The most popular posts of the month: March

Time for that monthly summary of what got your attention last month here at The Producer’s Perspective

And . . .

As an SEO professional and Broadway fan, I can tell you that I am amazed at how many shows setup their websites wrong and are consistently out-ranked by discount sites, news articles and unofficial pages. There are some great tips here. Another reason discount sites rank higher is because they are getting search traffic for a lot of different shows and the more traffic one gets, the better the ranking usually. A tactic some shows might want to consider is creating original content on the website that will drive users back o the website over and over, thusly driving up your traffic. I find many shows put their site up, but not much happens once it goes live.

 

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