Why today’s blog isn’t that interesting.
I try to come up with ideas for blogs . . . well, I try to come up with them all the time. And I have what I think are some good ones lined up for the next week or so (including one about how some good ol’ fashioned statistics can help predict the winners of The Tony Awards).
But those are for a different day.
When I was mapping out the release dates for the different blogs last week, I planned on putting a juicier one up on the site today, but then I remembered that today was Memorial Day.
And what do people do on Memorial Day?
The first thing people are doing today is rightfully remembering all the people that have made sacrifices for our right to have blogs in the first place. God bless, you guys. And thank you, because I like to consider myself a fighter, but I don’t think I could ever do what you do, and someone has to.
The second thing people are doing is hanging out at the beach, throwing BBQs, and getting stuck in traffic.
The last thing people do is read blogs.
See, I checked my blog stats over the past several years, and readership on weekends and especially on holiday ain’t as high as weekdays. So if I’ve got what I think is good content, and I want it read, then obviously I should put it up when it’s most likely to be read by the most people.
I used data to plan my release date.
Producers should use data to plan their onsale dates, their opening dates, their closing dates, their press release dates (and times) and everything else in between. If you want to sell the most tickets, or get the most attention, they plan your event when people are in the buying mood, or when you’ve got the most eyeballs (the opposite of this also works – when you don’t want attention for something, plan that news to break when everyone is in their backyard or at the beach . . . or focused on some other event).
It’s easy to get your hands on data these days. But even if you can’t, you can use your own schedule to determine when you pay attention to things and when you don’t.
So, I’m sorry this post was so dull. But not as many of you are reading anyway.
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