Why You’ve got to to be Faster with your Marketing. Part II

Yesterday, I talked about how I was inspired by a comment from a social media panel that discussed the importance of speed in modern marketing, especially in terms of social media.

And while I focused mostly on the importance of response to your customers audience in the social media universe, there’s a much more proactive position you can take to try and get your show attention throughout the entire universe.


When things happen, be the first to talk about it.

The internet rewards those that are first and fast when they address any subject that has captured the world’s attention.  And if you’re that person, that brand, that show, well, you can get eyeballs that you never even imagined.

Need some examples?

Super Bowl Sunday is the most expensive advertising day on the planet.  And the brand that got the most attention during last year’s Super Bowl was Oreo’s, when they tweeted a mediocre joke about “dunking in the dark” when the power went out.  Cost?  Zero.

Or let’s go to the opposite end of the spectrum.  Remember the Miley Cyrus “twerking” debacle?  The first person to post it on YouTube was a gaming blogger.  And because he was first and fastest, he grabbed millions of views to his channel.  And his content was entirely unrelated to Miley’s. (Unfortunately, because he just put up the video and didn’t have anything original to say about it, the video was taken down- a lesson to yes, be quick, but also be original.)

A quick and cheap way to put your show on a bigger stage is to connect it to events that are capturing the world’s attention – and find a way to connect the two.

Now, there’s one more thing you need besides speed if you want to compete in this world.  And this secret sauce was brought up at this week’s League Conference when an attendee asked the panel just how, in a world like Broadway, where ever show has multiple Producers and often multiple Lead Producers, a Press Agent, a National Press Agent, an Ad Agency, a Marketing Team, etc., how can you be quick when we often require so many approvals?

The answer?


If a Producer isn’t going to run the marketing him or herself, then he/she’s going to have to empower his team to do it for him/her, and trust that they’re going to do it appropriately.

It’s a hard thing for control freaks people like me (and I’m sure you) to do, but without it, you’ll never be first.  Sure, what your people say, may not be exactly what you would say some of the time, but if they say it first, there is a better chance of your show being heard.


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
– – – –


– Win a $500 Telecharge Gift Card!   Enter my Tony Awards Pool here! Click here

– Win two tickets to see 50 Shades: The Musical!  Click here.

– Need help raising money?  Who doesn’t?  Take my How To Raise Money seminar and raise more money faster.  Guaranteed.  Register today.

 -BroadwaySpotted’s Next Big Star live contest is on May 22ndClick here to get your tickets!

  • I have to thank you for the efforts you’ve put in penning this
    blog. I’m hoping to see the same high-grade blog
    posts by you later on as well. In fact, your creative writing abilities has
    encouraged me to get my own, personal site now 😉

  • My partner and I stumbled over here different website and thought I might check things out.
    I like what I see so now i am following you. Look forward to exploring your web page for a second time.

  • I don’t know whether it’s just me or if everyone else experiencing problems with your blog.
    It seems like some of the written text on your posts
    are running off the screen. Can somebody else please comment and let me know if this is happening to them as well?
    This might be a issue with my browser because I’ve had this happen before.

  • It’s probable to order Aldara, an immune response modifier, to treat superficial basal mobile carcinoma, a sort of cancer in the skin, all around the trunk, neck, arms, fingers, legs or ft. Aldara can even be superior at coping with genital and rectal hpv warts.

  • whole of the UK but of course most of our work is in London .

  • Hey! I know this is kinda off topic however I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa?
    My website covers a lot of the same subjects as yours and I think we could greatly benefit from
    each other. If you might be interested feel free to shoot
    me an e-mail. I look forward to hearing from you!
    Superb blog by the way!

  • wow gold says:

    This wow gold fit true to measurement.and that i am glad I did. They are wonderful for get the job done and a wander day from the mall/park/city. I will advise this wow gold to all

  • I loved as much as you’ll receive carried out right here.

    The sketch is tasteful, your authored material stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following.

    unwell unquestionably come more formerly again as exactly
    the same nearly very often inside case you shield this increase.

  • Erwin says:

    This is really interesting, You are a very skilled blogger.
    I have joined your rss feed and look forward to seeking more of
    your fantastic post. Also, I’ve shared your site in my social networks!

  • calories burned jumping rope 200 times

  • Deangelo says:

    Warts is one of the most common minor skin conditions in the world.
    Tracy reminded us that you can do the same thing with a raw
    potato piece taped to the wart. But do we really want to drop
    that much money in ssomething that we may not havve the ability to do
    for partial the price.

  • Wash and clean such places on the daily basis using
    insecticides or germicides available inn the market.
    Roaches like to eat wood and will often live under wet piles of mulch,
    so cleaning them up is a good preventative.
    Then, to be sure, the location must be checked for
    other attractive conditions for the cockroach.

  • Taking into account the massive experiences, people should not have anyy more worries in regards to their pest problem.

    They damage food and spread erms all over that may bring
    severe health diseases. Rats and mice die after consuming the poison baits, most oof that are formulated to
    result in the rodentts tto seek out a drinking water supply driving them outside the home or office constructing.

Leave a Reply

Your email address will not be published. Required fields are marked *