seeing a live show, but at the same time, I would definitely want to see a show on TV if I couldn’t afford to see it live. So, I would say somewhere between the most I’d pay for a movie ($6) and what I typically pay to see a live show ($25-35) — probably around $10-12.

  • Al B says:

    I’d pay $9-11 for a show that’s been around for a while, and $15 or so for a show that I’m particularly interested in. I’d pay $25 or so for a newer show.

  • Timothy says:


  • I would pay an annual $99 membership for unlimited viewing of the videos.

    I’ve never even heard of digital theater before, I was just on Amazon yesterday trying to see if Promises, Promises had a video (which I didn’t find). WHY DOESN’T EVERYONE DO THIS???

  • Dave says:

    My first comment is Wow! What a flood of responses. I guess that’s what happens when those of us who live out in the colonies have a chance to weigh in for the contest.

    I’d support a $3-$5 one-time payout, but what would be even better for me would be a monthly cost of, say, $10-15, for unlimited viewing. Just like a cell phone plan offers unlimited texting, it’s not so much the actual service I’m paying for , it’s also the convenience of using it whenever time allows, without having to think about the cost each time I use it.

  • Owen Leonard says:

    I would pay 3 to 10 depending on the show!

    Thank you for this opportunity!

    Ps I really like your blog.

  • Benjamin Brooks says:

    One dollar Bob, one dollar. I hope I win by Price is Right rules!

  • Stephan Godleski says:

    I would pay anywhere from $10-25 to rent a viewing of a Broadway show. I think it’s reasonable to charge more than your average video rental because of the exclusivity of seeing a Broadway show. I can’t imagine the cost of the rental exceeding the cost of a seat (even a cheap one) at the very show you are renting,though, so beyond maybe $50 would be unreasonable.

  • randy says:

    To be competitive with the other streaming options out there, the price that most appeals to me is in the $7 to $12 range. I’ve paid the $21 a nearby movie theatre charges to see “theatre on the big screen” through Fathom Events, but for home viewing it seems a more affordable-on-a-regular-basis rate might attract more folks!

  • Mark says:

    $7 a month – just like netflix. :/

  • Robin F says:

    As an Equity member, I can already have a free one time viewing thanks to the performing arts library. For the convenience of at home viewing, I’d pay $7.99. Making sure it is a one time rental would be almost impossible – change computers, IPs, get a friend to rent it etc, so I’d say not releasing the shows until they were closed for a full year and having a $29.99 option to own would be good choices as well.

  • Annie Bridges says:

    I’m a theatre teacher in Texas, so this would be an excellent tool in my classroom! I teach at a Title 1 school, and I have a very small budget. However, the majority of my students will graduate high school with little or no exposure to professional theatre. For this reason, I would pay up to $20 per play.

    • Annie Bridges says:

      On a side note, I was able to take five of my students to NY this summer to see Godspell. I would give anything to allow all of my students to have that same incredible experience!!!

  • Kurt Daw says:

    I am clearly on the low end of the scale, but for most productions a one-time viewing of a show that is already closed is approximately equal to a Netflix movie. I have paid $25 for some of the simulcasts from the National Theater but that is for a show that is currently running and a theater experience with a full audience.

  • Anna says:

    Really, I think it depends on the show! I would say $5-$15, just because I wouldn’t want to pay too much more than I would for a normal movie, but I’d want to respect the fact that it is a recording of a live show.

  • Sandi says:

    $15 to $20 would make for a grand evening once or twice a month. Less means more nights in front of the the computer.

  • Tom M. says:

    I hate any price that ends in a .99. I think the price should be calculated to be sure all producers, creative people, rights holders and talent receive payments..

    I would feel comfortable paying $10 to see such shows.

  • Josie Bray says:

    I would pay $5-$10 and would do that instead of renting a hollywood film, not instead of going to the theatre. The price point and experience don’t even compare.

  • Katie O'B says:

    The only problem I ever found with watching videos of Broadway shows is when they zoom in sometimes I’m like “But I wanted to see stage left!” or something really random like that. However– this would be a freakin’ Broadway show or a National Theatre or Donmar Theatre or Royal Shakespeare Company one so who the heck cares, I’d watch it anyway and gladly pay $10 to see it!!
    I personally would pay more but if the companies want to really rake up the dough I’d keep it at $10 cuz it’s low enough for people to think “Oh, yeah, that’s reasonable.” but high enough for them to make a good profit from it. Maybe bump it up to $15 for a particularly popular show, or a new show in their archive, like how they do it in the Comcast On-Demand that we have. XD

  • Lonnie Cooper says:

    I agree with the idea of dynamic pricing. I think a $8-15 range for new productions works with lower prices and sales for titles that aren’t downloaded as much or that are older. I’d also charge more for really big things like Sondheim’s Birthday or an Opening Night with DVD extras like interviews and commentary by the creative team, producers, technicians and performers.

  • MT says:

    $8.50, tax included.

  • Laurie Bloom says:

    I would pay up to $10! To own works like this I have paid $20+… it only seems fair to cut that amount in half for a rental.

  • Stephen says:

    I’d pay $15 or $20 for something – but think it should be closer to the $5-$10 range to encourage a wider audience – isn’t that what we want for theatre?

  • I encourage producers/catalogues to create an online theatrical experience. Perhaps having ticketed online viewing at appointed times for say $10 would be good too because then you begin to simulate the experience of the live event.

  • Shayne says:

    This is a great opportunity for those of us not rolling in money who don’t have the opportunity to jet to New York to see all the shows we want to see. I would gladly pay in the range of $10.

  • Avital says:

    As a theatre fan who lives in Jerusalem, Israel… this is priceless. There are so many shows I simply miss, leading to the fact that when I do make it to NYC (once every…eight years?) I see everything I possibly can, because I don’t know when/if I’ll be back again. This is such an incredible resource to people like me, who see live theatre close to home, but really miss the glory of Broadway.

  • ECP says:

    $12.00 one-time viewing.
    Also, while I understand the appeal of dynamic pricing, most productions in the catalog would be “new” to me so I don’t find that especially seductive.

  • Angela says:

    I wouldn’t pay much more than $5 or $6. Since it is a one time view. If I could download and keep that I would pay much more

  • Steve S says:

    I would pay between $10-$20 — perhaps slightly more for something really special.

  • Morgan M says:

    For one time viewing I wouldn’t pay more than $5. And depending on the size of the catalog I’d pay between $10 and $20 a month for a subscription. Ownership is a bit different. I’d probably pay a bit more, but not as much as they charge on their website.

  • Robert G says:

    $10 for a one-time viewing seems feasible and fair, given rates for streaming other media and the premium placed on getting to see something that is otherwise unavailable, albeit in a secondhand form.
    Good luck getting our unions to the table on this one!

  • Kathy Mc says:

    $3-$10 I would want to watch quite a few of them, and that certainly would add up!

  • Catherine says:

    I’d probably pay $5 to rent, $15-20 to buy. I’m torn between not loving what this might mean for the live experience and really wanting to be able to watch certain shows over and over again.

  • Sean says:

    For a one time view rental, $10. Have the rentals be available five years after the show is recorded, so it does not affect immediate ticket sales

  • Morrie says:

    $10.00 for one time viewing. I think Lincoln Center Archive productions could be priced up to $20.00. The world has changed and now people love to see things over and over (I think it is a result of the VHS generation). I don’t think live theatre needs to worry about home viewing destroying product. The audience for my production of Hairspray, for instance, was filled with little girls who could have stayed home and watched theie dvd version. The movie pre-sold them on the live version. I’m also with the people who would like to be able to collect these live performances.

  • Troy Heard says:

    I’d go up to $25…it’s equivalent to a UFC fight, no doubt!

  • Andy says:

    $1.99 for a one-time rental, $19.99 for a one-year subscription.

  • Holly says:

    I would pay $25, the student rush price for many shows on Broadway. Living far away from Broadway, I typically only have the opportunity to catch a tour when it comes near a big city, which is still an hour away at a minimum. While I lose out on the live experience by not seeing a tour in an actual theatre, I gain the convenience and great opportunity of seeing wonderful, quality entertainment from my living room.

  • Billy-Christopher M. says:

    $5. Cuz I would do it aaaaaaaaaaaaaaaallllllllll the time.

  • TJ Davis says:

    up to $25 depending on the show

  • Shannon D. says:

    Well considering bootlegs on the internet range from $10 – $25; and that’s to keep FOREVER, one-time viewing should definitely not be more than $5-$10, I guess depending on the show and or actors in the production.
    Yes, the quality would be EXTREMELY better, but I have seen some very well done bootlegs to back in the day.
    * Disclaimer:
    I have never actually purchased a Broadwway bootleg 🙂

  • Dawn Kita says:

    I’d say $5 to $10 for a rental. I could still do major damage,even at that…

  • Corey Payette says:

    I would pay $10 per month for subscription like Netflix and maybe $6 to rent it. What a great idea though

  • Gail M says:

    TCM is issuing blue-rays of classic films, and promoting them by having screenings in movie houses. I’ve gladly paid $12.50 plus a $1 handling fee to see Casablanca on the big screen, and about to do the same for Singin’ in the Rain.

    That’s a one-time viewing, too. So if I wanted to rent the play, I’d certainly pay $10-15. If family members wanted to see it with me, that would make this price very reasonable.

  • Mark Selby says:

    You can put a small premium on the price of renting a Broadway show over the regular price of an online rental, but if you go too far over, it may turn people away. I think $10 for a rental in standard definition is reasonable, and $12 for HD.

  • $15 for good stuff that I want to see,
    $25 for a big hit that just opened in the last three months or won a Tony award recently or is one of your productions 🙂
    $10 for back catalog stuff

  • Jennifer J says:

    $5 – $10.
    I’d love to say I’d pay more, but when you work in academic theatre, there’s just not a lot to go towards ever getting to SEE theatre (thank goodness for Industry nights!)

    How far back does the British catalogue go? I’ve always wished I had bought the souvenir DVD of selected numbers from the original “Chess” (even though I didn’t have a British DVD player) when I saw it in the West End all those years ago. I figure by now…there’d have been a way to adapt it!

    AND “BOUNTY”! the show wasn’t any good but THAT SHIP!!!! OH

  • Jeff says:

    If you only can stream the video once, then the price should be $4.99.

    Unless the producers are looking to encourage illegal downloads and file-sharing, and if they are then they should charge $6.99-12.99 for a one-time viewing. The higher price makes it feel like a premium OnDemand rental (think LIVE prize-fight); but discourages multiple viewing, which ultimately will reduce the producer’s bottom line and cult fan base.

    True theatre fans outside New York will want to see at least 2 shows in a month and want the option to see them more than once, which means on average 24-30 viewings per year. After a few high-priced pay-per-views, they’ll quickly begin to look for ways to get the material for free — and in today’s tech-savvy world, they’ll find it.

    A $4.99 rental, on the other hand, is low enough that one can justify regularly purchasing it to watch from a small computer screen, especially because it comes with the added “feel-good” factor of “I’m helping the industry.” Once you cross the $5 mark per view, people will start to consider their pocket-books a lot more than “the good of the industry.”

    Better to deter illegal activity by offering a fair price for a one-time, crap-sound, computer-view than to milk consumers. Collect the avid fans and multiple pay-per-views; that fattens the bottom line, and gives shows the cult-following that will ultimately put butts in seats on Broadway and increase the licensing life afterword.

  • Ryan McCurdy says:

    $3.99 / 48 hrs
    $10 / 1 wk
    $25 / 1 mo

  • Brian Weiner says:

    I would say that 4.99 is a good rental price and 9.99 may be a fair price to download for the computer. With such wide access to materials (both legally and illegally), you in essence become a competitor with your own materials! Those prices are fair and reasonable.

  • A. Scott Falk says:

    $10 sounds like it might a fair enough price.

  • steve keyes says:

    NT Live runs about 20$; I’d pay 12$ or 15$ depending on the show.

  • Elizabeth H says:

    As a proud Nebraska resident who loves shows and is used to waiting years to see the traveling production of some of my favorite soundtracks, I would gladly pay $20 or less depending on the show. I sincerely hope this happens!!

  • Benjamin P says:

    I would pay 10 to 25 dollars to rent a broadway show depending on the show.

  • Ed says:

    This will never replace the live experience but there are some shows that will just dissapear before you have a chance to see them. I’d pay between $7-10 for a one time view and up to $25 if I really wanted to keep it.

  • Sarah Luther says:

    I would pay $20 or more for something I really wanted to see. I see all the broadway shows with rush, standing, lotter and those are all around $30 so why not pay $20-30 to see something special that is well filmed.

  • Michael Hallinan says:

    I would easily pay $20. It is still slightly cheaper than actually going to see the show. It also would perhaps allow me the opportunity to rewatch it for more of a bigger grasp as to the value of the production I saw.

  • Mike says:

    Hey Ken,

    I live in small town Newfoundland, Canada and have been involved in a number of shows over the years. My goal is to get to New York (sometime before I die!!). With that in mind, I would probably pay somewhere between 30-50 dollars (Canadian OR American!) to see a show. I would be very particular over which shows I see, of course, but just the thought of seeing high calibre theatre (note the spelling!!) is very exciting. For now, I have to console myself with the PBS station – on satellite – that, very rarely, plays live productions of Broadway shows…although I did see “Memphis” recently. Even though it’s free on PBS, I’d pay to see it. It’s probably the closest I’ll come to Broadway (or West End) theatre here in the ‘sticks’.

    Really enjoy your blog, by the way.


  • Christine Garfinkel says:

    Wow! What a great idea! It would be hard to put a set price on what I would pay to “rent” a Broadway show. But I have to say I think it would be a wonderful way to expose more of the public to the world of theatre. It’s not always possible for us to see as many live Broadway shows as we would like to. This would be a great way to enable people to see what an amazing experience seeing a show is and perhaps bring some new audience members to Broadway theatres. I believe it would be an overall win-win situation for everyone!

  • Andy M says:

    $8. The price should be lower than the cheapest seat or standing. And not too pricy so that people can rent often.

  • Fran says:

    Thanks for this information. If I were able to see the video in my own home, I would gladly pay $30-$0 per month on a subscription free for a selection of shows – a la “HBO”. However, if it were a Pay Per View service, I would pay as high as $49.99 depending on the show, who was in it and the “production value.” I just got back from NYC and had the privilege of seeing “Harvey” and my first thought was that I hope it was recorded and available for sale, because it was so good, I think it would be a geat gift and a treasure to own. For those types of videos (boxed/packaged) I would pay $40-$50 as well. And sometimes it is fun to see the orignal show, the movie, and the revival to see the magic of Broadway, what changes are made, to have the discussion with others who love the medium as to which was better, and whether or not the movie captures the magic. We finally have an all Broadway Music channel – why not a premium channel? First, we need content. And it would be fun to have the shows from outside of the Great White Way as well – Straz in Tampa, KC Rep, Theatreworks, Papermill – and many others!

  • Mary Gannon says:

    I would pay $20-$25 for a current show for a 48 hour viewing period. I would be open to seeing really good actors in more classic shows not available currently in theaters for a more flexible price.

    It could be an event like boxing, people pay huge prices.

  • Christopher Gooley says:

    I would pay anywhere from 40 to 80 dollars because if you think about it why should people who can’t experience Broadway or Live Theatre pay so much less than what normal ticket holders pay.

  • Matthew Cliburn says:

    For a one-time rental, I would pay $8.99.

  • Elan Kramer says:

    I would definitely pay between 10 and 20 bucks for it…especially to see some really incredible (or historic) performances.

  • Barry Cordes says:

    Probably only $10 for an online rental given that I typically pay $20 for a one-time showing on a large movie screen.

  • Ellen Orchid says:

    I would love to get a Netflix-like subscription to theater videos. I would like to play Netflix prices and have the videos availalbe to watch instantly. Netlfix has spoiled us, in a sense. it’s a great service, and very convenient.
    If the videos at the Lincoln Center Performing Arts library became available for viewing online that would be fantastic and could be a good source of income for this great library. There are many home-bound and elderly who would benefit so much by being able to view theater online.
    Thanks for asking such great questions and creating this community of responders.

  • Luke says:

    To rent a single show? Well, we pay about $7 to see a movie once in a theater, so I saw about $3-5 sounds reasonable for renting a performance.

  • virginia vanderbilt says:

    I find from the experiences of most people I know that $1.99 to view a past TV show online is about all they will spend. But for myself I think a fair price to view a broadway show would be $10. I know that I would spend that with out question. My daughter and I frequently see Broadway shows for a LOT more that $10. To be able to see the original PRICELESS!

  • Jason G. says:

    I think that $10 to $12 is reasonable to rent a show if it has closed, if not, I would be willing to pay $15 to $25 to rent a running show on and/or off Broadway. If it was a live stream of a show, I would be willing to pay up to $35-$40. The live aspect of theater is so exciting and is as Jordan Roth said during TEDxBroadway, what makes theater an “original” medium.
    I also think that making stage shows available to everyone is wonderful. I a theater major who lives in the Midwest and cannot see many shows when they are running in New York City. As a theater major, recorded versions of the shows not only excite, but they are amazing educational tools.

  • Jason G. says:

    I think that $10 to $12 is reasonable to rent a show if it has closed, if not, I would be willing to pay $15 to $25 to rent a running show on and/or off Broadway. If it was a live stream of a show, I would be willing to pay up to $35-$40. The live aspect of theater is so exciting and is as Jordan Roth said during TEDxBroadway, what makes theater an “original” medium.

    I also think that making stage shows available to everyone is wonderful. I live in the Midwest and cannot see many shows when they are running in New York City or on tour. And as a theater major, recorded versions of the shows not only excite, but are amazing educational tools.

    Lastly, I don’t think it’s enough to sell a taped version of a show. Why not sell the cast recording with it. Use one to sell the other. I would happily buy a “show package” where I get to rent a show as well as download a “free” cast recording for one price! What a great way to sell the experience and nostalgia of a show! It’s all about streamlining. I have not seen this approach done with movie musicals or stage shows released on dvd.

  • Bruce Roberts says:

    I love the idea of theater on the tube as they call it across the pond. Before we had children my wife and I usee to go to europe often to see shows and enjoy the culture. By the way the Ediberugh festival is a great place to find new shows and talent. Now that we have kids its hard to get on a plane to go overseas. How i wish I could see some of the great work the brits do. Id gladly pay $30 to $50 per dowload for production all over the States..think about it its a new revenue stream for reginal theaters and commercial productions

  • Andrew Joy says:

    Broadway is first class entertainment and therefore will and should be more than a normal rental. Depending on the show I would pay $25 to $35. That’s like seeing it for a student rush price.

  • James says:

    If it were mine to keep forever, I’d definitely pay rush seat prices…. up to $20.

  • Diana Lipkus says:

    I watched the PBS broadcast of a recorded live performance of Memphis the Musical that aired in March. I did not buy the available $19.95 DVD of the broadcast.
    I WAS so excited by what I saw and heard in the PBS broadcast that I decided to see the show live and to purchase tickets to the Broadway Across America touring perfomance of Memphis in my city a month later.
    My point is that live theater will benefit in the long run from introducing more people to more musicals,creating more interest in the genre, and introducing young people (especially those very young people who may not otherwise ever get their parents to take them to a pricy event) to musical theater to create a future audience of future ticket buyers.
    A special feature in the above mentioned PBS Memphis DVD is a discussion of the many difficulties in the effective filming of a stage show. This process flaw is only one of the many reasons video will never cause the demise of the live stage show experience, just as the movie DVD has not caused the demise of the cinema industry and the local cineplex.
    I had the good fortune of catching this show in a local live performance. This is certainly not always an available choice. In an instance where I wanted to see the filmed live performance of a play or musical ,I would find it a wonderful bargain to purchase that privilege for anything up to $20.00 to own ( I think PBS probably put some market research into the setting of their price point). I would also rent at any price below $15.00 if the purchase option were not made available.
    I for one certainly would welcome these options!

  • David Rosenberg says:

    I would gladly pay $20. When you go to see live broadcasts from London’s National Theatre or the Met Opera you pay that amount and the chance see show you might not otherwise see is a very exciting prospect. It would also open up the world of theatre to people who might not otherwise get a chance to be exposed to it.

  • Kaitlyn says:

    I’ll gladly pay the 10 dollars. For one, this makes me really excited, because it means a lot more accessibility to those who might not be able to see a show because of their location. And two, I know some library’s, like my local library, doesn’t have anything in the way of either plays (seriously, there’s just a little bit of Shakespeare, I’m crying on the inside) or videos of plays.

  • Melissa says:

    I’d pay about $10-$12, about the price of a movie theater ticket. Any more and you might as well just rush the show!

  • Madison Decker says:

    $6 to rent
    $11 to purchase

  • Chad G says:

    I would pay $5 to see a well filmed show. Maybe a little more for the shows with a limited run.

  • Porsche McGovern says:

    Between 14.99 and 19.99.

  • Brenda Chapman says:

    Wow! Nice to see so many responses. I already answered above ($10-$15,maybe even more, depending on how well the play makes transition to the box) But I totally have mixed emotions about the whole idea.

    In a theatre, the AUDIENCE members do the editing. Their eyes automatically decide Close-up or Medium-view. The AUDIENCE decides where to look and whose face to focus on. In any CAMERA driven medium, a director or editor or producer makes those decisions. THEATRE and MOVIES and TELEVISION are NOT the same. Even with shooting, they CAN’T be the same. On a screen or in a box– the camera HAS to move — and the audience’s perspective changes.

    That said, I’m a High School Theatre teacher, with classes FULL of students who have never seen live theatre (unless it was some awful grade school adaptation of “Rainbow Fish”). A well thought-out, carefully edited version would be a Godsend. Honestly — that’s why I’ve commented. I hope to have access to Broadway quality shows to share with my kids — though licensing issues would probably kill that idea. There is just a DEARTH of quality material available.

  • Nate says:

    I’d pay $10 for one viewing of a decent quality filming – seems well worth the price of a movie!

  • Marybeth says:

    I think $8 is a fair price to pay for a rental, but I would want the rental for at least a week.

  • Dan says:

    I’d pay in the neighborhood of $6-$7 to rent online. Maybe even $9 or $10 if I could temporarily download it and stick in on my iPad (a la iTunes.)

    I’d also be even happier to pay a monthy or yearly fee and be able to stream whenever I like the way the Met Opera video collection allows you to do.

    I wish the NYPL could do something like this with there unparalleled collection.

  • Laura Ratcliff says:

    So many conflicting thoughts, its hard to answer that question. Up to this point I have not bought into Netflix or the like. The extreme availabilty has lessened the “value” of the movie experience. As the owner of a small town historic movie theatre I have experienced this first hand. Why should I pay $6-10 for the theatre when I can get a whole month of movies for that at home whenever I want. I am surprised at the responses comparing the opportunity to see a “live” production to a rented movie. As much as I love movies I would much rather see a recorded version of the real stage production instead of the movie version (Phantom, Hairsray, etc). I would be willing to pay for the privilege as well. I do not have the opportunity to go to NY and can’t afford to take my children to all of the touring shows but I want them to experience as many as possible. I would be willing to pay $25+ for the opportunity to see what I know I’m not likely to see otherwise.

  • Hello all!

    As a massive thank you for all your wonderful feedback, we’d love to give you all 20% off a download of one of our shows!

    Just pop this code PRODPERS20% in the relevant box at the checkout from, and it’ll be taken off the overall total.

    Happy watching!

    Digital Theatre

  • Paul Argentini says:

    This nameless star made the producer so furious when he demanded an in-house lover in his contract, the producer signed him up for a woman.

  • Aaron Deitsch says:

    I would gladly pay 3 dollars per view or 10 dollars for a DVD

  • Emily says:


  • I think $5 a show is a fair price for a one time rental viewing. However, remember, NYPL at Lincoln Center does not have anything prior to 1970 so many musicals from Broadway’s golden age are unfortunately lost, excepting a poor quality b&w clip here and there.

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