There aren’t enough Broadway theaters. So I’m building one!

I’ve written about the theater crunch on Broadway a bunch of times . . . and I got to thinking the other day, it’s time for me to stop writing about it and start doing something about it.

So I did.

Just yesterday I put a down payment on a warehouse on 48th St between 10th and 11th (the image in this blog), and have begun plans to convert it into a 1300 seat state-of-the-art Broadway house, with rehearsal space in the basement and a 199 seat Off Broadway house as well.

I know, I know, it’s a little further west than I would like, but with the redevelopment of both 8th and 9th Avenues that’s occurring now, I think it’s only a matter of time before midtown extends all the way to the river.  Besides, I bought my lot just steps away from where the Shuberts bought theirs last summer.   If they are moving in, then they must know something that I don’t. And at least I’m guaranteed to have a good neighbor.  Right?  (Great lesson in business – like a flea, attach yourself to a big dog, and ride that puppy to success.)

As you can imagine, the price tag for a new Broadway theater is a little high.  From top to bottom, with all the bells and whistles (including more women’s bathrooms than you can imagine), the theater is going to cost about $113 million.

While I’m raising money in the traditional way, getting loans, and  believe it or not the City Government is going to help, I’m also doing something a little different (are you surprised?).

To help raise money for this new Broadway theater, I’m also starting the largest Kickstarter in the history of kickstarter!  That’s right, you can own a piece of the theater as well, by donating as little as a buck.  And just like on Godspell, every person that donates will get their name somewhere on that building.  We haven’t figured out exactly where, but it’s going to be the first ever crowdfunded Broadway theater, created and built by Broadway theater lovers!

$113 million is a lot of money one dollar at a time, so I urge you to give now.  Click the link below to take you to the donation site, to see a video with me, and to meet my architect, design team, and see actual plans for the building.

Click here to learn more about the new Broadway Theater coming your way!


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

– – – – –


–  Win a Free Pass to the Commercial Theater Institute’s Three Day Intensive, worth $460!  Click here.

– Listen to Podcast Episode #13 with Tom Kirdahy, Producer of The Visit and It’s Only A Play!  Click here.

– Want to learn the dollars and “sense” of a Broadway budget? Click here!

  • Ken, congrats! You are a visionary and a top-notch guy, and you are one of two people I wish I wound up working with before I headed west. I believe you can do anything. You’re the bee’s knees, fella!

  • Roy O'neil says:

    It was just a matter of time. @ Brooke, “Bees Knees” you must be from Waterbury!

  • Roy O'neil says:


  • Melissa says:

    I live in Midtown in the neighborhood and I think you made the right decision, Ken. I walk past that block everyday on my way home from the gym. The neighborhood has great services and Ninth Ave is full of great restaurants and bars for the pre-theatre crowd–they are there now and getting their money’s worth. People already know the area and love it for its low-rise quality. I’m very excited for you and wish you the best!!

  • Sue Cohen says:

    I sure hope this is not an April Fool’s joke. If it’s true, Ken, you’d be crazy not to build apartments above the theaters. Crazy.

  • Landon Shaw says:

    I want to be YOU when I come back in my next life! Seriously…is there anything you can’t do? You are TRULY a genius and never cease to amaze me. Just when I think you have topped yourself, you go and do something like this!! I bow to your greatness and on behalf of ALL of Broadway and artists all over the country…tip my hat to you and thank you for making the “Great White Way” bigger and brighter!

  • Jed says:

    People, it’s April 1st!

  • Steven Conners says:

    Well, you got me.

    Of course I believed that you (if anyone) could do it.

    Continue the pursuit. It’s a good idea. –sjc

  • Joseph Giglio says:

    add me to the list of the ‘fooled.
    and I admit it I was ready to plunk down some cash.

    Or maybe you should do a Kickstarter and build that theatre

  • Stephen Hanks says:

    Congrats, Ken! Way to go and take the theater bull by the horns. All the best in your quest for this possible dream.

  • Gary says:

    Great joke! (But you should really do this)!

  • Charlie Fink says:

    i love how big you think!

  • Kevin Davis says:

    Ken you got me good!!! However, i believe it is just a matter of time…..

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