NBC is alive . . . with the sound of musicals.
I have a man crush on Bob Greenblatt.
I first met him back in the day, when he was still at Showtime, and producing 9 to 5 in his spare time (I mean, that’s a seriously successful multi-tasker). And then, in ’11, he got the call to run one of the biggest television networks in the galaxy . . . NBC.
And he didn’t forget us.
He’s been pushing musical content on national television ever since.
His biggest musical endeavor was the ill-fated, but the get-an-A-for-effort series known as Smash. The unfortunate demise of that show would have sent any studio exec. running to medical and cop dramas for the rest of his career.
But not Bob. Which is why he has won my heart.
In May, NBC (under Bob’s direction) announced a televised version of Sound of Music, starring Carrie Underwood and produced by two of our other great friends in Hollywood, Craig Zadan and Neil Meron.
Oh, and as if doing a three-hour new version of a classic musical on TV wasn’t enough, they are doing it live.
Cuz that’s what theater is all about, right?
So set your TIVOs/DVRs and other recording devices now for Dec. 5th. And in the meantime, watch a lot of other NBC shows too. The better that network does, the more musicals we’ll see televised in the future.
And remember how I said we need new ways to distribute our content if we’re going to reverse those trends I graphed last Friday?
Yeah, so, like, um, this is one of them.
Thanks to my new man-friend, Bob.
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