The Sunday Giveaway: One VIP Pass to BroadwayCon! Worth $600!

Remember that time I announced that BroadwayCon was coming? No, not that time . . . this time.

Well, those superhero producers over there at the BroadwayCon got news of my little announcement(s) and they reached out to give us a VIP pass worth $600 smackeroos for one lucky reader!


I will admit that I thought about doing a giveaway for the East Witchita (Wichita) Community Players production of Pinocchio Strikes Back instead and pocketing the VIP pass for myself instead (cut). But alas, my Broadway guilt took over and here we are.

If you want to win that VIP pass, that includes all sorts of special meet and greet options and more, here’s what you need to do . . .

I love the words VIP, and so do consumers. What special “perks” can we give/charge for at Broadway shows to make people feel more like a VIP? Comment below with your VIP recommendations and you can win the VIP pass (just remember, the best VIP options are ones that customers would love to pay for – like fast passes at Disney – because they solve a problem).

Good luck!

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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  • Allison DeLuca says:

    Definitely backstage tours or private meet and greets with the actors. I know I would pay to be able to avoid the stage door madness and get a bit more one on one time with the performers.

  • I would pay extra money to have a meet and greet with one of the stars of a Broadway show before the show actually happens just like Britney does in Vegas. I think it’s a great way to meet the celebrity maybe get an autographed picture and enjoy some time with them before they go on stage and they get to experience what it’s like seeing their favorite celebrity perform on stage.

  • Rich Boniface says:

    There are two VIP options I’ve seen at several “free” outdoor concerts that I haven’t seen at any indoor stage shows. At the “free” concerts, almost everyone uses the huge bank of porta-potties and waits in endless lines for the refreshment stands. But the people that puchase the VIP tickets to the otherwise free event get a VIP only set of bathrooms and a VIP only refreshment stand.

  • Rich Boniface says:

    I’m not sure if multiple suggestions are a lower. But here goes.
    A VIP section for autogaphs. This would need to be done just right. I hate the idea that by adding a VIP section that the majority of patrons might loose out. This absolutely shouldn’t be at their expense. But if the VIPS could be given apportunjties for autographs without detracting from the rest, it would be a nice extra.

  • Evan Nisenson says:

    How about a VIP bathroom pass. You no longer have to anticipate the end of act 1 to jump up and get to the bathroom first. With acess to the VIP bathroom there’s no rush. Just an easy flush.

  • Marty ke says:

    VIP would being able to do a walk on during a group number . Thats a true VIP

  • Rich Boniface says:

    Dinner and a show. Six to eight people seeted with one or two people from the show to discuss and dine before the show. Though the stars would be the obvious (and most expensive) options, producers, directors, choriographers, lighting, props, fight master, etc., etx., may all be good options.

  • John Buckley says:

    As a VIP, especially in the dead of winter, it would be great to have a separate crowd free lounge to relax. If possible, it would also be amazing to get an assigned locker so you won’t have to carry around all the merchandise you purchase throughout the day.

  • Aaron Loo says:

    A birthday or anniversary gift that would include an after show drink where the guest’s favorite star from the show would sing Happy Birthday or a B’Way classic and the encore would be the hit song from the show. This would include a video of VIP’s special moment and be shown on the show’s You Tube channel. That would make the VIP a night to remember. Also a great promo for the bar/restaurant or shot in front of the theater or lobby.
    Thanks for the brainstorming spark – going to use it myself!

  • Mariah H says:

    For VIP treatment, I think people would pay for VIP packages that included orchestra seats, complimentary drinks, discounts on souvenirs, and a post-show backstage tour. People would also pay for a VIP perk that allowed them to cut in line getting into the theater before the show and allowed them a quicker exit at the end of the show.

  • Ryan Garson says:

    Rather than a meet and greet at the theatre, I’d love a private cocktail reception or dinner with writers, producers, directors and actors. A chance to get to know them outside of their roles and their shows.

  • Christopher Dougherty says:

    As a VIP I would love to spend some time with the creator of the Broadway Con Anthony Rapp and discover the process he went through to bring this opportunity to life especially since he had been doing 8 shows a week at If/Then. Maybe a panel discussing this. Or even a panel with the short lived musicals like Side Show and the true hardcore fans that love them and miss them.

  • Hilary Gregg says:

    Rain, Sleet or Snow I Will Go to the Show VIP Service

    15 minute early access to lobby with coffee, hot cocoa or tea
    Hand and foot warmers
    Handsome greeters waiting with umbrellas to escort you inside promptly
    VIP Coat check with place to store all of my shopping bags (I am always trying to squeeze too much in a day)
    Taxi ordered, while waiting inside lobby after the show
    I would love a warm hug from the lead actor, but that might be asking for too much!

    Loyal Californian patron

  • Beth Grosky says:

    Having a VIP ticket to BroadwayCon means one thing to me: you become a very important person in a sea of important people. To make this VIP experience unique, I would die to see three things made available to VIP ticket holders. 1) One on one meet and greets with cast members. This is vital in learning more about a person and their craft. It takes away the rushed feeling at the stage door and gives the actors the opportunity to be themselves in front of their fans. 2) Express entry into the discussions, workshops, etc. Often times, the lines are massive. Holding a VIP ticket should allow for some special treatment in terms of waiting in line and getting a better seat/view. 3) VIP ticket holders should have the opportunity to become social media insiders for BroadwayCon. Everyone will be tweeting about this event, but what if, with your VIP ticket, you received special login information to run the BroadwayCon Twitter for a few hours or the day? It would be cool to hear from regular people, the fans, about their experience.

  • Kevin says:

    There are the obvious perks – backstage tour, cast meet and greet, signed playbills and posters.

    Another way to make a theater goer feel like a VIP might be special recognition during the performance, possibly at the curtain call from a cast member.

    There could also be memorabilia based rewards. For example the VIP receives a prop (possibly signed) that was used in the performance they saw.

    A VIP show experience plus a post show cabaret with some cast members. Possibly in an open mic kind of setting where VIPs can sing with their favorite stars.

    This final idea might be a limited number, but dinner and the show with someone from the creative team – writer, composer, director, etc.

    Either as standalones or as a combination, these are just a few of the ideas that would allow someone to feel special.

  • Ami Kellogg says:

    I think a fun VIP perk (that I would totally pay for!!) would be a meet and greet with the performers and a chance to sing along with them, on stage, with the whole works. Gather a few hours before the show and learn about how the bring the magic each night, then get to test your chops to see if you could do it too!

  • Samantha Levine says:

    I was actually just thinking about this idea the other day! Here is the very short list I came up with, with small explanations included.
    -Backstage tours. A lot of the Broadway houses have a ton of history, and I know lots of people who would spend real money to get a chance to stand on a Broadway stage.
    -Early access to the house/bar-this one seems a bit obvious to me, but people who pay more are given a front of line pass for the bar, and get to come in early, possibly enjoy a drink in a separate VIP area?
    -FRONT OF BATHROOM LINE PASS. This one is totally just my biggest wish, because wow am I sick of spending all intermission standing in line for the bathroom.

  • Ashlyn Smith says:

    Skip the line at house open.

    Some of those lines wrap around the block. In the middle of winter, every minute in the cold is miserable.

  • Shannon Horn says:

    VIP passes to shows….what a great idea! Here are some ideas:
    1. Different levels of VIP could be offered with more perks for the upper levels
    2. A lounge for pre-show drinks/coffee etc.
    3. Backstage tour/talk back after the show or VIP section outside the stage door for autographs
    4. Special merchandise only available to VIP’s….autographed posters/programs, old props/costumes…that sort of thing
    5. Walk on role for upper level VIP
    6. Coffee/dessert with a cast member
    7. Special Souvenir program

    Hope the VIP pass to shows is something theatres consider…great idea….maybe a percentage of the “extra” money earned from VIP passes could go to Broadway Cares.

  • VIP package:
    2 Orchestra seats, center section.
    Merch voucher good for the equivalent of 2 shirts, a program and a Cast Recording, tho they could spend it however
    Meet and greet with 1 principal and 1 ensemble, including photo op and backstage tour.

  • Michael Camelo says:

    I think that going to a theater should always be a VIP experience but what would I be willing to pay more for? I would pay to not have to wait in line or be herded into the theater like a flock of sheep. If I could pay extra to get a special entrance time I would. And who doesn’t enjoy a good chance to meet the stars. Yes meet and greats happened, but how about a talk back after the show? A chance to be on the stage with the stars and she what they see and how they feel at every performance. I know that some shows give away the chance for someone to be a walk in during a show. What about giving a VIP experience like that? Who doesn’t want to be a walk in, in one of their favorite shows? The other options that come to mind are wait service, before the show and at intermission so you do not need to wait in yet another line for a drink or snack but can order from a waiter. Just some thoughts.

  • Veronica Nijensohn says:

    Cirque du soleil ‘s style Vip experience:
    The best seats available
    Access to the VIP area via an exclusive entrance
    Delectable food and wines included
    Souvenirs including exclusive show program
    Complimentary parking
    Private restrooms, terrace and coat check service

  • Dara says:

    I think one thing that motivates people to spend on VIP perks is being seen as a VIP (read “big shot”), so visibility is key. Also not having to wait in line is the driving force behind my ideas:

    Ultimate VIP Package:
    Concierge service to find the best seats
    VIP entrance to theater & early access to house (this is big especially in very cold or hot weather) – concierge available throughout your visit

    Button or lanyard to identify you as a VIP (this is also free advertising for program)

    Velvet Rope Service: Special roped off area for VIP in lobby (space allowed); Complimentary concierge service for coat check, bag check & holding souvenirs for pickup after the show

    Complimentary special souvenir of value such as cast signed poster or stage-used prop; Waiter service in lobby for complimentary beverage and snack before show and/or delivered to your seat at intermission

    Roped off VIP seating section (if enough seats sold to warrant it)
    Roped off VIP section at Stage Door

    Add Ons: Backstage tour and Q&A session with cast member (pricing tiered based on cast availability); Meet & greet with member of creative team; Watch the show with a member of the creative team so you can chat at intermission and after show

  • Jenna Rich says:

    I think a VIP line for premium ticket holders would be fantastic (including priority bathroom access, too). A meet and greet with actors, or a backstage tour would be special, and maybe a special family package including tickets, beverages, snacks, and souvenirs. I’m surprised that more family-friendly shows don’t offer that as an option. Something I’ve always wanted to do would be to shadow a member of the cast/crew for the day. How amazing would it be to have the opportunity to sit backstage and watch the show from the wings or watch from the lighting booth?

  • There are so many great VIP options that we could have at the theater. At lot of great ones were mentioned like VIP bathroom pass or Meet and greets/backstage tours.

    I think people would love to pay for a VIP package. One that includes good seats, a talk back or meet and greet, and then a themed party at an outside venue. You could have different package sizes from small to large. Most of all, people LOVE to let other people know that they are VIP.

    So the package could include: A pick up location at the stage door or main entrance where they get their VIP badge. A special “Reserved” seating section so that others know that those seats are reserved for special VIPs and if they wanted in they could purchase the package as well. The meet and greet or talk back after the show with a few select cast members/crew members. Maybe some awesome swag like a bag or a drink cup. And then the party/post show experience. You could even partner with any sponsors of the show.

    These experiences could be geared toward different groups. There are a variety of theater goers out there. I love to see shows but sometimes I’m more interested in the technical aspect then the actual show itself. I think having a special experience that involves different aspects of the show could be really interesting. For example, maybe Coffee with the Producer before/after the show. Or a VIP Tour for Costume and set designers. Not everyone is interested in meeting the cast. That’s what so great about theater. The stories we tell are told through actors, sets, costumes, and more. There are a lot of options when it comes to Creating a VIP package, there could be an option for everyone!

  • Tracey says:

    I think the ultimate VIP would be a pre-show meet and great backstage where you are guided throughout the theater starting from the stagedoor. You see what goes on 45 mins before the curtain goes up, including a walk by every dressing room and a quick “hello” to each performer. Then up to the stage where you are escorted around to see the set, props. From there you are escorted to your box seat and waiting for you is a beverage and snack of your choice as well as a show t-shirt and signed poster.

  • Brandon says:

    I think an easy(er) way for a producer to make patrons feel like VIPs would be to have a package that includes a pass to skip the line, a private area where they can get a complimentary drink and a swag bag.

    Though meet and greets would be ideal and nice, I think that is a top dollar VIP kind of thing. Also, probably a scheduling nightmare for producers.

  • Lauri says:

    I have two VIP Experiences that I’d love to see. The first would include either a VIP entrance, or earlier admission to the theater than the general public. A VIP lounge with with a host, cocktails, cheese platter, pre-show piano entertainment, and access (throughout your visit to the theater) to the lounge’s exclusive bathroom/comfort station would make anyone feel like a VIP. After the show, a meet-and-greet in the lounge before the performers make their way outside to meet the stage door fans would be a nice touch as well. And to top off the VIP Experience, you’d receive (or have access to purchasing) special merchandise that is only available to VIPs.

    My other VIP Experience would be for students. Teens would love an experience of their own, especially if they’re hoping to work in theater someday, to include a workshop earlier in the day of the performance (maybe learning choreography of a big dance number, or learning about the tech world), a talkback after the show where they can ask any question they have (of the cast, tech, and creative), and a meet-and-greet with cast and crew. A comprehensive tour of the theater, including prop and costume shops, and a chance to walk on the stage (and take a commemorative picture of that experience) would be phenomenal. Another thing that would mean A LOT to the teens would be to get a shout-out on social media. If the show’s twitter account posted a picture of the experience and tagged the kids, saying that they loved talking to them, the kids would be over the moon (not to mention that the kids would re-tweet billions of times, giving the theater–and the VIP Student Experience–priceless publicity)!

  • Sandy Berman says:

    access to good seats. Talkbacks are wonderful, and access to actors for photo ops

  • Greg Hartley says:

    If space allows, a VIP dressing room. Your name would be on the door. You would be able to relax before and after the show and the cast would come to your ‘dressing room’ for a meet and greet. At the five minute call you would be escorted to your orchestra seats. You would also have your own private photographer to document your experience.

  • Nathan Clift says:

    As a life long (of 17 years) fan of Broadway, I would be lying if I was to say that I had no idea as to what to do. Here’s mine:
    1. Q&A with cast member (swing, star, ensemble)
    2. Quick master class on Broadway auditions and the business
    3. Show
    4. Backstage Tour
    5. Photo Op and Autographs

    That’s what I would do for the extra money

  • Philip V says:

    Here are some things I would pay extra for as a VIP:

    – Early entrance to the theatre. I’m not talking 10-15 minutes, but early enough to catch the tail end of warm-ups (or even to participate in them!)
    – A VIP Intermission Lounge, with complimentary bar service, private restrooms, hors d’oeuvre, and – who knows? – maybe a *quick* appearance from a cast member or two? [depending on the show, I realize that’s not always feasible].
    – Their names on a Broadway “In Today’s Performance” board as VIPs.
    – Perhaps getting some of the merch and perks that Producers receive?
    – Car (limo?) service to/from the theatre. This is especially nice for tourists who may not be able to get the closest hotels.
    – “Later” perks, such as being in the first group to purchase pre-sale tickets to shows of their choice, BroadwayCon (or similar) tickets, primo seating for events like Broadway in the Park or Broadway Bares, early entrance to Broadway Flea Market…

  • I believe that winning a VIP pass for BroadwayCon should have different tiers of types of Passes.
    One pass should be the fan pass- where fan will be able to spend time with a few of the performers ask for photos and autographs.
    Another pass should be a future artist pass-this pass should be able to go to students/actors Who apply for this ticket. This pass will let them have time with individual Broadway actors who will be at the conference. They will be able to have downtime with them task about their career, education, what it’s like to be The Broadway performer that there are known to be. Will be able to ask questions get to know this individual one-on-one and then possibly be able to get feedback for their future as an artist. Along with maybe this VIP we’ll get a chance to a walk on role in a Broadway show giving them their “Broadway debut ”
    Then there should be a patron VIP-this Pass Will be able to get you exclusive tickets and backstage tours. This ViP should be geared towards patrons who love and enjoy the theater under more interested in learning about the theater versus specific able to learn about shows running in New York and be able to get possible discounts on extra shows.

  • Michael A. Dendy says:

    the thing I believe would make people feel like a VIP would be a reserved spot by the barricades at the stage door. We all fight to get there to get the best spot and if I were to have a reserved spot Id feel easier about meeting my favorite stars!

    Another VIP experience I would love would be special show merchandise that can only be bought by a VIP member and this could be for a certain group of theatres I.e. Schubert Organizations or just specific shows.

  • Logan Culwell says:

    I think preferred seating that was not only placed in a prime spot in the theatre but would also have things like more legroom would be great, especially if it had complimentary cocktail service included. Perhaps a backstage tour as well?

  • Rocco Severini says:

    I would love a VIP workshop or masterclass. It would be fun and educational also you can see what the Broadway actors do to get ready or how they learned to get where they are. I think it’s always interesting to hear where they came from and obstacles they overcame. I also love any advice for actors trying to work on Broadway. People pay for master classes all the time, but getting one from your idol would be amazing!

  • R.J. Lowe says:

    I didn’t read thru the thread so sorry if any of this repeat:

    -VIP lounge with complimentary cocktail
    -VIP souvenir stand with one item of choice included in ticket price and discount on other merch
    -VIP exclusive merchandise
    -VIP indoor meet & greet for autographs and photo-ops
    -VIP limit to best 20 seats in the house per performance
    -VIP concierge service for bag check and intermission drinks at your seat
    -VIP only restrooms

  • Shane Stahl says:

    I think one of the ultimate VIP treats would be the ability to take a picture onstage. The feeling of standing on a Broadway stage is like no other (or so I’ve heard), and what a fun and unique perk!

  • Cara says:

    – By passing the line to get into the theater

    – Meet & Greets with cast/creative

    -A swag bag with some merch (something small like a magnet or keychain)

    -Opportunity to see workshops of shows

    -Drink ticket

  • Mike Stevens says:

    Would love to go! it is a great event for fans!

  • Aaron Deitsch says:

    The chance to skip the line to the bathroom during intermission

  • Frank says:

    A VIP-only restroom would be nice. No one wants to wait on the endless line for all of intermission.

  • Justin Ayer says:

    The VIP treatment should include:
    *A show themed memento. (The show could team up with local vendors to make these specifically for VIPs.) Examples: Wicked-broomstick, Honeymoon in Vegas-Lei, Book of Mormon-nametag
    *Meet and Greet BEFORE the show. Calling select actors an hour before instead of 30 minutes so the meet and greet doesn’t go too long.
    *Pre show dinner package at a nearby restaurant.
    *Post show drink tickets at a nearby bar.
    *Parking passes for drivers.
    *Cast Album
    *Ticket for 1 item at merch stand.

    I would suggest you have three levels of VIP packages. I’d also take all the VIP names who bought the highest package and put them in for a yearly drawing for tickets to attend the Tony Awards or a rehearsal for the Tony Award performance.

  • Megan Marie says:

    Not sure how realistic this could be put an exclusive VIP evening at the theatre would include:

    -A pre-show meal at a classic midtown spot i.e. Saudi’s
    -Meeting with the cast pre-show
    – Being escorted to your seat in the 4/5 row center (no waiting in lines outside)
    -skipping the bathroom line
    -Finally, getting to meet with your favorite star on stage for pictures and to talk about the show/ask questions

  • Julia Fu says:

    Behind the scenes access, such as backstage tours, invites to watch rehearsals, the opportunity to sit in the pit during shows, chats with cast and crew in person or online. etc.

    A seat in a focus group that sees shows in workshops, tryouts, and previews, and provides feedback to the creatives.

    But mostly, I’d most like a way to alert the ushers/FOH to audience members who are being disruptive in real time. Too often I have to suffer bad behavior in the audience that no one with authority does anything to address. That more than anything makes me feel that the producers consider my experience during a show to not be very important, valuable, or worth respecting.

  • Esperanza Rodriguez says:

    When I initially thought this through I thought that meet and greets and photo ops were great ideas. But then I thought those are some of the things that Broadway does twice a year to raise money for BC/EFA. I would hate to see Broadway cares lose money because these things can be purchased anytime. I do think having a special VIP lounge/bathroom or early entrance to the theatre would be great. Along with some sort of ticket voucher for refreshments or merchandise. That being said, I think ticket prices are already insane and premium seats can be more than outrageous if a show is doing really well. If theatres started doing a VIP service I also think they should consider repeat theatre goers just as important. As someone who has seen a handful of shows more than 5x, some 20 or 30 times. I think producers and theatres should consider giving perks to those guests who go back to see a show multiple times.

  • There’s no doubt I’d pay VIP prices for a Broadway show if I could watch rehearsals or fight calls. Getting to see how a show is put together and develops before it is finally put on stage is the ultimate experience for any theater fan!

  • Ruth says:

    So many . . . . VIP lounge with complimentary cocktails and private restrooms; waiter/waitress service for cocktails at seats before and during intermission; backstage tour; meet and greet/talkback with cast after show; dinner coupons for local restaurants; premium seating; no waiting outside until doors open — separate entrance open an hour before curtain; goody bag with show swag; autographed merch; ability to exchange tix for different date if conflict arises; etc. Essentially, look at what some of the companies with subscriptions offer to subscribers at the highest level(s).

  • Susan says:

    VIP = access to VIP sections at concessions, souvenirs, bathrooms, stage door… and obviously the best seating! Perhaps also offer early admission (10-15 minutes before the house opens). Photo ops onstage, after the show… not necessarily with the cast, but with sets/props?

  • Tom says:

    Some seats reserved for the VIP’s that are a little roomier would be a plus. By-passing lines would also be nice. Having the chance to meet the cast AND Musical Conductor before or after the show.

  • Ashley Thompson says:

    free coat check, bottle of water, or TEE SHIRT!

  • Usually I don’t mind standing outside the theater and waiting till later to come into the theater while I take in the street scene in midtown. But this winter changed my mind, it has been brutal. So for VIP access, how about this. The VIP gets to enter through the stage door, greet a few of the people there without disturbing the actors preparing. Then ushered through front of house (because we would have good seats, a short walk from backstage). Enjoy the show with those tray selling goodie vendors bringing a pre-ordered drink directly to our seat before they start selling to the peasants at intermission. After the show another short step backstage. Greet a couple of performers in the green room after with the now obligatory selfie (sigh). Exit through the stage door just ahead of the stars with all the fanboys and fangirls wondering who these smug VIP people are leading out the performers. No special lounge, no infrastructure necessary. The only problem is I would never be able to afford these VIP tickets.

  • Brian says:

    Perks I would love as a VIP
    – see it as a work in progress. You buy a VIP ticket for a preview and you get another ticket for each performance after any change was made. Imagine being able to say “I saw all the opeining numbers of Funny..Forum. and I think Comedy Tonight is best”. ” I saw Baker’s Wife with Meadowlark and Company with Marry Me A Little still In It.”
    – I get to choose the people sitting around me. If you do any of the folowing you will be removed – sing along- use your phone -take up more of my seat than I do.
    – at the end of the show, you get to chose a reprise! Let’s hear Being Alive, A Little Priest or I Loves You Porgy one more time!
    – you sit (in silence) next to the creative team then dinner after and they explain the inspiration of your favorite numbers.

  • Anthony says:

    VIP bathroom. No wait.

    Backstage tour. With an actor.

  • Melanie Trainor-Gomez says:

    As a frequent audience member of Broadway shows I know that I would love the opportunity to actually do meet and greets and photo opportunities with cast members. This could also include the artistic staff, producers, director, etc. It would really allow audience members to get an inside look at the Broadway theatre world. Additionally, offering workshops on various subjects, such as directing, choreographing, etc. would definitely draw in customers. Anything a Broadway theatre could do to further educate college students studying theatre, educational theatre, directing, etc. would be a big draw for students at schools such as NYU.

    As a customer I would pay for such services. Thanks!

  • Alyssa Mandel says:

    It does not take a lot, having a usher greet you by name ( if you name is on the ticket) and maybe a special cup and program that is not available for sale

  • Brian pier says:

    VIP backstage lounge with access pre show and intermission

  • Sara Wolter says:

    Wow tons of good comments:

    VIP section in the orchestra/or box seats with concierge drink/refreshment/merch service
    VIP Lounge off the lobby to either get drinks/coat check/restrooms
    VIP Meet and greet either before the show or after
    VIP Transportation to and/or from the show either in a limo or a Theater Party Bus for Metro NYC
    VIP Playbill with valuable coupons for other shows, experiences, food and drink and autograph page

  • Meryl says:

    Definitely backstage passes are a great VIP perk, but also if once in a while there could be a show that had a pre-show dinner with a cast/staff member maybe in a room in the theater or nearby, people would pay up *huge* for that.


  • Matthew Turkle says:

    I think VIP perks for Broadway should include first dibs at tickets, dinner beforehand, meet and greet with the cast/creative team/playwright (if applicable), drink service to your seats, memorabilia, a backstage tour, skipping the bathroom lines, and unlimited selfies with the cast!

  • Claire says:

    A backstage tour would be a fantastic perk!

  • Allison says:

    There’s the obvious: Backstage tours. I don’t why more shows don’t do this….There’s a smaller fan base that’s being ignored, and since there are only a limited number of people who can get tours anyway, I think that appealing to smaller groups could payoff equally well: There are people who are fans of the music director, costume designer, etc. There are aspiring musicians who would love to chat with your musicians. How about offering tours or meet and greets with them? Oh, and you should always throw in a free tee shirt. It’s advertising.

  • I think when you arrive as a VIP, you should be able to put an order in for intermision drinks as well as merchandise so that you don’t have to leave your seat or stand in line. Drinks and merchandise would be brought to your seat so you don’t have to hassle with climbing over people. When you put your order in, you also check your coat so you don’t have to trudge down to the basement before and after, it will be brought to your seat at the end of the show. All of it happens in one transaction either online or when you arrive.

  • Luke Haynes says:

    I mean, it’s hard to get better than going backstage and meeting the actors. If that wasn’t enough, then maybe meeting them before/after the show (at a restaurant or something) would be a better way to get the full experience of meeting (and getting to know) someone famous.

    Aside from that I suppose there’s always merch, good seats, or perhaps a pass to get to the front of the stage door line?

    Personally, I think what’s great about Broadway is everyone’s experience (seeing the show) is incredible, it’s hard to top that with anything.

  • Corine Cohen says:

    Most high level theater fans that live for perks are tourists. Everyone is saying backstage meet and greets with the cast and everyone loves that. I would step it up a notch. I would do the following:

    Have monthly parties for VIP’s to chat and talk to stars from different shows. Call it the Broadway Mixer. At this mixer you can get a few stars from a few shows that can sing a song, do a dance or speech and then schmooze with the VIP. I think it should be at a different restaurant once a month and you can get this party with a certain number of tickets purchased. You could get points for every ticket purchase or a free party. The party would be for a 50-100 VIPS. You would also want some high level press there that can mix with the VIPS and talk about different topics. There could also be another party after the show and a backstage tour either that night or a private one for really high level ticket buyers (Think Sheik or very wealthy patrons that can afford to add these options)

    They have concierge events monthly at many major travel and tourism publications now VIP’s can have a party to meet the stars. At the event there could also be a goody bag for members who spent above 20,000 on tickets over the year or a point system.

    Another idea is for the League to bring back Broadway Under The Stars and to give VIP’s actual seats at that event with a picnic dinner. I have tons of ideas but think it would be a good way to get more seats sold on and off broadway.

  • I think it’s obvious to offer special seating, free drinks, backstage tours, meet and greets with the cast, etc. But what about walk on roles? Or audience participation. I know THOUSANDS of actors and fans who would pay BIG MONEY to play a part on Broadway. And lot’s of shows these days have the opportunity to do so. In Cabaret, for example, Alan Cumming brings a guest on stage for a few minutes, mostly to make a couple jokes, but do you know how many people would kill to be that lucky audience member? So why not have them pay instead? 😉

  • Megan says:

    What about the ability to have a walkon part or propose that actually surprises fellow audience attendees or can change lives? I bet they would easily pay $1k or up

  • Jeremy Terry says:

    Everyone loves to be let in on a secret – nothing makes them feel more special and included! For theatre, our secret is the magic that happens backstage. Dressing rooms, scenery, props, costumes, it’s all a part of making the magic come to life in the show. The ideal VIP experience would let the people see and maybe even experience some of the backstage secrets of our trade. It’s what I’m offering as a fundraising initiative for my show, at Like you always say, when three or more people say something….judging from the other comments, this would be a popular experience!

  • abe says:

    2 Center Orch tickets
    Exclusive/limited edition merch (e.g., Opening Night cast gifts, signed show prop, etc.)
    Cast-signed Playbill or program
    Onstage photo op with the entire cast in-costume
    Meet & greet, individual photo ops, and backstage tour with a limited number (2 or 3?) of cast members

    *Include notable creatives among the cast (e.g., Sheryl Crow, Tom Kitt, Amanda Green, Jason Robert Brown, etc.)

    • abe says:

      After further reflection, I think my original response would be more appropriate for a prize package as opposed to a sustainable/repeatable VIP experience. For a VIP experience, I suggest access to an exclusive lounge with free snacks/hors d’oeuvres and drinks (at least an hour before the show and during intermission). This lounge would of course have its own restricted access bathroom(s). After the show, a meet and great with select cast/creatives either in the lounge, where food and drinks would continue to be available, or onstage and backstage for a tour. Of course the lounge isn’t really an option for most Broadway theatres, but many West End and UK theatres I have been to do have such lounges (although they are usually accessible to everyone).

  • Jeryl M. says:

    Back stage Tours
    Private Meet and Greets with the cast
    Memorabilia autographed by the whole cast
    A walk on part in a show
    one of a kind memorabilia or merchandise from a show
    Lunch or dinner with a cast member

  • Corine Cohen says:

    In addition, you could invite the VIPS to feel like a real vip. They could go to an opening night party. Pose on the red carpet. Go to the shows opening night party. Have their photo taken by Broadway press and more. It could be the VIP TOUR. Red carpet, meet and greet and even pose for selfies with Harriet Harris or ADELE DAZEEM. That should interest many ticket buyers.

  • Nancy Paris says:

    A Broadway /Times Square walking tour focusing on the area’s history followed by a pre-theater dinner at a great Hell’s Kitchen restaurant hosted by a musical theater performer. The performer would give the guests an up-close-and-personal insight into what it is like to be involved in theater.

  • Anne Reeves says:

    VIP ideas…

    VIP Cocktail Mixer w/ performances by Broadway actors & musicians

    Early admission, skip the line & priority seating at events & panels

    VIP Q&A/Talkback

    VIP Tee & Merch

  • Most of the above suggestions have to do with giving more things. Mine is all about making the theater going experience more pleasant for the activity where people spend almost all of their time — watching the show.

    The VIP option: Roomier seats and rows.The airlines have made a FORTUNE with their Economy Plus (United) and Even More (JetBlue) seating surcharges. So, take out a row of seats around row 10 (leave the front nine for house and VIP Premium seating) and expand the next two rows to have 50% more leg room in a more comfortable seat. Charge normal full orch price plus an additional 50% surcharge. Require membership in this Producer VIP club to be eligible to purchase these VIP Preferred seats (so you can sign up other production companies and capture demographic and contact info for future direct marketing).

    I guarantee these will sell out for every performance.

  • Kelly says:

    Sit with the SM in the booth to see the show called. Opportunity to see an understudy or put-in rehearsal

  • Andrew Good says:

    Creating unique ways to enhance a live theatrical experience for the audience is an interesting task to take on. Although we can think of many elaborate and mystical ways of creating a new VIP perk, reality can set in and that perk can just be seen as unable to maintain for 8 shows a week. Having private tours and meet and greets are great, but won’t some actors feel a little bit of an invasion of personal space doing that 8 shows a week, and wouldn’t the time it take to do a backstage tour mean that the staff would have to adhere and adjust to that every show?

    A simple, yet effective VIP perk would be to upgrade the literal seat that the audience member is sitting in during the show. As a tall man myself, I know the struggle that is sometimes involved with squeezing in to the tiny seats in older theaters. With that said, my idea is to upgrade the middle row center orchestra to comfort seats: more leg room, tempurpedic like cushioning, drink holders, and maybe even your own private waiter/waitress to serve you (with two complementary drinks as well).

    This idea of upgrading physical seats will be successful by:
    -making the price reflect the costs that are being lost from potentially losing seats to create room for these new seats
    -being able to offer them for every single show without any disappointment that may arise from other perks such as meet and greets.
    -creating a new and comfortable watching experience that will resonate with patrons
    -being transparent to the patrons on what exactly the perk entails

  • Lynn says:

    Wow people want this.
    All great. But is there anyway of doing something before?
    Seats aren’t ad important to me. Sure front row is great. But I’m lucky to be able to just see shows.
    How about dress rehearsal or tech. For some of us being a fly on the wall is precious and priceless. Thx.

  • Sam says:

    I would definitely pay for early entry, or meeting the performers without the insanity of stage door. Exclusive merch, maybe?

  • Jacob S. says:

    I think a cool thing to give/charge as a “VIP Package” to a Broadway show would just be a souvenir program, an orchestra seat ticket, and maybe a mini-backstage tour. Not too much, but not too little… sure it would bring in a lot of money on the business side of things, but I’m sure the actors and crew are exhausted after running the show and need breaks between the shows or to get home after an evening performance. No actor is ever obligated to sign at the stage door, but when they do out of their own free will and you happen to get something signed by them or snap a pic, it really makes you feel like a VIP anyway. Everyone’s there to see the same show and everyone’s experience is different and that’s what is unique about the theatre; each person is going to take away from it what they will if it’s just seeing the show, or buying souvenirs, or a rare opportunity to go backstage. Sometimes (for people like me who never get to go to NYC too often or can’t afford it) just seeing the show in a good seat is enough to make me feel like a VIP, too… but I *am* someone who waits at the stage door, too, and it always makes me smile when I see someone I’ve admired or looked up to. Well, enough of the sappy comment… how about a souvenir mug? 😉

  • Jon says:

    Increase the price of “premium” seating, and it includes an exchange option. Or add a second tier: “premium plus.”

  • Allison M says:

    Being able to take your picture with the cast on stage would be pretty neat. Or getting to watch the show from the wings (though that might cause logistical problems!)

  • Robyn says:

    It would be nice to receive a memento of the status. A tony styled trophy with the name of he VIP engraved in it.

  • Jen Corrado says:

    Dessert and cocktail party after the show similar to the Wishes dessert party at Dsney. Another option would be preferred seating with a concierge coming to take orders.

  • Christine Kromer says:

    I would love 1 x1 time with the actors. there are so many plays I have seen where I wish I could just tell the actors how special their performance was and to thank them for a special and wonderful night. In
    Cabaret Alan dances with 2 audience members. I would love to be able to have the chance to be on stage for a few minutes in some background part. if memory serves me and I am not sure but I think it was wicked who had a drawing and you got to have a very small part in the play. for those of us who will never have the opportunity to be on broadway and theater is so special to us this would be a special treat.

  • burt says:

    i would pay extra to be able to move my seat when someone huge sits in front of me blocking my view!!

  • Leslie R says:

    My ultimate VIP bonus dream- dream, because it would never happen-
    Would be to receive an actual role in a Broadway show- a walk on perhaps?
    THAT would be positively magical!

  • Tom Blushi says:

    I think the best VIP perk that would be priceless would be dinner before the show with the star or few of the actors, then house seats to the show and then a backstage tour and meet greet with the cast for pictures and a champagne toast! For example Kelli Ohara and the King & I, what a priceless night that would be. just sayin!

  • I love Broadway more than anything…so I’ve had my fair share of fantasies when it comes to things I wish I could do when seeing a Broadway show. Here are a few of my favorite ideas.

    1. Watch in the Wings – What could be more amazing than watching a Broadway show happen on stage…and off? A special area roped off for two people (or more, depending on the show/theater) in which they sit and witness the show from a side view, while also watching the craziness that ensues in the wings. Of course, these people would have to sign an agreement to let them know strict rules so they don’t get in the way of the show’s magic.

    2. Party in the Dressing Rooms – After seeing an incredible show, your party and you are invited backstage to the dressing room/green room/any backstage space for a get together with the cast. In style of Club Cumming (Alan Cumming’s dressing room parties after his shows) it would be a grand ol’ time of hanging out with the cast of your favorite show. Drinks, food, music, etc. would be provided to ensure a lovely time.

    3. Date a Broadway Star – Auctions for a coffee date, dinner date, movie date, etc. would definitely raise a lot of money. Certain cast members could put themselves up for auction and the winning bidder would be able to go on a date with said actors. For example, someone pays a few thousand to go on a coffee date with Jeremy Jordan. (Obviously, he’s married so it wouldn’t be a DATE date.) But it would a super fun idea!

  • Samantha Bergen says:

    I think some cool perks for VIPs at broadway shows would be a private meet and greet with some of the cast after the show before they go out to the stage door… or maybe an encore performance of some sort just for the VIPs. Another cool thing would definitely be a separate VIP bathroom. I know the mens room lines don’t get very long, but you end up waiting the entire intermission and possibly missing part of the second act waiting on line for the ladies room.

  • Kimberly says:

    Perks that I think would appeal to audience members enough to pay VIP prices include:
    -Valet parking- those garages can take FOREVER
    -Skipping lines to enter- a special concierge meets you at a separate no-wait window, greets you by name, takes your coat/ belongings for coat check, and walks you to your seat.
    -The ability to skip bathroom lines
    -Backstage access- Red carpet with photos on a step-and-repeat, meeting cast members and seeing how one technical element of the show works- the sound booth, costume room, fly system, etc.
    -This one would be on the theater owners, but I know a lot of people who would pay for seats with extra legroom (like on planes)
    -Access to a special VIP lounge area in the lower lobby or elsewhere (like Patron Lounges some of the institutional theatres have)
    -Meet the directors/ producers, etc (this could be a way to cultivate potential new investors as well)
    -A signed poster or program
    -Aisle seats in the Orchestra could be for VIPs (or disabled patrons) only. Some people really value those seats because it is easier to get in and out.
    -The ability to pre-order drinks and snacks for pre-show and intermission, and have them delivered to the VIP in the VIP patron lounge area, and to have swag delivered to the coat check for pick up at the end of the show.
    -A happy birthday or happy anniversary announcement at the top of the show
    -A masterclass before or after the show where the VIPs learn a modified number or do a scene from the show with a master coach.
    -Reservations before or after the show at a restaurant within a block or two walking distance from the theater, guaranteed to work in time with the show schedule, no stress

  • Keni Fine says:

    Marquee billing, of course:
    MIGHTY FINE MUSICAL starring xox
    Featuring Tonight’s Supreme VIPs: Ben & Jerry Conehead

    & Skyboxes. Fully stocked.

  • C Kulp says:

    The possibility of meeting some of your all time favorite performers – there is almost no price that would not be worth it!!

  • Jackie S. says:

    Without a doubt, childcare (on-site, nearby, or in the home, depending on the ticket and VIP level).

    In general, backstage tours, exclusive meet-and-greets, and free exchanges if you want to change the date of your admission. Also, doors opening a half-hour earlier (1hr before curtain) with an open bar until half-hour, exclusive merchandise, and premium seat locations. Maybe even a private lounge VIPs can frequent at half-hour an intermission, which would include VIP restrooms and a VIP bar.

  • Eva Mack says:

    I am sure others will agree with me…VIP …. let the Very Important Person into a Very Important Place…give them a moment on stage!

  • Jessie Kastenbaum says:

    I think a great VIP option would be a talkback with the creative team and cast after the show. I would also love to be able to watch a rehearsal. A backstage tour would be a good VIP perk.

  • Elena Muslar says:

    VIP Perks

    The Red Carpet Treatment (this would be an all-inclusive EXPENSIVE PRICE point) that would include the following:

    -VIP Parking
    -Front area seating
    -Backstage pass including a tour onstage after the show
    – Walk out the stage door
    – dinner/drinks at a partner restaurant prior to show
    – theatre snacks are pre-ordered and brought to them at intermission to enjoy in a specially designated area.
    -pre autographed cast playbill
    – photo op with 2 lead actors

  • Jacob Persily says:

    A few thoughts:
    Fastpass for the restrooms-Goes without saying
    Pass into the bathroom in a next-door building
    Backstage tour
    Pre-Show or Post-Show talkback with Company Members
    Skip the line at the Bar Pass
    Nice Playbills like they have in London, but without the cost

  • Wend says:

    I think my issue with the idea of VIP passes is that they would most likely be associated with the top price seats, which would mean whatever perks were offered, people who can’t afford those prices would miss out. I’m not sure that someone who can afford to/chooses to pay top price for the best seats should be treated as anymore special than someone who can only afford to buy the cheapest seats for a show they are desperate to see, or for a show that they have seen multiple times from the nosebleeds, every member of the audience should be a VIP. I would prefer an add-on option available for everyone for a backstage tour of the theater, a behind the scenes tour or a post show discussion – for example Behind the Emerald Curtain was a great addition after seeing Mary Poppins and Wicked a few years ago. If it was a true VIP pass for those who paid the most, then I guess early entry to the theater, ability to order drinks from the seats and access to a different bathroom, but I would be reluctant to deprive an eager theatergoer from fun additions relating to the show or theater such as an option to go backstage and learn about the history of the theater, or get their playbill signed by the cast, just because they aren’t deemed important enough as a result of not being able to pay for one of the higher priced VIP tickets in the house.

  • Eddie S. says:

    In Baseball it is an honor to throw the first pitch. What if a VIP conducted the downbeat that starts the show?

  • Megan says:

    A special mention in the playbill- be it for a birthday, anniversary, generous donor etc. Just like understudies are celebrated with a playbill insert, so could these VIPs!

  • Solange De Santis says:

    I would pay a little extra to have a taxi waiting outside and not have to wander around in the cold after the show. “Front of the Line” access before the curtain and at the restrooms, although how one would prevent riots if some folks jumped the queue, I have no idea.

  • Emily says:

    Personally, the best VIP treatment would be to get to have a sit-down meet and and greet with the cast of a show. Experiences are worth more than “things.” I feel like anyone can wait and get an autograph, but to have an actual conversation with the performers and/or creative teams is worth more than any autograph or picture. I think people would be willing to pay a lot more for that opportunity.

  • Susan Glass says:

    I think a Broadway VIP experience should be much like a Broadway show. You want to shine the spotlight on some while not taking it away from others. You don’t want to alienate the”regular” ticket holders so being flashy and discrete is a fine line.
    I think a VIP could have access from the concept of the show: readings, to dress rehearsals, to opening night tickets, to red carpet, to talk backs, to being photographed with the cast photo. Big bucks… Maybe. But marketable!

  • Elise says:

    Your VIP Package includes:
    -Express entry to the theater 10 minutes before the house opens
    -Express line to the ladies/gentlemen’s restroom at intermission
    -Express line to the concessions stand
    -Complimentary Signed Program
    -Complimentary Cast CD
    -15 Minute Private Meet and Greet with the lead actors after the show
    I’d pay for this package if I could afford it!

  • Lindsay says:

    -Souvenir lanyard
    -Free merchandise
    -Option to hop to the front of lines
    -Meet and greet with actors
    -Backstage passes

  • Queerbec says:

    I realize that the older Broadway theaters would have a difficult time accommodating a special lounge and bathrooms for VIPs, but that’s something a lot of people would pay for. (the nonprofits have such lounges that certainly help connect their donors to their organizations). Also special gifts from the show, I.e. Original Cast Album, signed copies of the script if available, show logo bags or a similar piece of merchandise. Perhaps opportunities in advance of the performance to learn more about the author (s), the director, the stars through special lunches or cocktail parties, or access to discount tickets to some of those creatives’ other work currently on display elsewhere in the area. Also VIPs could get special advance notice, discounts and ordering opportunities for some of the producers’ other upcoming shows.

  • if there is a red carpet event, ability to walk the carpet and have photos in front of the step and repeat.

  • Seren Lannon says:

    In my opinion, the best way to create a unique VIP experience is to tailor the experience to your specific show. Many shows offer the best seats in the house as “Premiere”, and often these seats come with a souvenir t-shirt, or free drink, but to create the best VIP experience, you need to go above and beyond. For example, if I were working on Mary Poppins, I might offer VIP’s the option of paying extra to stay after the show and learn the choreography to Supercalifragilisticexpialidocious from a few of the shows ensemble members. VIP tickets to Wicked might come with the opportunity to take pictures in front of the bubble before the show. It’s also helpful to have different VIP options, at different price points, so that there is something for everyone.
    (P.S. I would really love this ticket to Broadwaycon, so that I could have the opportunity to be surrounded by the community I would love to work in someday)

  • Yosi Merves says:

    A special reserved section at the stage door would definitely be a VIP perk, and backstage tours and personal interaction with actors would also be high on the list, since I think most people stagedoor to talk to the actors. At least I do. I do enjoy getting autographs, but I think a lot of times I am asking an actor for an autograph so that they will have a reason to stop in front of me long enough for me to say something to them. I see a lot of shows, so I like to tell actors what other shows I have seen them in, and watching their career develop.

    Also, what about a running commentary from actors/creative team members talking about fun facts and trivia about the show that you could listen to on a headset during a performance? Similar to how DVD’s for movie and TV shows have commentary tracks. For someone who really loves a show and has seen multiple performances, they might enjoy having the show’s dialogue (that they presumably already know very well) be complemented by annotations and explanations.

  • Clint Escandell says:

    VIP tickets to the theater should include access to a VIP bathroom so you don’t spend 13 minutes of intermission in line.

  • Andrew Joy says:

    A VIP Lounge with a specific purpose. Of course it would be nice to get a drink, but the thing that would make it really VIP is the use of fancy bathrooms with no lines. Sure, it’s a bit Unrinetown-esque but how much do you want to bet there are plenty of people who would pay to pee…without the wait!

  • Wendy Heath says:

    How about a script and/or a poster signed by the cast? It is something to keep forever! Frame it and it works to advertise the show!

  • Rachel says:

    What everyone has said would be awesome: signed playbills, cast meet and greets, good seats, backstage tours, possible participation in a run of a show, etc.

    Not sure how possible this is, but I’ve always wanted to just duet with a Broadway star. Like what Lea Salonga does to people who see her show, picking one random audience member to duet A Whole New World with her. I have so many possible duets that I would love to do and it would be an unforgettable experience for me personally.

  • Bryan Austermann says:

    I think backstage tours and meet and greets are always great VIP perks, something I think people would pay for that really not many other people can get is photos with the star of the show in costume or on stage. Any joe schmo can go to the stage door and “meet” the actors, but not everyone gets photographed with the “character”

  • Theresa Piliero says:

    What a wonderful giveaway!
    Offering opening night tickets as an option to purchase would be the ultimate VIP.
    Giving patrons the opportunity to purchase what industry people have access too is on par with what I believe to be VIP.
    Creating a ticket package that gives perks: beverage/snack voucher, show poster signed by cast, pre or post show meet and greet.
    Creating an opportunity to shadow an industry executive for a day.
    The theater is already a special place for patrons, the above would be the icing on the ticket.
    Thanks, Theresa Piliero

  • Ariana Johns says:

    Fast Pass to the RESTROOM! Ok, that may not be feasible in many of those old Broadway houses, but it would be extremely appreciated…

    Barring that, a special drink (w/non-alcohol version available); or an invite to a special event ie a cocktail reception where the star(s) have a q&a…I went to one hosted by a supporter of BAM with Ian McKellan & Patrick Stewart that was absolutely delightful…

  • EllenFD says:

    Show them they’re VIPs with preferred premium (real premium, not fake Row P as premium) orchestra orchestra seats; a voucher for a piece of show-related merchandise; a drink of their choice at the bar (separate short line for VIP package holders); and a backstage tour complete with a stop at the lead performer’s dressing room. And most of all: since everyone inexplicably lines up to enter theaters nowadays, a short entry line dedicated to VIP package holders.

  • austin ku says:

    Backstage tour! …also, I think some shows are starting to do this but how about VIP tickets including “ticket insurance” (being able to change your ticket dates).

  • David H. says:

    I think some of the perks might be just to get people buying tickets and getting them through the door (like $400 a seat isn’t enough to make someone a VIP, you need to charge more?) So maybe there could be some kind of a drawing for a back stage meet and greet, or autographed program…things that might provide a little more incentive to go and see the show with the hope of something special. I think many enter one of the lotteries and after losing buy a ticket anyway ( I know some are cheap tickets for the losers, but they do fill some seats that might otherwise be empty.

  • Lydia says:

    Backstage tours, Meet & Greets, Walk on appearances, Gift bags, Priority seating, cocktails…

  • Alexis says:

    Definitely a backstage tour and a glass of champage with the actors in their dressing room. I think just being able to be escorted through stagedoor amidst all the crowds waiting for autographs would make you feel VIP enough!

  • Lori says:

    A great VIP perk would be a signed playbill and a place in line by the stage door! That would give the VIP section a chance to take pictures with the cast as they exit the theatre. So many people are doing this anyway, that a little VIP section would be lovely! Thanks for the chance to win this BroadwayCon pass!!!

  • Sam Sherry says:

    To feel like a VIP at a show, it would definitely start from the very beginning when I arrive at the theater. My seats would be prime orchestra spots, and I would have drinks and snacks ready for me. I would also have a VIP bag prepared for me, stuffed with all sorts of merchandise from the mercy table, so I can avoid the line at intermission and have a bag to put my program in. At intermission, I’d be able to use a VIP bathroom because waiting in line is impossible in the ten short minutes between acts. Lastly, as a VIP, I’d have a special backstage tour after the show, and get to meet the stars first, instead of having to deal with the madness that is the stage door! I’d pay good money for a theatre experience like this one.

  • Thomas says:

    I think a really cool, and I hope this wasn’t said already cause I read “most” of the comments and didn’t see it, but a REALLY awesome experience would to be able to sit in on the sound-check for the concerts that will be offered at Broadway-Con. How awesome would it be to get your own private concert before attending the actual thing.

  • Lisa W. says:

    My daughter and I did the VIP tickets for Aladdin, and we loved the entire experience, the lanyard, the “autographed” pictures, a special concession line. But all along, I kept saying a “special VIP bathroom” would be the best, so we didn’t have to spend so much time on line.

    An autographed cash photo, personalized.

    And I’ve always dreamed about being on that special list, at the stage door, allowing inside access.

    Lastly, a walk on, roll, the ultimate VIP experience……

  • copa says:

    now that there are so many long-running shows, how about a VIP pass that would be good for ticket to see the show every time there is an annual cast change during it’s multi-year run. That way a production to could be revisited without having to pay full price again.

    $999 for the run of the show?? VIPs would have to present ID so as not to pass the privilege onto their friends, but if the show runs more than 5 yrs. it would be quite the privilege (especially the way ticket prices keep going up up up???)

  • Paul Lewison says:

    Forgive me if I am duplicating something before this, but I couldn’t go through all the previous suggestions. The fact is that I’ve done it all except for one thing. What I’d really like is to go out with cast members after the show for dinner and club crawling or what ever they want to do to unwind after the show. I have a feeling that if someone is picking up the tab, and organizing a couple of hours of fun, they’ll be willing to hang with a VIP.

  • Meaghan M. says:

    I think VIP is all about comfort, class and the feeling of importance. I believe theatergoers would pay for:

    1) VIP entrance with an exclusive lounge/bar/bathroom/merch area so they would not be waiting in lines all evening, maybe with some free snacks.
    2) A pin to show they are VIP, such as the pins some shows give for winning lotto.
    3) Seats that are more comfortable with extra leg-room in a preferred area of the theater. This is a big thing for a lot of people.
    4) VIP waitress service to seats before the show and at intermission.
    5) Meet-and-greet with actors backstage, leaving through stagedoor. Maybe able to take pictures with actors in costume. People like to look important, meet actors and not wait in long lines, so going backstage will fulfill all of this.
    6) A special experience, such as getting to see Elphaba get greenified or see fight-call for Les Mis or watch a put-in rehearsal before the show or even a warm-up.
    7) Some kind of Exclusive merch item that pertains to the show that they are seeing only available to VIPs.

  • Andy says:

    Something I used to do on the road was an open rehearsal. Every show has weekly understudy and/or brush-up rehearsals. Allow VIP’s to attend the rehearsal and feel like a real insider. Get the dance captain or PSM to answer questions about what is going on onstage and then arrange a meet and greet to follow. VIP’s then go to dinner and come back to see the evening show where they get to feel like a REAL insider watching what was rehearsed in the afternoon.

  • Annika Ey says:

    Being able to pick the brain of any special guest attending broadwaycon over a meal.
    Going backstage during any Broadway or off Broadway performance to see the inner workings of the show.
    A personalized and autographed cast photo of your favorite show currently running on Broadway.
    Tickets to any show front middle center (4-5 row).
    Seeing a show start from top to bottom. (All of the cast and crew arriving at the theatre until they all leave)
    Any or all of the above would a be once in a lifetime opportunity and would be a dream to experience.

  • Nadine says:

    I think it would be amazing to have a chance to sing for a small panel of Broadway stars or others in the biz! Also, of course, special meet and greets, a special chance to get autographs…and maybe the ability to see something that is in the works (like a special worshop of an upcoming show)…

    I am SO excited about Broadway Con – it’s already in my calendar ;)!!!

  • Wilma says:

    VIP bathroom, post-show backstage meet and greet with photo-op and signatures.

  • Ethan K says:

    Being able to skip the enormous like down the sidewalk to enter the theater when the house opens.

  • Matthew Lynn says:

    So opening and closing night after parties and an incredible thing that most often only the actors, producers, and creative team get access to go to–with good reason. But if you were able to throw an after party say once a month for the actors and have a raffle for 15-20 audience members to win a seat at that party that would be pretty amazing. $5 entry is doable for most people at a Broadway show–you’d make a killing with people entering over a month’s span and would probably make enough to fund the party and keep a nice little producer’s bonus at the end. The actors get free drinks, some lucky VIP audience members get to go to an after party with Broadway stars, and it more than funds itself. Win, win, win!

  • There are so many options to consider. Just like there are VIP boxes at sporting events with waiter service, I would suggest that the VIP’s have their own private bar somewhere in the theatre where they can have a pre-party glass of champagne, with something more substantial than just a cheese plate, perhaps cold hors d’oeuvres. If the show is a musical, then I would include all the paraphernalia, signed poster, program, CD if it’s already been recorded, as well as a backstage tour and a meet and greet or talk back with the cast. Definitely those VIP ticket holders would either have their own entrance or their own line at the theatre. Depending on the cost, I would also include a ticket to the opening night party.

  • John says:

    What do I pay for in first class?
    A better seat
    My own bathroom ( or at least no line at one)
    Better snacks served free ( warm cookies?)
    A place to hang my coat
    and personal service on departure ( they get coat make sure there is a cab waiting for me..Its not BroadwayCon.. Its BroadwayConcierge !!.)
    If I have a child along, they want to see the cockpit, meet the captain and get a pair of wings. So meeting a star, on stage, at the stage managers desk, and getting not only an autograph, but a collectable trinket symbolic of the show, that can be kept or traded) strikes me as interesting.

  • Donald says:

    Exclusive swag bag. Backstage tour.
    Early entrance with access to lounge, perhaps with actor meet and greet.

  • Lauren says:

    There are some great ideas here! In the interest of “solving a problem,” I’ve noticed at a lot of the recent shows I’ve seen that folks sitting around me have little to no idea what they’re coming to see. They spend the time in their seats (and often the first several minutes of the show) saying things like, “Wait, I know this guy! What’s he from? What show is he on again? Oh my gosh, that’s totally him!” and “Wait, what time is this supposed to take place? I don’t get why they would travel this way. And what’s his relationship to her, again?” It seems there’s a market for a pre-show debrief so that folks could, with little effort, get some context on what they’re about to see. It wouldn’t need to be a member of the production team – anyone who knows the show well would do – but to offer some context, an outline of the setup, and any other pertinent or fun information (he’s from “Dexter,” everyone), seems to be something that ticket buyers who don’t spend hours reading Broadway-focused websites or poring over programs would benefit from and enjoy. And if our audiences are better prepared to understand and enjoy the show, we may be creating happier, more satisfied theatergoers in the process.

  • Michael Reed says:

    As a VIP I think these perks would be great:

    – Early access to released tickets
    – Service at your seat during the show
    – Ability to change your show dates/exchange tickets
    – Meet and greet or backstage tours after the show

  • Amanda says:

    A welcome present like the show program or poster with concierge service for free drinks and excellent snacks (like fresh cookies or pastries, or soft pretzel or cheeses).

  • Liliann Gaspar says:

    Definitely meet and greets with the casts, backstage tours, getting a close up look at the set and just behind the scenes stuff would be amazing

  • Shane says:

    A lot of the suggestions so far put additional responsibilities on the cast and crew (backstage tours, meet and greets, etc) which potentially creates other issues.

    There are a host of VIP options we could borrow from other industries with varying degrees of cost:

    * VIP “Boarding” – Even though people are going to the same allocated seat they like to get in first so why not have a separate VIP line.

    * Souvenirs – A lot of theater fans keep their playbills… and get excited over special “opening night” playbills. So explore giving them a souvenir program, or even a simple “VIP” playbill which has negligible differences but becomes a status symbol.

    * Lounges – The Lyric already has a lounge accessible to VIP’s during intermission, are there other theaters where this could work? (This is one more for theater owners than producers.)

    * Premium Seating – Sure we already have premium seats which are in better locations, but you’re still stuck with the same leg/shoulder room. The next time a theater is renovating, maybe an owner could consider following the airline model and put a couple of center orchestra rows in with more legroom/extra width and make them real premium seats.

    * Flexibility – You’ve discussed exchange policies in various contexts before, and this may be coming to the industry more generally. But as airlines have demonstrated, (some) people will pay more for additional flexibility to reschedule their plans.

  • A true VIP pass would include dinner prior to the show, seats in the orchestra or front mezzanine (your choice, based on availability), VIP bathroom privilege (To avoid those lines), a free specialized cocktail (2-4-6-0-Rum!) and a 10% off coupon (or something similar) for the merchandise. Perhaps a backstage tour?

  • Josh says:

    Personal Concierge. No lines, no waiting.

    People love a personalized experience, so I think having a personal concierge would be a great VIP service. This concierge would meet you at the theater, holding your tickets (house seats) for you, perhaps taking you in through a private entrance, and taking you directly to your seats, checking your coats, too.

    They would also take drink/snack orders (a drink or two included in the cost) and bring them to your seat (within that show’s specific food/beverage rules). Access to a private lounge (space permitting) and more hand-delivered drinks/snacks at intermission would be great as well. When the curtain falls, the concierge will meet you in the rear of the house (coats in hand).

    The concierge experience could also offer add-ons such as a pre (or post) theater dinner, a backstage tour, and perhaps a post-show meet-and-greet with the show’s stars (respecting the actors’ preparation time before a show).

  • Evelyn Storch says:

    Meet and greet, of course, with signed playbill; VIP area before and at intermission with wine and snacks; Early admission into the theater; Playbill insert with words of wisdom from the VIP

  • Karma says:

    Lot of people have suggested meet & greets – which I agree with – b/c meeting a cast/exploring a theater is SO exciting, but for people who don’t know anything about the actor they’re meeting, it would be less exciting. I think the typical Broadway audience member is most interested in what they’re seeing on stage than meeting the actors (unless it’s a star which is a different scenario). So this idea only works for a slightly immersive show, but it gives the audience the chance to meet the actors… but in character. Tthe actors are out and about for a pre-show and the VIP guests get to come early and talk with the actors. Would work with silly shows like Gentleman’s Guide, or serious shows (that already include this or something like it!) Once and Lady Day (the “restaurant” patrons). People who love the actor will love getting to interact with them, and people who love the show but don’t know the actor will love getting to be “in” it.

  • Sabrina says:

    I would make it something like all-inclusive trips:

    • A truly premium seat, and not just in location terms.
    I know at the moment it’s impossible, but what if those seats had, say, more leg room, or more comfortable cushioning, or distinct coloring like gold, burgundy, or black or something that would stand out yet compliment the theater design?
    • Early entry to the theater.
    Even if it’s only early by 5 or 10 minutes, it gives you an insider’s feel. I bet many would even enjoy seeing something on the “inside” like fight call or light cues finishing up before the house is ready for the general public.
    • A dedicated concierge.
    This person would help you throughout the experience. Perhaps the ratio should be no more than 1 concierge to every 6-8 VIPs to keep it private and personal.
    • A photo opportunity.
    Especially in a time when ushers are cracking down on the (illegal) photos in the theater, it would feel especially VIP to not only get to snap a photo, but to have a moment to specifically take one or have it taken for you by the concierge. I’m not sure how this works with copyrights on sets (especially when there’s no curtain to cover the set) but I’m sure it could be arranged somewhere in the house.
    • A voucher for a merchandise item or a welcome present.
    It wouldn’t have to be a huge basket of swag, but a simple voucher or something like the show program in a special branded gift bag (“Nederlander Gold” in black type with Nederlander logo on a gold gift bag, for example) would make it feel even more special and VIP.
    • A complimentary drink and snack.
    Even if it’s off a smaller “menu” it would be excellent hospitality and treatment. There could be certain drinks including some sort of exclusive special/themed drink, or something fun for kids/non-drinkers like pink lemonade or premium sodas. Also something special like premium bakery goods, candies, or savory treats.
    • A private bathroom or room for relaxing pre-show and intermission.
    I know not all theaters could accommodate this, but there are spaces that can or do, like the Ambassador club area at the Lyric. Some basements could have small, cozy but welcoming rooms/areas designed.
    • A special chance for a meet and greet or autographs or backstage tour.
    There could be some sort of guarantee that at least a couple cast members go into the house for a post-show meet and greet with autographs, or maybe a backstage tour.
    • Optional car service.
    I take the train and sometimes people would just prefer to walk to their nearby hotel, but the option for car service arranged by the VIP experience would ensure that the patron has a great experience all the way until they get home. You would hate for guests to have a wonderful time at the theater, exit, get lost or wait in the rain or something, and feel like it was sour end to an otherwise perfect night. Sometimes that sort of thing taints how you remember an experience, and you’d want them to come back again.
    • Perhaps even a special club or loyalty program.
    I belong to Club 54 with 54 Below and their loyalty program is very nice with excellent customer service. Maybe having a special phone line, email address, website, login, etc. and dedicated concierge for those services would help. You could have repeat customers with the big bucks come back again and again because they are so impressed and cared for with no stress or worries during the experience.

  • Ilana says:

    Fast pass in line for anything (getting in, meet and greets, lunch, etc.)
    Pre pre sale tickets for upcoming shows
    Dine with Broadway folk (Producers, directors, actors, writers, etc.)
    Tickets to opening night performance and party of upcoming show.

  • Bobby says:

    One would be an informal evening with the star of the show, director and producer, back stage tour.

    Another one would be to sit with the Stage Manager during the calling of the show to see all the detail work that goes on during the show.

    Three a sit down conversation and tour with director of the show.

    Four able to attend several rehearsals for a Broadway bound production.

    My top one would be able to work as an assistant director on a Broadway bound show for a week.

  • Julia Gyory says:

    As a VIP, a person should obviously get the usual perks like orchestra seating, a meet and greet with actors, etc. But I believe the ultimate VIP experience for someone attending a Broadway convention would be a chance to perform a song with a Broadway actor! Especially if it’s a song from the musical that the actor originated! Take an hour session or two to prepare the song and then have a special performance for the VIP and the actor. That would be my idea of a VIP experience

  • Sarah Packard says:

    Pretty much all of my ideas have already been used 🙂 , but definitely my top picks would be backstage tours w/ cast members (and/or members of the creative team!), a private VIP bathroom (for women especially, not having to wait in those lines at intermission is a godsend!!), and a bag of free show merch! I almost wish we had special seating areas with more leg room too, that’d certainly be worth paying more, but then it would definitely make everyone else resentful…

  • Cate Ginsberg says:

    Well there’s obviosuly Q+A’s with the cast, backstage tours, and signed posters and other memorabilia. I think it would be super cool if you could go backstage before the show, and see how the actors get ready. For example, see Elphaba get green-ified or see all the Lion King headpieces getting put on. You could watch the actors become the character vs seeing them as the character onstage and then themselves at the stage door. Also, theaters already do this, but if you have a VIP pass/basically pay extra for ticket then you have a better view and are closer to the audience. I recently just saw Kinky Boots a few rows from the front and it was AMAZING! So much easier to read facial expressions and get a closer look at everything while it’s still in the world of the show. <3

  • tamra says:

    A couple weeks back I won a twitter contest from Mr. Roth over at Jujamcyn and I got to attend a performance of Jersey Boys. All I was expecting was to see the show, but they treated me above and beyond and I felt like I was royalty. There are many ideas that can be complicated to make people feel like VIPs but it can also be done very simply. They people checking the tickets knew when they saw my seat number and alerted a rep who came over and introduced herself. She greeted me by name, thanked me for coming and gave me 2 complimentary drink tickets. Then the house manager also greeted and welcomed me by name, and finally the usher who seated me. Yes the seats and show were great but I felt like a Princess.

    That would not be possible if you had a large number of VIPs at every performance but if it were limited for each performance that would make it something even more special.

  • Dawn says:

    I’m sure there’ll be lots of comments about backstage tours or meet and greets (oooh maybe a prime stage door spot), but thinking outside the box a bit, what about access to a bathroom with shorter lines? I would have said a front of line pass, but that might upset the non-VIP’s

  • Bette Hein says:

    A top of the line V.I.P experience not only a Meet & Greet with a favorite theatre person, but to be able to spend time with that person at Broadway Con. With the buyers choice of either having a one on one question/answer session or being shown around introduced to other theatre people. This would make for a great personal experience. Unfortunately because of time restraints there could only be a limited amount of V.I.P experience packages available.

  • Ed says:

    Limo to and from the theatre (if within the 5 boroughs) or from Penn Station or Grand Central. Greeting at the stage entrance by a concierge (not an usher)

  • Rebecca Altschul says:

    In my opinion, being at a Broadway show already makes you feel like a VIP! But in addition, I think that meet and greets with the cast and signed merch is any Broadway fan’s dream. “Stagedooring” is something so many people look forward to doing when they go see a show to meet their favorite celebrities and to get your own kind of stage door would make anyone feel so special.

  • Geri W says:

    A complimentary drink coupon with each VIP ticket.

  • Mike L says:

    For theatregoers like me who have to schlep from the burbs to the city to see a Broadway show, accessible transportation is the height of luxury. Having reliable car service from my residence to the front of the theatre (and back, of course) would be the most valuable asset in VIP treatment. (The stress of driving in or taking public transportation enervates me so that I dread the total “theatre experience,” even though I wish I could see most of what’s playing on or off B’way.)

  • Jen B says:

    -FREE Valet Parking
    -Private Bathroom
    -Snacks and Drinks Included

  • Wow Ken – that’s some list of responses you’ve received! Here’s my contribution:

    How about offering a VIP StageSmart pre-show experience!?! This would provide a VIP ticket holder with an opportunity to connect more deeply to the theatre piece with which they are about to engage.

    StageSmart prepares audiences through creative encounters. Participants engage in experiential activities immersing the participant into the world of the show by exploring the same creative challenges faced by the show’s creators.

    These creative workshops go beyond a talk-back, backstage tour, or masterclass and allow the participant to more fully experience the artistic choice-making on stage. No prior artistic experience required – just a desire to play and explore.

    The result – a more personally relevant connection to the work on stage!

    Beth Anne Musiker –




  • Brian says:

    I think that the obvious perks of backstage meet and greets and backstage tours are great, but a swag bag with one of a kind memorabilia would really make a difference.

  • Christa deSanti says:

    There are a lot of good ideas here for a VIP Package.
    But what’s more important is what I wouldn’t want to see offered.
    I see at least one Broadway show a week and probably will never be able to afford a VIP Ticket. So what I don’t want is to have my Broadway experience lessened by some 1%er doing a walk-on at every show or velvet ropes cording off the ‘elite’. Broadway has always been and should remain for all people. Not just the wealthy. (Many people have already been priced out of Broadway.) Please don’t take away my Broadway experience and make me feel less than at my happy place.
    Having said that there are still things that you can do:
    A limited number of Premium Seats.
    Signed Playbills or Posters.
    After Show Meet & Greet with your choice of Actor, Costume Designer, etc.
    A Free Drink Ticket.
    A Free Souvenir.
    But the best idea is to make everyone feel special.
    Last year I saw Twelfe Night and King Richard The Third at the Belasco Theatre.
    The plays were presented in authentic Globe Theatre style with some seats on the Stage and the opportunity to arrive early and watch the actors get dressed and apply make-up right on stage. (Getting to watch Mark Rylance turn into a woman right in front of me was priceless.)
    Of course, this wouldn’t work for every show. But the point is, if you’re creative enough you can create a VIP scenario for everyone to enjoy….and keep them coming back for more.

  • Jeff says:

    The stage door/autographed merchandise/meeting cast is the biggest hurdle, and Vegas and concerts have really established that people will pay more to get more. The problem that doesn’t translate as well is when you pay extra to meet Donny and Marie backstage and take a photo, they can pocket the money. But that isn’t as direct when it comes to Broadway, since why would the lead actor spend an extra 30 minutes after every show just because people paid? Like, Idina might do it if all of the proceeds went to her charity A Broader Way, but probably not as much if the cash just went to the weekly gross.

    I do think you could provide an a-la-carte upgrade package as people purchase tickets online, so they can add $xx to add a signed poster to their order, $xx for a cast signed playbill, $xx for a signed CD, $xx for a digital cast recording code, $xx for a book signed by the creative team, etc.

    But to balance it out, a nice chunk of that should go to BC/EFA, AND the cast should get tax credit for “donating to charity,” just like the show would to donate the materials being signed.

    In addition, I think there should be a VIP experience, so if doors are at 7:30pm, VIP can enter at 7pm and watch a in-theater-only video featuring where the cast/creatives where they explain what they tried to do in creating the show, and what inspired them, how it changed along the way, etc., so that you’re sort of prepping the audience to think about how the show was created. Make it a party, with a free drink or something, and cap it at a level that is manageable. Because you also need people wondering what they are missing outside the theater as all of these VIPS are going in…

    And, in the world of iPhones, it is probably time to accept that audio bootlegs are too easy anymore, and if people want that experience, maybe they should have it. Following Pearl Jam’s model, just release a soundboard recording of every show for $10, within 24 hours of the show ending. If you can’t beat technology, leverage the fact that you have the quality level they don’t. The cast recording is the perfect studio version of the show, but let people keep the show they saw forever, too.

    And it is a rights nightmare, but again, with the pretty ridiculous levels of video bootlegs, maybe it is time to figure out how to sell pro-shot videos, not of every night’s performance, but for Hedwig, everyone wants to see JCM’s return to the role. Not all of them can make it while he’s here, and there is already a pretty phenomenal-looking bootleg of him available online for $20, so people are willing to pay. Why not funnel that money to the rights holders/performers, at least? The best way to shut down piracy is make it kind of pointless.

    There are a few ideas…

  • B says:

    Access to a table read, early rehearsal or tech run in addition to the actual show. Giving the ability to see a show both unpolished and polished

  • Alexa Bishop says:

    VIP perks:
    – aisle seat
    – snacks/drinks brought to you at intermission
    – backstage tour
    – photo with the cast

  • Molly P says:

    Backstage passes and special meet and greets would make me feel like a VIP!

  • Julia Kiepert says:

    VIP for Broadway shows? it would be cool if different things could be added with the purchase of a regular ticket if wanted.
    Things like:
    – backstage tours
    – dine and show (dinner with cast or crew beforehand)
    – Autograph line (for those of us who love their playbills signed but can’t always run out fast enough for stagedoor – especially with bigger bway stars there, it’s almost impossible)
    – VIP lounge (personally I am always at the theatre way too early (ANTICIPATION!) and am left either freezing or melting in the sun and hour before the show)
    – The opportunity for an on-stage picture (wouldn’t even have to be with the cast but just to be on that stage and get a photo op with the set)
    – The Opportunity to watch the show from backstage/the wings

    God, there are SO MANY possible VIP updates I could come up with!

  • Olivia Tellier says:

    Where do I even begin! I think the best VIP deal that could be offered is lunch with and actor/writer/producer/director/ etc. Privately. That way, the two of us can talk, get personal tips, hear funny behind the scenes stories. It will give everyone time to relax and have fun!! The tickets could also include early access to the venue (when it’s being set up and the celebrities are coming in) that way they can maybe say hi to the actors, etc. before they speak or perform. I would love that at least!!

  • Eric says:

    I discovered quite quickly that my brilliant idea of a private bathroom or “bathroom pass” was the brilliant idea of many…

    BUT, if that included a luxury chauffeur service within X amount of miles, people would LOVE to skip on their drive/parking/train ride and back!

  • Patricia B says:

    VIP means Swag BAg, Complimentary drink and first choice of available tickets , meet and great with Director or cast

  • Kyrsten Louchen says:

    Create VIP packages to cater to what the patron wants. Allow them to choose from a variety of packages.
    For example:
    Backstage package
    Advance Seating package
    Pre-Show cocktail package

    You can allow your patron to pick the perfect VIP package for them with whatever perks would be important to them and different choices you are appealing to a wider market and allowing for more revenue.

  • Wow Ken – that’s some list of responses you’ve received! Here’s my contribution:

    How about offering a VIP StageSmart pre-show experience!?! This would provide a VIP ticket holder with an opportunity to connect more deeply to the theatre piece with which they are about to engage.

    StageSmart prepares audiences through creative encounters. Participants engage in experiential activities immersing the participant into the world of the show by exploring the same creative challenges faced by the show’s creators.

    These creative workshops go beyond a talk-back, backstage tour, or masterclass and allow the participant to more fully experience the artistic choice-making on stage. No prior artistic experience required – just a desire to play and explore.

    The result – a more personally relevant connection to the work on stage!

    Beth Anne Musiker

  • Dan Radakovich says:

    Drat I was looking forward to the East Wichita version of PinocchioSB-I hear the nose/sword duel is exciting! But for VIP treatment it is hard to beat an entry processional. Get the orchestra to delegate some trumpeters to do a fanfare, have some chorus kids in skimpy costumes strew flower petals on a red carpet as some hefty spearcarrier types lift a sedan chair with the VIP in itas a good-voiced announces their name as they enter the theater and are carried to their seats-grin!

  • Tim Falotico says:

    I think this should be a typical, easy-to-execute VIP package:
    -Early access to the theatre and no need for a ticket (you’d just be on a list like a true VIP)
    -Personal escort to your seat where you will be offered complimentary coat check service and a free drink
    -House seats (ideally aisle seats)
    -Private restrooms for VIPs only

    Lastly, and this would require some changes to the physical theatre, If a portion of the theatre’s best seats were converted to row of roomier seats (wider and with more leg room, like first class on a plane), then this package could include special seating in that section.

  • Jared says:

    I think a VIP lounge, with its own bar and bathrooms, is something that would go over really well. No one likes waiting in long lines at intermission, so having a private area just for VIPs would make them feel pampered. (I know some performance spaces in NYC have these areas, but all of them need to.)

  • Ali Skylar says:

    We live in a world where the internet is the fastest way to get people interested in your product. Why not Make a Virtually Inspired Perk (VIP) that not only serves the audience member attending, but helps to get the word out about the show? Any of the following examples would be material the VIP would excitedly post and share all over their social media platforms! The following ideas can all be done prior to or after the show, and, can be filmed right on the audience member’s phone. For example, 1) set up an interview with the VIP and a star from the show, 2) arrange for the audience member to perform a scene from the show with one of the stars (this could be arranged before the day of the show so that the person has time to learn their lines…:), 3) have a star from the show give the VIP a singing, acting or dancing lesson right on the stage!

  • Ben says:

    One VIP perk I would love when buying Broadway tickets is a FEE AVOIDANCE Perk.

    I hate when the base cost for a ticket is $75, but with fees it ends up being closer $100. I would love any perk that would allow me to skip those fees.

  • Alexis says:

    Lots of great perks already listed here. I totally agree with the bathroom pass! However, I think a peek behind the curtain would be fascinating for a VIP experience. Give people the option to come to the show a second time and see how things run backstage during the show, let people get a peek into pickup rehearsal or put in rehearsal. Sell the option of coming in and observing the preshow set up – fight call, warm ups, etc. Of course they would be a very few of these due to the nature of backstage, but that makes it all that more attractive in some cases.

  • Jim says:

    Following the show, VIP members get exclusive access to an exit door that allows them to avoid the 15 minute exit wait.

  • karen c. says:


    Movie theaters have done it. Airlines have done it. Roomier, comfortable, staggered seats with more legroom and two armrests for each patron.

    A comfortable VIP lounge with early access, multiple bathroom stalls, drink orders waiting at intermission, and a variety of videos with “insider info” on the set design, costuming, a song that was cut from the show, maybe even taped video greetings from the actors – or even a live video greeting or chat. Actors might even make their way through the lounge on their way out…and/or a producer stop in to say thanks and ask for feedback.

    So excited about Broadwaycon!!

  • Jeffery says:

    Single tickets are expensive enough these days. So I would like to find a way to achieve this reward without raising the cost of the single ticket experience. We already know that the easiest customer to sell is an existing one. So our goal should be to use VIP status to convert as many one time buyers into multiple event buyers as possible. So VIP status could be earned by accumulating points or levels denoting how many Broadway shows that person has seen during a year. Like Frequent Flyer miles. See three shows, get a personal thank you from a cast members. See six shows, get a free ticket to a seventh. See ten shows… and get a sweaty Hugh Jackman T shirt!

  • David says:

    My first design point would be to ensure a range of options are offered, so that the VIP can craft his or her own package to their own preferences. Tiered options can ‘open up’ based on $ figure up the scale, but having a ‘build your own’ component I think makes a huge difference after the fact when the theatregoer shares the experience with friends and family.

    I would also build a VIP program for Very Important Purchasers. I think of this as a ‘frequent buyer’ club that rewards purchasers of multiple small groups (4-8 tickets per performance) at several productions which then unlocks perks for similar small groups for the next 12 months. While this doesn’t solve a theatregoer’s problem, it does reward the kind of behavior shows should want: experienced patrons bringing folks to their shows and serving as a personal concierge to family members and friends, sharing the magic of theatre with their circles of acquaintances.

    I scanned the postings to date and see most of the perks and offerings I initially thought of. Given the repetition, it occurs to me that IF producers built such VIP programs, this could quickly become commoditized. If that occurs, then the magic will come in the offering of clever show-specific packages that tie into the show’s themes, actors/actresses, etc.

  • sheryl wiener says:

    Lots of great VIP ideas listed here, but most of them, although many people would love to get them, are not practical, given the size and age of most of the theaters on Broadway. Early admission? Tech and cast need time to prepare for the show. VIP Lounge? Have you been to the theater lately? There is hardly room for people to walk to their seats, let alone create an entire lounge for VIP’s to hang out in. Private bathrooms? Where? There is always a line for the ladies room because there are not enough stalls for the number of people who attend the show as it is now. No, I think these are great, but just not “do-able”.
    I think the best way is to create a VIP points program for avid theater goers. The more shows you attend and the more you spend on your ticket, the more perks you get. Kind of like with hotel or airline points programs. Upgrades to seats (pay for a balcony seat, move up to Mezzanine, pay for Mezzanine, move to Orchestra). Earn enough points and get invited to an Opening Night performance and party for an upcoming show. Be able to walk the red carpet at The Tony Awards would be another great perk for any true “Theater Geek”.

    Thank you for the opportunity to present my thought. Looking forward to Broadwaycon!!!!!

  • Rob says:

    I think VIP experiences on Broadway include the usual – meet and greets, premium seating, merchandise, etc. I know shows like Legally Blonde and a few others use to have packages for birthdays that included drinks, merchandise, and other things.

    I think continuing the above is a good idea for VIP, but perhaps expanding it a little – make some experiences a little more unique like a backstage visit, photo ops of cast members in costume, among others.

  • Mugs says:

    How about VIP seats… not just location but actual SEATS. The airlines have made an art form out of reconfiguring their seating systems and charging more for fatter cushion, better headrests, extra legroom etc. Movie theaters took note and have done the same thing by upgrading all seats in some theaters and raising the ticket price to go along with it. And it’s worked. People want comfort. Sure, I’ll sit on a box to watch live theater in some instances, but when I go out and spend a few hundred on one ticket, I’d be happy to spend more and sit in style.

  • Dara Ely says:

    I’ve already made my suggestions but after reading others I have to say the one thing I would NOT want to see is a VIP bathroom line or “fast pass.” That feels like something from the Titanic!

    I’m a woman who almost always uses the restroom at intermission and seriously those lines move fast. My experience has been as long as you don’t try to go a minute before curtain, you make it back in time. I do think it helps when a restroom attendant moves things along and an usher reassures you that you’ll make it back.

  • Amy Peterson says:

    Dinner with one or two of the stars, or an actor and director, with the seats limited to about 20 — The Public Theater is doing this in the Spring with Anne Hathaway, star of “Grounded.” Another great VIP service would be a driver, either from home or from a restaurant, to avoid parking hassles and public transport in our beautiful dress up clothes. 😉

  • Victoria Forseth says:

    There should be a VIP meet and greet at the end of the show, right after the curtain call, right on the stage. The VIP’s would have excellent seats and would be escorted onto the stage in front of the remaining audience, who is being sent on their way out of the theatre. Then people would see other people enjoying this incredible perk and would be super jealous and want to have that same experience themselves the next time. I’m sure you remember that when the 2009 HAIR revival was running, you got to go on stage with a lot of the cast at the end of the show and sing “Let The Sunshine In”. I absolutely adored that experience and saw that show 4 times, not only because it was such an incredible show, but because that part of the experience was so unique that I wanted to enjoy it as many times as I could. The ushers always limited the number of people who got up on the stage, and the looks on the faces of the people who didn’t make it up there in time was almost painful to watch. I think people would pay for something similar!

  • Ellen Burns says:

    I know there’s already a “frequent buyer” program out there (Audience Rewards), and I’d really really hate to see stage door experiences go to the highest bidder/be financially controlled. But I do think that an early admission plan is probably workable; maybe combined with a beverage coupon/souvenir cup/souvenir program/exclusive gift. Or perhaps it could done in conjunction with a talkback before the show with someone who’s not performing/working at that performance. Reducing the chaos of getting into the theater would benefit everyone. Another possibility would be to have Playbills signed by actors in advance for distribution to VIP guests as well; maybe that wouldn’t place too much of an extra burden on the performers.

    Also, what if shows worked together to provide experiences? Maybe you could be a theater VIP for a series of shows (Broadway and Off Broadway even).

  • I’m 5′ tall, and I ALWAYS seem to find myself sitting behind the tallest patrons whenever I see a show. I don’t know how this would be realistically implemented, but I know it would make me feel like a VIP: height-based seating options. Perhaps you could be guaranteed the height of the person in front of you wouldn’t exceed a certain height, or certain audience areas would be reserved for folks under or over a certain height. Again, don’t know how realistic it is, but I’d sure love it!

  • Megan S says:

    I think that the audience member should be able to get a signed poster by the entire cast and a chance to have a talk back session after the show for being a VIP. And additionally, get first dibs at the bathroom during intermission. 🙂

  • Sue Cohen says:

    Join forces with a Broadway experience “camp” that already exists, for which people pay several hundreds of dollars to attend. Obtain (at a discount) passes to the camp for the shows you produce. Voila, you can offer a VIP experience for which people have already proven they are willing to pay. They get to learn a song and a dance from the show, perform it for their loved ones, meet with some of the creative talent and a star or two, see the show, and go out to Sardi’s afterwards. Limo between all these events is optional.

  • Zachary M says:

    I know I would pay for a cocktail meet n greet. Or a “captain’s table” type dining experience that would allow us to sit down and have an actual conversation instead of a 10 second “hey, sign this, you’re amazing, bye” maybe a percentage could be donated to BC/EFA?

  • Jennifer R says:

    A backstage tour or short meet and great with the cast would be great; an exclusive look that you wouldn’t normally get to have or the guarantee of getting your Playbill signed by the cast.

  • Natalia Orzel says:

    -Backstage tours
    -Q&As post show with cast
    -Free presale drink
    -Early entry into theatre or lobby area
    -Vip concession line or lounge are
    -Vip entry only give aways

  • Kaitlyn weber says:

    Multi Show Pass. Like a buy 10 get one free kind of thing. Or Meet and Greets and signed merch.

  • Elizabeth Carmichael says:

    Definitely some sort of backstage tour and meet-and-greet with actors, or even with other backstage people such as orchestra members or stage managers for those interested in learning more about the behind-the-scenes action. For anyone considering a career in the theater, that would be an amazing opportunity to talk to someone firsthand about their experience. I think that some sort of VIP souvenir merchandise would be attractive to many people (t-shirts, cast recordings, posters, etc), as well as better seating options. I think a slightly more expedited entrance process would be nice as well, as I have had to stand in line for quite a while for shows before. That would be especially favorable during any sort of weather extreme.

  • Nikki C says:

    A pre-show behind the scenes look at the theater would be amazing. Also, something to make the chaos that can sometimes be the post-show stage door process a bit less hectic for VIPs.

  • Ariadna says:

    Dinner, meet and greet and all those are incredible, but what fans want it´s something less mechanic and get the full experiencie, with broadway I think it would be the chance to get a one on one vocal coach with your favorite singer, a chance to see whats happenning backstage but not as a third: be treated as a broadway star yourself, get on full hair and make up (imagine being on hedwigs shoes for example!) getting to be part of a real rehearsal…

  • Colleen says:

    I would really love a VIP Lounge with free wifi and free coffee, tea, water and snacks. A quiet place to take a break. Get a sponsor to host the lounge.

  • Dreama Lester says:

    A VIP experience to me would definitely be a good one on one experience with the guests even if it’s just for a few minutes! And even having a chance to be involved in shows. Like working with the cast to preform on stage with them. I would totally pay extra for that!!

  • Abby Phillips says:

    The idea I have for broadway shows and broadway con is to have VIP’s bid, pay, or be put in a drawing to have a picture taken with an artist in the broadway production (certain days only) or an artist attending broadway con…then those pictures could be used on billboards and other advertisements for the shows and the next broadway con.

  • Mikki says:

    I think there should be special performances with the meet and greet for the VIPs. Of course VIPs should also get some swag – tshirts, soundtracks, etc. from different shows.

  • Morgan Alexander says:

    I think there should definitely be an option for backstage tours and meet and greets with the actors. Additionally, there could be a VIP bar/lounge as well as early entrance to the venue for crowd free merchandise shopping. And perhaps access to a private talkback with the cast on certain days. And of course foot massages in between acts. Ok maybe not? Lots of free alcohol. Or “free” with VIP purchase. They’ll go for that. Maybe a VIP tour around the theater before the show to learn about the history of the theater. I would definitely buy a VIP pass to shows more often if it were an option.

  • Gale Peterson says:

    VIP opening night would include main floor tickets, drink ticket, show souvenir and an invite to the opening night party.

  • Brianna Walit says:

    There should be acting class 101 so the VIP (whom ever it may be) chooses a special guest and does a acting scene with that star and have it filmed. So it will create a unique gift for the VIP person and in the meantime they can practice on their craft if they are an actor and if they aren’t an actor then it will be on heck of a story to tell/show their friends friends.

  • Mallory says:

    1. VIP Bathroom is definitely nice. I once was given box seats to see a show and there was a bathroom nearby that wasn’t accessible by the masses which made intermission much more pleasant.

    2. Complimentary food and/or drink. I’m actually much more likely to keep indulging if something is already free. Free drink? Sure I’ll have a second, etc.

    3. Meet the actors/the star. Either before or after the show an opportunity to meet the star(s) or even the whole cast would be amazing for any theater patron.

    4. I would also appreciate some sort of pre-concert “lecture” or information session with the director (or writer or composer if possible!). I love to know as much as possible about the shows I seen.

    5. Maybe some sort of transportation assistance? Black car? Uber credit?

  • Stephanie H. says:

    A VIP Lobby: Patrons would bypass the long line that forms at the entrance of many theaters and enter through a VIP door. In this exclusive lobby, there would be ample seating open bar, light appetizers, and restrooms. Additionally, the lobby would be enhanced to provide an interactive audience engagement experience based on the show. Digital components such as augmented reality and flat screens with BTS interviews with the cast and creative would play. VIPs would also have access to the lobby during intermission and 30 minutes post-performance.

  • Amanda says:

    Plain and simple: VIP privledges that allow you to cut to the front of the bathroom line any time.

    It also would be nice to be able to enter the theatre early, rather than having to wait in the horrible admission lines before the house opens. This could be accompanied by a champagne and bar nuts reception while you wait for the auditorium itself to actually be open.

    • Amanda says:

      More on the bathroom, actually: Think of how much revenue is lost when people make a beeline for the restroom instead of the bar. And then they end up waiting in line for all of intermission. So a VIP could have a waiter come up to them while they’re in the bathroom line and take their drink order – and maybe this line isn’t even the regular bathroom line either, but a special VIP line. That way they’ll still have time to use the restroom and then consume the drink they just ordered.

      And one more idea is to have a VIP-only taxi line outside the theater after the show – taxis would lineup and only VIPs could have access to these cabs. One of the hardest things after show is finding a cab.

  • David Clinch says:

    Give attendees a chance to appear in Snapchat, Vine, Facebook or YouTube videos with the Broadway stars. Get one of the web platforms to partner with you to sponsor it. And then we can make the videos go viral.

  • Michele W says:

    I think the best VIP perk would be a walk on role in the show. Complete with mini rehearsal before the show and a great costume.

  • Kathy Krevat says:

    Meet and greet with Broadway professionals. Front and center tickets. Meet and greets. Being able to order drinks before the show starts to have waiting at intermission. Did I mention meet and greets?

  • Kori Lotito says:

    Early entrance. Kind of like how airlines have “Priority Boarding” for their first class passengers VIP ticket holders should be able to have an early entrance into the theatre, souvenir stands, and bar areas. I was recently in the city to see If/Then with my mother, it was FREEZING standing in line and the snow was coming down hard. We had premium tickets and with how much they cost it’d be a nice perk to be able to enter earlier as to not freeze in the winter months and melt in the summer.

  • Megan Lee says:

    I didn’t read through all of the comments, but like what a lot of others said, I’ll re- emphasize no lines, or VIP lines are always appreciated. As are special VIP green rooms/waiting areas etc. However, something else I’m interested in would be sitting in on a Sitz Probe, or table read, or cast reading or cast recording. Or the first show that only Media are invited to. Some of the work and prep that goes into the show before it hits the Broadway theater!

  • Shane H says:

    Meet and greets are awesome incentives. On-stage/back-stage tours could be fun. One of the simplest no-cost perks I personally love is picking up tix at Will Call and being allowed to walk into the theatre without having to go back outside and wait in line!

  • Meghan Tanner says:

    For a true VIP experience, I agree with many of the previous comments. Early access to the house, with hot drinks such as coffee, tea, or hot chocolate, along with a bathroom pass would be extremely appreciated. The idea of a separate autograph section sounds nice, but I think if there were to be one, it should be separate from the stage door. I believe that the stage door is one of the reasons Broadway is such a magical experience and I would hate to take that opportunity away from someone else, even if I did pay extra.

    Another perk that I would be willing to pay for would be a special lanyard, or name badge like those at conventions, that would be personalized depending on the show to indicate that you are a VIP and this could be used for access to the other perks that are available. This would be a wonderful token to take away from the show.

  • Brian S. says:

    Okay, I’ve given this some thought and the first thing that came to mind are the Pledging programs that PBS, does where the more you pledge the more “perks” you get and also looking at how successful the BOMBSHELL Kickstarter was in just HOURS, so I would set up 2 types of programs. The first would be like a “pledge” that you pay into AND 100% of the profits would go to Broadway Cares! These are just examples…

    For “X” Broadway Show

    The more money you spend, the more perks. In my mind this would be the order of the “perks” (pricing levels would still have to be decided)

    – Autographed Playbills
    – Drink voucher
    Drink & souvenir voucher
    Autographed window sign
    VIP early access entrance
    VIP “roomier” seating
    VIP Swag Bag (items to be determined)
    VIP concierge service + 2 free drinks
    VIP bathroom & lounge
    Meet & Greet with the cast + photo
    Backstage Tour Before the show
    Walk On Role
    Dinner with X Cast Members

    Second would be a rewards program for those younger theatre enthusiasts like myself who can’t afford to pledge all that money, yet devote a lot of our time waiting on rush lines and finding ways we can afford to see shows as well.

    I suggest some sort of reward program (possibly per show) so for those devoted fans of certain shows like WICKED who may see it 30+ times….almost like a punch card system, after you (rush the show) 5 times, you are able to see 1 performance for free. There could also be a quarterly raffle where those winners can have the chance to win some of the “perks” that the richer people get, like a Behind the Scenes tour and such.

    These of course are just ideas, but I do hope someone takes them into consideration, especially a way to reward the younger fans.

  • Ruth Fabes says:

    I agree with most of the comments above such as opening the house early for those with VIP, or having a separate autograph line, or lounge area. However, giving goody bags to those with VIP tickets that have items such as merchandise from the show, or passes to tour backstage, or dinner for two at a restaurant nearby would give the ultimate experience suitable for this kind of special occasion. Personally, I would just love meet and greets with the cast!

  • Immediate access to their seats – no waiting in line
    Private backstage tours
    Closed talk back sessions with cast and crew
    If it’s a new show, an invitation to a rehearsal
    Early access to tickets, merchandise, and promotions
    Option to exchange tickets for a different performance, at no additional fee (ok, maybe a processing fee. I don’t know the specifics of that.)
    Access to opening night parties

  • Sarah M. Chichester says:

    I feel that if Broadway had some VIP Broadway members, depending on cost and level they deserve a variety of things from priority seating options, to a free beverage of their choice with each show, to being given a free small souvenir from each show they see (such as a magnet of the show), and getting the priority to seeing shows during previews first. VIP is about making the person feel important, so adding several perks to maximize the enjoyment of the experience and memorable is what I feel VIP is about.

  • Randi says:

    Backstage tours!

  • Christina Han says:

    I think that we should be able to talk to NOT JUST the cast but converse with the conductor and some backstage/producing peoples. I say that because I always love speaking to conductors, particularly as I want to be one, and no one knows the show better than these people who don’t usually get the credit. I would definetely pay for a tour with cast and crew!

  • andrea says:

    I think VIP depends on what we are talking about. If we are just offerring first class like perks I would say go with parking valet, easy entrances, personal bathrooms, bigger and more comfortable seats. If we are talking Broadway fandom perks, I would say talking backstage with the cast, walking on/being the interactive audience member, or having dinner/an after party with thr cast. The first one sounds like something peope pay for, the second one sounds like something peope win.

    I think the cooler thing to do would be to go full Disney. Offer “park pakages” where tourists basically have hotels, theater tickets, and transportation packaged up and taken care of for them. I could easily see packages for “family”, “variety”, “tony winners”, and “choose your own”. How do we not have a Broadway hotel in Manhattan that caters to the theater tourists with posters, movies of live theater, meet and greets, private cabarets, etc?

  • Doni Rotunno says:

    There are so many things i would love to see be made into a VIP pass. I think the one im sure anyone would want is the opportunity to go backstage and take a tour, see everything from wigs to costumes to the set, and to meet the actors. However i think something that would be really cool to do is have the opportunity to buy a VIP pass to be on the headset for a show. I know this couldnt be done every show, but it could be a special pass that goes on sale a few times a month. There would have to be an age limit, but i think this would be great for high school and college students studying theatre. As someone who wants to get into technical theatre, this would be a fantastic opportunity and learning experience. You would get to see how everything is run during a show, which would be absolutely fascinating . Those are the two things that i think would make fantastic VIP passes. 🙂

  • Emilie Pitts says:

    I think, for the VIPs, they should be treated like VIPs. I’m not just talking about the special perks, but with great customer appreciation. Actually, everyone deserves that. But what has always made my special experiences special is when I’m treated with kindness. I believe that’s all that’s really needed in today’s world.

  • Molly Farrell-Savage says:

    Talkback with actors over dinner. That would be fun!

  • Karo Lyne says:

    A private moment with the actors, such as a drink or a dinner …

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