Look who is bloggin’ now?

Last week I wrote a blog with my 5 Tips to Starting a Theater Blog.  And lo and behold, one appeared!

Ok, truth time – this new blog didn’t have anything to do with my post, but it’s still a blog that we all should must read.  Why?  Well, it’s written by someone who has access to more ticketing data than anyone in the biz . . . the Shuberts themselves!

Check out the new Shubert Ticketing Blog here (with articles by The Swami himself!).

The most recent entry?  “What’s the Problem with Wednesday Nights?”  Or as I like to call it?  Why does Wednesday night (the worst performance of the week when it comes to grosses) suck so bad?  Is it because it’s “hump day”?  Is it because there’s a matinee for most shows that day?  Is it because Survivor is on?  

Read the blog to find out.

And a big thank you to the Shuberts for opening up their data and sharing their info with us.

Now, let’s just hope they read my tips and have picked that publishing schedule . . . because I can’t wait to see what they come out with next.

 

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Comments
  • MichaelC says:

    I’ve always looked at Wednesday the same way I do Saturday – a double feature (or double header for baseball fans). The opportunity to see two shows during a single trip to the city. Maybe shows could increase some Wednesday night traffic with some cross promotion – buy a Wednesday matinee ticket (or tickets) and get a discount on another show for a performance the same evening if tickets are purchased at the same time. Move Wednesday evening curtain to 7PM cutting the down time between matinee and evening shows plus getting folks out by 10 instead of 11.

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