Director of Marketing – Playwrights Horizons
WHO: Playwrights Horizons
POSITION: Director of Marketing
DESCRIPTION: PLAYWRIGHTS HORIZONS is a writer’s theater dedicated to the support and development of contemporary American playwrights, composers and lyricists, and to the production of their new work. Playwrights Horizons seeks an innovative and entrepreneurial Director of Marketing to lead and implement institutional sales and communications efforts in a time of significant organizational growth.
The Director of Marketing is the leader of the Marketing Department, responsible for planning, directing, implementing and achieving a comprehensive results-oriented and cost-effective program of marketing & communications to support the strategic mission of the organization and enhance Playwrights Horizons’ reputation locally and nationally, while building and developing audiences to support the organization’s performance season and to grow earned revenue for the organization.
The Director of Marketing’s primary responsibilities include, but are not limited to:
• Strengthening the Playwrights Horizons brand
• Subscriber acquisition and renewal – retaining and increasing its strong customer base and attracting new audiences
• Single ticket marketing and ongoing audience development
• Direct Sales/Telemarketing
• Web/Online Communication
• Social/Digital Engagement
• Departmental management
• Special events
• Working with outside press/publicist office
• Works across departments to support, promote and build profile for fundraising efforts, working in close partnership with the Director of Development, and with the Literary department in developing and promoting audience engagement programs.
The Director of Marketing is expected to engage with and maintain a current understanding of cutting edge marketing and audience development best practices, to employ rigorous analysis to determine and continuously improve ROI show over show, program over program and year over year, and to provide regular updates in order to refine tactics to grow audiences and revenue.
Minimum five years of marketing experience. Theater or live performance marketing background preferred. Familiarity with New York City audiences a plus. Expertise in AudienceView CRM and ticketing system desirable but not required. Successful candidates must be able to demonstrate a consistent track record of success in audience development and revenue generation.
COMPENSATION: Salary is competitive and commensurate with experience.
START DATE: Interviewing to start immediately
TO APPLY: Submit cover letter, resume and references to PH’s General Manager Carol Fishman at: cfishman@PHnyc.org. No phone calls please.
Playwright Horizons is an equal opportunity employer and is committed to the principle of diversity, and is particularly interested in receiving applications from a broad spectrum of people.