Fun on a Friday: A Gentleman’s Guide to Subtle Marketing.
Like all of my Fun on a (Freezing) Friday blogs, this one will incite a few chuckles, for sure.
But what’s great about the video you’re about to see is that it’s a piece of fantastic marketing, without feeling like marketing.
When you click the link, you’ll see a Facebook video put together by A Gentleman’s Guide to Love and Murder, which features star Jefferson Mays, covering hits up for last week’s Grammys. Fun, right? Well, what’s even more fun is that each song is sung by a different Jefferson Mays character from Gentleman’s Guide.
It’s pretty hysterical.
But what’s brilliant about the vid is that it uses the greatest strength of the show, and one of the greatest word-of-mouth talking points (“How did that guy play so many different characters?”) as the vehicle to deliver the laughs. So if you are laughing at the video, you are laughing at the same conceit used in the show.
On top of that, they ripped a story from the headlines (the Grammys), which is always a way to get to the top of Facebook Feeds (look for my blog on Brian Williams on Tuesday – I bet it has more likes than a non-topical story).
So enjoy the video, and enjoy the subtle marketing message you’re getting at the same time . . . and then start thinking about how you can do the same for your show.
(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
– – – – –
- 3 more days to enter Will It Recoup? for a chance to win $500 of Broadway Theater Tickets! Click here.
- Want to see The Avengers exhibit in Times Square for free? Click here.
- This week on the Podcast: Broadway gossip columnist Michael Riedel from the NY Post. Listen here.