Producing a reading, stage reading or workshop? Here’s a panel for ya!

This could be one of the best panel discussion topics I’ve seen in a long time, and it’s brought to you by Off-Broadway Alliance.

This Sunday, December 2nd, at the World Famous Snapple Theater Center (World Famous because in an era of “How the @#$& Can I Get A Sponsor”, they got freakin’ Snapple!), The Alliance presents a panel on “Producing Readings, Stage Readings, and Workshops” featuring Press Rep Joe Trentacosta, Producer Donna Trinkoff and Producer/GM Liz Ulmer.

I can only imagine they will all talk about the ins/outs/logistics of the 29 hour reading, the workshop, etc. and also touch on the big questions like, “How the @#$& do I get Producers to come to my reading?”

(Good question by the way.  It actually might be easier to get Snapple to sponsor your reading than to get Producers to show up.)

The doors open at The Snapple (on 50th and Broadway) at 11:30 for coffee and bagels and chit-chat.  Panel from Noon to 1:30 PM with more chitter chatter networking after.

To RSVP and to ask a question in advance, click here.

Huh.  I’ve got a reading of Somewhere in Time coming up.  Maybe I’ll see you there!


Need more tips on how to start producing your project?  Click here to learn the three fundamentals of producing.


(Got a comment? I love ‘em, so comment below!  Click here then scroll down to say what’s on your mind!)



– Broadway Investing 101  Seminar coming up on 12/8.  Register today.

– Win a free ticket to my reading of Somewhere in Time!  Click here to enter.

– See Schooled, the final installment of the DTE Reading Series.  Click here to RSVP.

  • Edie says:

    Just found your blog as I will be attending this incredible panel myself! I’m a fledgling producer, which is a nice way of saying I have very little experience in the role. About a year ago I started freelance public relations work for friends who were founding a monthly staged reading event. It was they who asked me to come on as their producer after a few months. I was honored, but have hit a marketing wall due to our lack of budget. I’m hoping this panel will help fill in some of the blanks for me. Your blog is a real find in that respect, I expect I’ll be reading nearly all the archives. Glad to see that the book I’ve been devouring on producing is one of your top-5 reads!

  • Frayne McCarthy says:

    Wow, Ken, I laughed out loud at your comment “How the @#$& do I get Producers to come to my reading?”. As you may remember, my writing partner Blair Thomson and I presented a beautifully produced, and wonderfully performed reading of our new musical “The Virgin Courtesan”, here in Montreal, Quebec. While we had a fantastic (and quite large) audience, there was a dearth of producer-types in attendance. That is to say, there were none. Heavy sigh. It’s tough all over… but it’s really hard to get one’s hopes up when creating an original English-language entertainment in French Canada. SO… the mountain must move to Mohamed, I think the saying goes, right? 😉

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