Remember what your mom taught you to do.
One of my first lessons in manners from my Mom was the simple, “When people give you something, say thank you.”
The beginning of baseball season made me think of the Baltimore Orioles video posted below from last season, when they followed my Mom’s advice to the tee and just said thank you to their fans for coming to the game. They didn’t ask them to follow them on twitter, or buy a hot dog, or upgrade their seat. They did that later. There’s always time to sell. But businesses, including Broadway shows, or the industry in general, don’t often enough take a moment to say, “Hey, thanks. We appreciate you.”
And for baseball and Broadway, it’s essential to be grateful, because let’s face it . . . we’re expensive.
Perhaps Broadway as an industry should have a Fan Appreciation Day? Perhaps your theater could have a BBQ for its fans without charging admission? Perhaps you could send thank you notes to your subscribers without telling them what’s on sale for next season?
People are used to being sold to all the time. So for a moment, don’t. And just say thanks for all they’ve bought already.
Because I bet that gets ’em to buy more.
(If the video doesn’t appear below, click this link)
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