And the winners of the 2014 Broadway Marketing Awards are . . .

Who says no one gives a @#&% about marketers?

For the 2nd year in a row, we received a good ol’ fashioned poop ton of entries in our online Broadway Marketing Awards, where we give props to the people behind the props!

It was only just a few years ago that Broadway advertising and marketing firms started getting billing on the title pages of programs, believe it or not.  But the response we’ve gotten from these awards has demonstrated that you want these folks to get the spotlight, and you want them to take a bow.

And now that your votes have been tallied, a few of them will be able to do just that!

Ladies and gentlemen of the Broadway Universe, I give you the winners (in bold) of the 2014 Broadway Marketing Awards!

 

BEST LOGO

After Midnight (SpotCo)

Big Fish (SpotCo)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne)

Twelfth Night (SpotCo)

BEST TAGLINE

Beautiful: The Carole King Musical (Serino/Coyne)

Bullets over Broadway (Serino/Coyne)

Cabaret (Roundabout) “Willkommen Back”

The Realistic Joneses (Serino/Coyne)

Rocky (SpotCo)

BEST WEBSITE

After Midnight (SpotCo)

Beautiful: The Carole King Musical (Serino/Coyne, Situation Interactive)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne, Situation Interactive)

Les Misérables (Serino/Coyne)

BEST TWITTER

Aladdin (Serino/Coyne, Disney)

A Gentleman’s Guide to Love and Murder (SpotCo)

If/Then (Situation Interactive)

Rocky (SpotC0)

Waiting for Godot (SpotCo)

BEST COMMERCIAL

After Midnight (It is Done Communications, SpotCo)

Beautiful: The Carole King Musical (Serino/Coyne, Situation Interactive)

The Bridges of Madison County (Serino/Coyne, Situation Interactive)

A Gentleman’s Guide to Love and Murder (SpotCo)

Rocky (SpotCo)

BEST PROMOTIONAL ITEM (SWAG)

Aladdin (Serino/Coyne, Disney)

Bullets over Broadway (Serino/Coyne)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne, Situation Interactive

Rocky (Araca Group)

BEST PROMOTION

Act One (SpotCo, LCT)

After Midnight (It Is Done Communications, SpotCo, the cast of After Midnight)

Beautiful: The Carole King Musical (Serino/Coyne, Carole King): Carole King made a surprise appearance during the curtain call of one of the performances. She performed her song “You’ve Got a Friend” along with the company.

Bronx Bombers (SpotCo)

No Man’s Land/Waiting for Godot (SpotCo, Patrick Stewart, Ian McKellen)

BEST ALL-AROUND CAMPAIGN

After Midnight (It Is Done Communications, SpotCo)

Beautiful: The Carole King Musical (Serino/Coyne, Situation Interactive)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne, Situation Interactive)

If/Then (bdb Marketing, Serino/Coyne, Situation Interactive)

BEST LONG-RUNNING CAMPAIGN

The Book of Mormon (Serino/Coyne)

Mamma Mia! (Serino/Coyne, Situation Interactive)

Once (aka)

The Phantom of the Opera (Serino/Coyne and Type A)

Wicked (bdb Marketing, Serino/Coyne, Situation Interactive)

 

Congratulations to all of the winners!  Let your winning campaigns bring more and more bottoms to our seats.

What do you think?  Did you all get it right?  Any upsets?  Let me know in the comments below.

 

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
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Comments
  • Zach says:

    I would say about two thirds of the nominees I voted for won, and I can’t argue with any of the winners, really. I still think All The Way should have been nominated for their commercial. Serino/Coyne and SpotCo clearly have the industry nearly cornered between the two of them, and they continue to put out excellent and unique campaigns.

  • Becca says:

    I love that you these awards exist for the hardworking marketing/advertising folks in our industry who don’t get enough credit. That being said, I have an issue with this list. While Serino/Coyne has done some great things, the Carole King/Beautiful “promotion” was actually a press event, organized (with Carole King) by the Beautiful press agents at O&M Co. They should certainly get some credit for that win.

  • Jim Gladstone says:

    I don’t understand the choice of HEDWIG for Best Logo. It’s a straightforward, not particularly evocative type treatment. The great photograph of NPH isn’t part of the logo–A strong production logo needs to sticks around and communicate well, regardless of who is in the cast at any given time.

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Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

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