Podcast Episode 17 – Liz Furze

 

It wasn’t too long ago that there were only two advertising agencies that serviced the bulk of Broadway shows.

Then Elizabeth Furze came to town.

“Liz” is the co-head of AKA Advertising‘s New York City office, having come up through the ranks at the company’s UK office (you’ll love her accent) and who sailed here a few years ago to try what so many others had tried, unsuccessfully . . . to set up a new shop in an industry that doesn’t like anything new.

Flash forward a few years, and AKA now reps a ton of shows including Matilda, Les Miserables, It’s Only A Play, Hand To God, and plenty more.

So yeah, she and partner-in-advertising-crime Scott Moore (who was the first Company Manager I ever assisted back in the day), know what the heck they are doing.

And on this podcast, Liz is gonna share some of that knowledge with you, like . . .

  • Can a Tony Advertising Campaign really win a Tony?  (Timely convo, considering the nominations are announced tomorrow!)
  • The difference between advertising in the West End versus advertising on Broadway.
  • Why print advertising can still be effective.
  • What form of media may be dead in just five years (this will SHOCK you!).
  • What she learned from being the new kid on the Broadway block.
  • And more!

Advertising and marketing is what I spend most of my time on these days.  And if you’re interested in the business side of Broadway,  it’s what you’ll spend most of your time on as well.

So do yourself a favor and take a few moments to listen to Liz.

Click above to listen.

Listen to it on iTunes here.  (And give me a rating, while you’re there!)

Download it here.

(And next week, celebrated author/performer Charles Busch!  Subscribe today to be the first to hear his inspiring chat!)

 

Tags:
Comments
  • Excellent interview, advice and analysis on marketing and advertising. Targeted, niche marketing has definite Long Tail benefits, especially for select smaller shows. WOM (Word of Mouth) is always best IMHO & can be achieved today using economical social media.

    Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *

SIGN UP BELOW TO NEVER MISS A BLOG

X