Podcast Episode 5 – Drew Hodges

 

There aren’t too many people in the world that have worked on the advertising and marketing for more Broadway shows than Drew Hodges and his industry leader of a company, SpotCo.  Just look at their credits!

If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to.  Listen to Drew talk about . .

  • His process for creating the art for a show.
  • What he thinks about research and focus groups.  Are they future?  Or should you forget about ’em.
  • How Producers should work with their agencies, and how they shouldn’t.

Are you ready for your magical marketing master class?

Listen on iTunes here.  (And give me a rating, while you’re there!)

Download it here.

Click here to read the transcript.

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Ken Davenport
Ken Davenport

Tony Award-Winning Broadway Producer

I'm on a mission to help 5000 shows get produced by 2025.

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