Yet another Broadway competitor . . .
Broadway used to own Times Square. Back in the day, if you wanted live entertainment (other than a few seedy strip clubs or the crazy homeless guy on the corner of 47th that talked about his feet), Broadway was it.
It ain’t that way any more. We’ve got stand-up comedy shows, the Best Buy concert venue, B.B. King’s, The Ride (half bus tour/half show), not to mention Ripley’s Believe It Or Not!, Madame Tussauds, about 37 movie screens, and my favorite new theatrical experience . . . standing on the steps and watching people walk by. And that ain’t no joke. That’s a thing that tourists do now. And psssst, it’s free (until the city finds a way to slap a facility fee on it).
And a few weeks ago, I did a Sunday Giveaway for The Avengers at the Discovery Times Square Museum.
While I was typing up that giveaway I noticed phrases like “completely immersive experience” in the description, then I noticed that the ticket prices were $27.
And then I remembered that this wasn’t the first brand-name attraction of this type. I have always thought of the museum as a one-off, but, no, they are here and here to stay. There have been attractions for the Titanic, King Tut, Harry Potter, Game of Thrones, and a whole host of others.
And you know what? They all sound fun to me.
And if they sound fun to me, you can bet your bottom dollar that they sound fun to tourists walking through Times Square wondering how they are going to spend their afternoon (and their bottom dollar).
Often at ad meetings, Producers talk about the competition . . . thinking they just have to worry about the shows in the theater next door.
In 2015, there are all sorts of shows in theaters, on streets, and even in basements now called Museums in Times Square.
And they are after our business. #GauntletThrown
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