The Nominees for the 2014-2015 Broadway Marketing Awards are . . .

And you thought Award Season was over.

Bahahahahaha!

It’s that time, people and publicists.  Time for the 2014-2015 Broadway Marketing Awards.

Advertisers & Marketers are some of the hardest working guys and dolls in our industry.  They don’t get any of the credit when shows sell and they get all of the fault when shows fail.  That’s why three years ago I started the one and only Broadway Marketing Awards, and we’ve revived ’em once again.

But these awards aren’t voted on by an exclusive group of industry professionals.  Oh no.  Who better to judge marketing than the average audience member, whether they are in the industry or not?  In other words, you’re going to pick the winners!

Here’s how it works.

I’ve called some advertising and marketing experts to cull through all the print ads, TV commercials, websites, etc. from the 2014-15 season and put together a slate of nominees.  You’ll look at the slate.  You’ll vote for your faves.  And boom.  Winners announced in two weeks.

Speaking of those experts, here they are:

Robert Diamond, Editor in Chief and Founder of BroadwayWorld.com.  Admit it.  You read the message boards.  I know you do.  I’ve seen you there.

Frank DiLella, Theater Reporter and Producer at NY1, reporting for the theater program ON STAGE, and the friendliest reporter on the beat.  He’s also tall.

Blake Ross, the Editor in Chief of a tiny publication called . . .  Playbill.  It’s just not Broadway unless someone hands you a Playbill when you sit in your uncomfortable seat.

Jennifer Ashley Tepper, Broadway Historian, Director of Programming at 54 Below and Author of the Untold Stories of Broadway series.  She used to work for me, but she’s too fancy now.

Paul Wontorek, Editor in Chief of Broadway.com, which sells more theater tickets than you can imagine thanks to the great content Paul oversees.

This year’s Marketing Award categories are . . .

Best Logo

Best Tagline

Best Website

Best Twitter/Facebook

Best TV Commercial

Best Promotional Item/Swag

Best All-Around Campaign

Best Long-Running Campaign

Fun, right?

And important.  Sure, no amount of great marketing can save a show that people 100% don’t want to see, and no amount of bad marketing can kill a great show that audiences are nuts for.  But those are the extremes.  Most shows are ‘tweeners, and great marketing can make all the difference to those.

Ok, so are you ready to see the nominees???

Click here to see ’em and cast your vote.

And vote quick, because we close the polls on Sunday, July 5th at midnight!  The winners will be announced on July 8th, right here on this blog!

Good luck everyone!!!

To see the nominees and to cast your vote click here.

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

– – – – –

FUN STUFF:

– Win my Tony Award Voter Swag!  Click here.

– Need help Getting Your Show Off the Ground? Sign up for my online seminar on 7/15! Click here to purchase a participant spot. Click here to purchase an audit spot.

– Sign up for our annual Collaborator Speed Date!  Click here.
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Comments
  • MichaelC says:

    Now, many years later, the most memorable show logo for me still is “Passion”. The very plain, simple and original logo was sufficient for me to purchase a ticket to a show I previously had not considered. I would have most likely missed this show, which I enjoyed very much, had I not been taken by the beauty I found in the logo. Advertising can truly make an impression and a difference.

  • Jared W says:

    I just have to say, the people running “Something Rotten’s” campaign are just killing it. I know several non-theatre people who are interested in the show based solely on the incredibly fun subway posters that are all around NYC. I also howled when I saw the quote they picked from Ben Brantley’s scathing NY Times review (“A new show that opened Wednesday night at the St. James Theater”) because it is entirely in keeping with the self-deprecating marketing the show had already established, and I loved how they even found a way to market their Tony loss by pointing out the other popular shows that went home empty handed in their respective years.

  • Jon says:

    Im not sure how this is all done, but to leave out “Gentleman’s Guide to love and Murder” in the long running campaigns is to leave out one of the smartest most engaging Facebook/youtube media campaigns around. By constantly “tipping” the hat to every broadway opening/ event/ scandal/ etc. it cleverly hitches on to the latest “news” to build its own special brand equity. Based on numerous Facebook comments, it also creates engagement, online endorsement, and likely tickets. I suspect it will be one for the textbooks for a very long time.

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