Take the mystery out of customer service with Mystery Shoppers.

Big corporations hire Mystery Shoppers to test out their salespeople, their stores, and every other aspect of the purchasing process.

And every theater should too.

In case you’re wondering, a Mystery Shopper is a person that is hired to make a purchase at your organization, while undercover, and then reports back on every aspect of the process to the business owner.

And that data allows you to make the experience better for the next customer.

There are companies that provide Mystery Shoppers, and if you’re serious about your service, then you should look at hiring one (and considering some of the complaints I get in my inbox, Broadway should hire two).  But even if you can’t afford one of the pros, then send volunteers through your sales funnel, or better, do it yourself (I’ve been known to call my own Group Sales line, or the 800 # for The Awesome 80s Prom, to make sure my sales team is as top notch as I need them to be).

Of course, one of the interesting things about the Broadway sales process, is that the Producers of the shows, don’t hire the sales personnel or run the online platforms.  To put it another way . . . imagine that you run a restaurant, but your landlord provides the wait staff (Admittedly, your landlord does know a lot about the restaurant business).

But that shouldn’t stop Producers from testing every aspect of what a customer experiences when they are in the process of buying a ticket somehow. . . especially one that costs $135.

Some people I know don’t like to hire Mystery Shoppers, because they feel it’s “spying” on their employees.  Maybe it is.  But hey, we may produce plays but that doesn’t mean this is play-time.

In my opinion, all is fair in love and trying to build a better business.

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

_ _

FUN STUFF:

– Play our Tony Pool and you can win an iPad.  Click here to enter and win!

– Win $500 in our 10 Minute Play Contest!  Enter here.

– Win two tickets to see The Call at Playwrights Horizons.  Enter here.

– Only 58 performances of Macbeth remain!  Get tix.

Tags:
Comments
  • Cara says:

    This is a fantastic idea. I’ve dealt with rude box office people too many times in my life. I’ve never reported it to anyone cause I figured “What’s the point?”
    But I’ve also dealt with some wonderful employees that I wish I could have told someone what a great job they were doing.

  • Karen Kreoll says:

    SO how would one seek employment being a mystery shopper for theater? I see an insane amount of shows and would always be happy to offer an opinion 🙂

  • Kristi R-C says:

    I’ve secret shopped for other industries for years. Learned about it when I was working in a restaurant. This would be an easy thing to start and could be a huge benefit for theater owners as well as producers. Ken, if you’re thinking of offering it as a service to others (hint), I’ll run it for you.

  • Just wanna input on couple of general things, The web site design and style is perfect, the subject material is real superb : D.

  • I was just chatting with my coworker about this today at lunch . Don’t remember how we got on the subject in truth, they brought it up. I do recall eating a wonderful steak salad with cranberries on it. I digress

  • I truly enjoy examining on this web site , it has good content .

Leave a Reply

Your email address will not be published. Required fields are marked *

X