And the winners of the 2013 Broadway Marketing Awards are . . .

Da-da-da-da!  (That’s supposed to be a trumpet sound, btw.)

The e-envelopes please, because it is time to announce the winners of the 2013 Broadway Marketing Awards, as chosen by you!

We received more votes this year than Broadway Box sends email blasts, which proves how much of an interest there is in what the marketers and advertisers in our biz do.  And that’s cool!  Maybe one day, our BMA’s will have their own fancy luncheon or awards show too!

Enough jibber-jabber . . . here is the list of all the nominees, as chosen by our cracker jack nominators, with the winners in bold!

Da-da-da-da!  (More trumpets and one french horn . . . )

BEST LOGO

I’ll Eat You Last (Serino/Coyne)
Kinky Boots (SpotCo)
Macbeth (AKA)
Matilda (AKA)
Who’s Afraid of Virginia Woolf? (AKA)

BEST TAGLINE

Ann (SpotCo)
Hands on a Hardbody (Serino/Coyne)
Kinky Boots (SpotCo)
Macbeth (AKA)
Matilda  (AKA)

BEST WEBSITE

Kinky Boots (SpotCo)
Matilda (AKA)
Motown (SpotCo)
Pippin (ArtHouse Interactive)
Vanya and Sonia and Masha and Spike (SpotCo)

BEST TWITTER

Ann (SpotCo)
Kinky Boots (SpotCo)
Macbeth (DTE)
Matilda (AKA)
Pippin (ArtHouse Interactive)

BEST TV COMMERCIAL

Macbeth (AKA)
Matilda (AKA)
Motown (SpotCo)
Pippin (STEAM, SpotCo)
Vanya and Sonia and Masha and Spike (SpotCo)

BEST PROMOTIONAL ITEM (AKA SWAG)

A Christmas Story (Turner Entertainment)
Jekyll & Hyde (Creative Goods Merch)
Matilda (Araca Merchandise)
Motown (Bravado)
Pippin (Broadway Merchandising)

BEST PROMOTION

Grace (The Producers, The Cast, Blake Ross, Frank DiLella)
Macbeth (DTE, Alan Cumming)
Matilda (AKA, The Producers, Penguin Young Readers Group)
Mystery of Edwin Drood (Situation Interactive)
Pippin (The Producers, The Cast, SpotCo, ArtHouse Interactive, Ghostlight Records)

BEST ALL-AROUND CAMPAIGN

Kinky Boots (SpotCo)
Macbeth (DTE Marketing, AKA)
Motown (SpotCo)
Pippin (SpotCo, ArtHouse Interactive)
Vanya and Sonia and Masha and Spike (SpotCo)

BEST LONG-RUNNING CAMPAIGN

Chicago (SpotCo, On The Rialto, ArtHouse Interactive)
Newsies (Disney Theatrical, Serino/Coyne)
Once (SpotCo)
Rock of Ages (AKA)
The Book of Mormon (Serino/Coyne)

 

Congratulations to all the hard working advertisers and marketers on the winning shows, and on all the shows on Broadway.  It ain’t easy selling $140 tickets to live entertainment when people can get on-demand television on their iPhones for free.

See you next year!

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
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FUN STUFF:

– We’re in the teens, people!  Only 16 performances of Macbeth remain!  Get tix.

– Win two free tickets to see Rantoul and Die and get a free Yogurt!  Click here.

– The next Broadway Investing 101 Seminar is on July 13th.  Click here to register.

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